Content Standard

OCTOBER 29, 2015

Because the biggest fashion icons are highly sought-after for promotions, it’s not as easy as shipping off a free sample to Blake Lively and having her promote it. Stage 2: Growing Trends through Relatable Stories. However, this is a task that’s easier said than done, especially for smaller brands.

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

Because the biggest fashion icons are highly sought-after for promotions, it’s not as easy as shipping off a free sample to Blake Lively and having her promote it. Stage 2: Growing Trends through Relatable Stories. However, this is a task that’s easier said than done, especially for smaller brands.

Distribution 40

Distribution Merchandising Content Blogger 40

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Companies must also uphold privacy laws.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. “Tweet seats” promoted at PPAC (foxprovidence.com). 20 Common Social Media Marketing Myths BUSTED (hubspot.com).

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

MLT Creative

JANUARY 12, 2011

MLT Creative's president, Billy Mitchell , shares tweeted predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing and lead generation. B2B Book Buzz: Big A List of Marketing Books. Is Twitter's Sun Setting or Rising for B-to-B Marketers?

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul?

PR 161

PR Social Media Paid Content Media 161

Biznology

JUNE 21, 2016

Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. A rate card is generally the way a smart blogger or online influencer says no. That’s cool. It is like sales. Well, you can.

Demand 145

Demand Media Blogger Public Relations 145

Online Marketing Institute

NOVEMBER 2, 2009

Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Share it on StumbleUpon Share this on Technorati Buzz up!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This internal buzz stimulates action. LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

AUGUST 24, 2010

We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

WebMarketCentral

FEBRUARY 6, 2008

Blogs are becoming a hugely popular, almost mainstream tool for indirect business promotion. Here are some of the best articles and blog posts from 2007 on effective blog design, writing and promotion. 10 blogging tips from 10 bloggers by iMedia Connection After stating that "Business blogging has passed the tipping point.

Emarketing 20

Emarketing Best Practices Business RSS 20

Convince & Convert

MARCH 10, 2010

More from Convince and Convert Why Twitter Is the Anchor of the Social Media Team The Incredible Efficiency of Social Media The Social Media Reality Show Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny (..)

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Buzz Marketing for Technology

JUNE 27, 2008

These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. IBMers should not use these media for covert marketing or public relations. Some bloggers work anonymously, using pseudonyms or false screen names.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JUNE 2, 2010

This is an excellent marketing and promotional step that will ensure their brand is recognized world wide. U have to see what Diesel is doing to promote their jeans with social media [link] [link] maatmann @JeansStyle RT @lorirtaylor This is future! link] PLR Ebook Store Privacy concerns around Facebook are still an issue for myself.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

MARCH 23, 2010

Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do). Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MAY 27, 2010

Since then, Bulbstorm has run several more Idea Challenges promotions for Tornados, with a success level that’s pretty astounding.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. an audience. No selling, just showing.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JUNE 24, 2010

The truly believe in the products they promote. [link] [link] Stanford Smith RT @jaybaer: If you want to be a better social marketer, study infomercials… [link] [link] david horne Jay. great points. funny, I was reading “What the Dog Saw&# by Malcom Gladwell today. There is a story about Ron Popeil in the book.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

SEPTEMBER 21, 2010

They can’t Quibble: We (MotiveQuest) have social media metrics (brand advocacy via the Online Promoter Score) that have a strong, positive correlation to sales – see case study of work we did with MINI USA here: [link] TO’B [link] Tom O’Brien Great post Jason – here is my addition – and a quibble.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

WebMarketCentral

SEPTEMBER 10, 2007

iBakeSale is a great opportunity for shoppers to do well by doing good, and has been written up in numerous blogs including The Parent Bloggers Network , midwesternmommy.com , The Mummy Chronicles , The Karianna Spectrum and Phat Mommy , as well as Jonathan's own blog. Any charity can sign up and ask supporters to join.

Blogger 20

Blogger Advertising Agencies Paid Search Agency Loyalty 20

Convince & Convert

JULY 28, 2010

Social media is much to noisy for people to pay attention to obvious self promotion. He shows not only the power of helping his prospects and customers, but the power of helping other business by promoting THEM in his guide. Making himself a local expert, promoting other businesses is win-win. As fort he first steps.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 3, 2010

Sabrina Horn curvecomms Great post – We (as an agency) are often surprised to see that other PR agencies aren't involved in Social Media – when online media relations are arguably more important than traditional media relations simply because of their permanence on the web. Cordell I really enjoyed your post!

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? link] Dave Ryan Great Post.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

How to blog from Gmail (Gmail + Wordpress/TypePad/Blogger + IMified). This works if you blog on Blogger, Wordpress, Moveable Type or TypePad. Blogger Steve Rubel details how he uses Gmail as his center of operation for almost all of his work. Shameless Promotion. Using Gmail as a Massive Database. I revel in information.

Paid Content 100

Paid Content Personalization RSS Work Management 100

Convince & Convert

APRIL 1, 2010

This is an NBA franchise that quite clearly is promoting their social media presence on the home page of their Web site. As I said, their Facebook page isn't that bad, and there are about 25 million companies that are doing worse social media than the T-Wolves. At the same time, this is not a local dry cleaner.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

Many brands these days use social media to promote themselves and to reach out to their target audience. Many brands these days use social media to promote themselves and to reach out to their target audience. There is an interesting article about it.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You can encourage them to recognize great service people and reward them for their input with a discount or other promotion. 5 Predictions for the Public Relation. Mashable Is Still Hiring & Other Soci.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

APRIL 6, 2010

When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Martech Advisor

OCTOBER 18, 2019

It is an outcome of a brand’s public relations and branding, and customer experience efforts. ” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. For instance, two tech bloggers can have two different sets of audiences.

Practices 43

Practices Examples WOM Media 43

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. Individuals not leaving a comment to engage in a conversation, but simply to promote their own links or to chest-thump. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# That’s feedback.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Webbiquity

DECEMBER 13, 2010

Develop content that shows (in a not-too-self-promotional manner) you know how to solve them. Media and public relations activities are no longer separate from social media marketing. Post on Google Buzz. Prospective Customers: the most obvious audience. What kind of content will attract them? Listen for their problems.

Social Media 100

Social Media Social Marketing Media Digg 100

Convince & Convert

JUNE 11, 2010

I'm excited for you and look forward to reading and promoting the book. I'm excited for you and look forward to reading and promoting the book. I'm excited for you and look forward to reading and promoting the book. I'm excited for you and look forward to reading and promoting the book.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125