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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

It can generate a buzz around your product and get people to notice it. A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. These public relations (PR) firms let you publish press releases online.

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events. Let’s make an indoor park for an upcoming event.” What if your activation at this event is just to provide voter registration?”

Buzz 49
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Influencer marketing done right can drive all the traffic to your brand-spanking-new freshly-launched website

Biznology

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. To us at Gerris Corp, word-of-mouth and buzz marketing is not about being the most attractive new brand in the room and sitting back, waiting to be discovered.

Traffic 184
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Yesterday's Apple Event Was as Bananas as We Expected

Hubspot

When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. But in case you didn't have time to attend or stream the two-hour event, fear not -- we covered it for you. The Apple Event Was Totally About the iPhone 10th Anniversary. But something about this round was different.

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How PR and Social Media Can Work Together

Webbiquity

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. Post on Google Buzz.

PR 100
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How to find and win your first 10 B2B customers

Lenny's Newsletter

The founder of Snyk went to where their ICP users were spending time—meetups, events, and online communities: “Since we were trying to get developers to take on a responsibility they’ve historically not embraced, it was critical to make the product extremely low-friction and focus on getting them using it.

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5 Ideas for New Business Blog Topics for a New Year

Writing on the Web

Here are some ideas for new blog content for the New Year: Guest bloggers – having a guest blogger can breathe new life into your blog. Guest bloggers offer a fresh perspective and new topics. Consider asking a guest blogger to contribute a whole series of posts rather than just one. Top 10 Topics for Your Ezine or Blog.