Marketing Insider Group

SEPTEMBER 28, 2021

So how do you start using them? We’ve put together a handy guide that covers: How you can use action words strategically. We’ve put together a handy guide that covers: How you can use action words strategically. What to consider when choosing action words. How to Use Action Words in Your Content.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! As a team manager or executive, it can be difficult to justify this expense. How to Find Networking Events Actually Worth Attending.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Zoominfo

AUGUST 14, 2020

We refine and refine as much as we can, applying learnings in real-time, based on outcome-powered lead scoring and routing to scoring a rep’s performance. But what about the other 40% of business? Part one of our GTM series was all about our inbound go-to-market motions. Investing in People.

Zoominfo 200

Zoominfo Marketing Analytics Tools Work Management Marketing Management 200

Heinz Marketing

DECEMBER 15, 2021

The last blog post I wrote about what Intent Data is, the different types of Intent Data signals , and why do you need intent data. I would like to dive deeper into this topic and provide some information on how to leverage intent data in your B2B marketing. How to leverage intent data. Identifying potential customers.

Intent Data 126

Intent Data Intent Lead Ranking B2B Marketing 126

Conversica

MARCH 13, 2020

You run a report to see if you can resurrect your recycled or DQed MQLs. Despite your best efforts, you instinctively roll your eyes knowing that, even if you hit your ideal customer profile (ICP) on the nose, your Salespeople are not interested in working “those types of leads.”. What can you do?

Ideal Customer Profiles 93

Ideal Customer Profiles Planning Lead Scoring Lead Ranking 93

ANNUITAS

DECEMBER 4, 2020

It does double duty, educating prospects while accelerating sales, and so the tool has grown in popularity over recent years. There are great chat best practices to follow that have been well documented by many, such as this best practice blog by Drift. You can’t just plug live chat in, as tempting as that is.

Demand 130

Demand Enterprise Management Marketing & Strategy Marketing Strategy 130

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

The Point

JUNE 5, 2018

I asked Lori Wizdo, Forrester Vice President and Principal Analyst, to provide her thoughts on what the survey results say about how where most B2B marketers fall on the revenue marketing maturity curve. Read more about the survey results on Lori’s blog.). HJS: What did you find the most surprising finding from the survey?

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

Only B2B

OCTOBER 17, 2023

In the dynamic realm of sales, the pursuit of qualified leads ( Sales qualified or Marketing qualified ) is a pivotal element that drives success. The BANT framework, encompassing Budget, Authority, Need, and Timeline, has long served as a guiding force in lead qualification.

Lead Qualification 62

Lead Qualification Marketing AI Sales Qualified Leads Lead Ranking 62

Televerde

MARCH 27, 2023

One of the best ways to smooth out and accelerate that journey is through lead qualification. Without an effective lead qualification process, your sales and marketing teams could be wasting valuable resources on unqualified leads. Lead scoring is an important part of the lead qualification process.

Lead Qualification 59

Lead Qualification Lead Ranking Ideal Customer Profiles Sales Qualified Leads 59

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. If you're looking to maximize your sales potential and close deals faster, this blog post is for you. Get ready to take your sales game to the next level!

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

PathFactory

JUNE 21, 2023

Stage 1 | Experimental What it looks like: “We have a mediocre understanding of our customers’ various buyer journeys and we’re using a few analytics tools to track engagement. How can we get more out of this?” Leveraging QBR reports to understand sales readiness metrics. What’s next?”

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Vision Edge Marketing

JUNE 10, 2021

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. At the end of a recent Sales and Marketing gathering where a Chief Growth Officer asked me to retell the story, he asked me if I would record it for his team. What a wonderful request.

Acquisitions 181

Acquisitions Lead Qualification Lead Scoring Lead Ranking 181

Circle Studio

NOVEMBER 24, 2020

So what macro trends will likely have the biggest impact on firms in the coming year? Digital (Marketing) Acceleration. It can be said that in many ways, there really is no longer such a thing digital marketing—it’s just marketing in a digital world. And this will drive what is referred to as digital acceleration.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Martech

AUGUST 16, 2023

With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. It’s not just about making a sale. It’s not just about making a sale. It starts with knowing what the customers want. Clunky interfaces and slow responses won’t cut it anymore.

Ideal Customer Profiles 95

Ideal Customer Profiles Work Management Marketing Management B2B 95

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. B2B SaaS marketers who follow best practices can still absolutely find the leads they need. At least, that’s what we all hope for.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Conversica

MAY 4, 2020

Here is a roundup of valuable and practical advice on how to handle the present situation, including tips for managing a remote team, projections about the future and advice for augmenting your workforce. MarketingProfs: “ Reaching and Persuading Buyers at a Time of Crisis: What B2B CMOs Can Do by Tom Cunniff, Mike Cucka.

Resources 64

Resources B2B Thought Leadership Lead Scoring Lead Ranking 64

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Conversica

MAY 22, 2020

Intelligent Virtual Assistants operate on a combination of machine learning, artificial intelligence and intelligent automation to connect with leads and customers in personalized, two-way conversations. In this way, IVAs act as a virtual team member assisting revenue-generating teams such as Marketing, Sales or Customer Success.

Lead Ranking 59

Lead Ranking Marketing AI Marketing Qualified Leads Lead Scoring 59

Zoominfo

DECEMBER 3, 2019

What if you could predict a customer’s next move before they even make the decision to make it? What is Predictive Intelligence? When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business. How exactly does that work? Let’s get into it!

B2B Marketing 100

B2B Marketing Lead Scoring Lead Ranking B2B 100

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Conversica

JANUARY 22, 2021

How collaborative is the relationship between your Marketing and Sales teams? Marketing assumes Sales isn’t following up with leads fast enough or often enough, and Sales thinks Marketing is sending over bad leads or too few leads. Are these leads being worked effectively? Why the Misalignment?

Effectiveness 52

Effectiveness Lead Ranking Sales Qualified Leads Lead Scoring 52

Madison Logic

JANUARY 17, 2024

Not only do these breaches disrupt normal operations, but they can cause damage to critical IT assets and infrastructure that are impossible to recover from without the budget or resources to do so. Healthcare organizations are particularly vulnerable to targeted cyberattacks due to the substantial sensitive patient data they possess.

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

PureB2B

APRIL 29, 2022

Being tasked with the job of not just managing, but accelerating the sales funnel, is no mean feat. It’s also incredibly important, as the ability to generate demand at each stage of the buyer journey can have a huge impact on your marketing ROI. So, how do you go about creating a fully fleshed-out demand gen campaign?

Demand 62

Demand Top of Funnel Marketing Management Effectiveness 62

PureB2B

APRIL 29, 2022

Being tasked with the job of not just managing, but accelerating the sales funnel, is no mean feat. It’s also incredibly important, as the ability to generate demand at each stage of the buyer journey can have a huge impact on your marketing ROI. So, how do you go about creating a fully fleshed-out demand gen campaign?

Demand 62

Demand Top of Funnel Effectiveness Marketing Management 62

PathFactory

OCTOBER 12, 2022

She was featured in this Harvard Business Review article discussing how the modern B2B buyer journey is changing, and those buyers expect more than ever. I sat down with Caitlin to get her thoughts on everything from the buyer journey to sales and marketing alignment (and everything in between). – Caitlin Clark-Zigmond.

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

Conversica

NOVEMBER 29, 2022

What is lead nurturing? Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel —from prospects to existing customers. In practice, lead nurturing can range from targeted email marketing and blog posts to product updates and news.

Lead Nurturing 52

Lead Nurturing Sales Management Lead Ranking Sales Qualified Leads 52

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.

Social Media 100

Social Media B2B Thought Leadership Cold Calling Media 100

Adobe Experience Cloud Blog

MARCH 9, 2017

But for many marketers, webinars are a one-trick pony: running the webinar program , getting the leads, following up on questions, and then you’re done. You can even ask for the same lead information: name, email, job title, and anything else. Segmenting and Nurturing Leads. Not exactly. 60-Minute Webinar. Pressed Play.

Lead Ranking 130

Lead Ranking Lead Scoring Sales Qualified Leads Webinar Metrics 130

Brandpoint

DECEMBER 27, 2018

The B2B world, in particular, has seen an interesting shift in how marketers view success. While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. One day, it’s traffic.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Adobe Experience Cloud Blog

MARCH 28, 2019

Lucas asked the audience of marketers to think about the experiences that engage them every day, as well as how much they’ve changed in just the past 10 years. The future of how we engage companies is not based on what people say, but what they do,” Lucas said. It comes down to this: Experience makes or breaks a business.

Account Based Marketing 132

Account Based Marketing Lead Ranking B2B B2B Thought Leadership 132

Leadspace

MARCH 1, 2022

It’s a description of the essence of the product: what are the problems it is solving, for whom, and why now is the right time to build it. A Product vision gives your team a bigger picture of what they are working on and why. It’s also about building out a platform that can span every aspect of the customer acquisition process.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

MARCH 1, 2022

It’s a description of the essence of the product: what are the problems it is solving, for whom, and why now is the right time to build it. A Product vision gives your team a bigger picture of what they are working on and why. It’s also about building out a platform that can span every aspect of the customer acquisition process.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

The Marketing Blender

NOVEMBER 11, 2019

The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to. Contact Us.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

SmartBug Media

DECEMBER 19, 2022

Just like in any industry or practice, there are a lot of terms and acronyms associated with SEO—and if you’re new to SEO, it can seem overwhelming. Keyword volume is exactly what it sounds like: the number of searches in a month a keyword receives. Never fear. You’re in the right place. Keyword Research. Quality Content.

Lead Ranking 98

Lead Ranking Lead Scoring SEO Domain 98

Conversica

OCTOBER 17, 2019

Sales teams are tasked with turning prospects into closed opportunities. The process of moving from fresh lead to new customer requires persistent outreach attempts and enough charisma to win deals. However, it might be harder than you think to properly match the capacity of your Sales team to your incoming leads.

Lead Ranking 53

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Outreach 53

Conversica

FEBRUARY 28, 2022

Businesses know they need to attract leads—but that’s not an end goal in itself. The real objective, of course, is to convert leads into customers. It’s easy to personally engage a small number of attentive leads—but what about leads that are slow to engage or even high volumes of leads?

Lead Scoring 52

Lead Scoring Lead Ranking Sales Qualified Leads Conversion 52