Webbiquity

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Customer-centric strategies. But when customer preferences change daily, how do you ensure your retention strategies drive desired results?

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Top Rank Marketing

APRIL 18, 2024

The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. Low startup costs. But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy. Do your research Approach your podcast like a blog’s editorial calendar. Probably not. Committed listeners.

B2B 104

B2B Demand Generation Agencies RSS B2B Thought Leadership 104

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Webbiquity

FEBRUARY 21, 2023

Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. TLDR of the series: Think of content as a product. Apply for Course 1.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Webbiquity

JANUARY 5, 2021

I build startup ecosystems. VP, Products @Docker ? Founder & CEO @InboxDollars, bootstrapped marketing tech company, acquired by @ProdegeLLC. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. You do you. A Few Notes. A Few Stats.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Rev

SEPTEMBER 13, 2023

Want to increase the lifetime value of your existing accounts with customer expansion (aka account expansion) strategies? You’ll be able to by the end of reading this blog post. Let’s start with the basics before digging into how you can implement a customer expansion strategy for your SaaS company ASAP.

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

Tony Zambito

FEBRUARY 15, 2022

I have seen several SaaS companies and startups get tripped up in this area. Organizations need to earn access to insights both at a market and customer level. The market-level trust allows for gaining access to critical insights from new buyers, new markets, and new product development efforts.

B2B Marketing 147

B2B Marketing B2B Trust Marketing Marketing & Strategy 147

SendX

MAY 21, 2021

There are rumours that email marketing will soon be dead and it does not lead to good returns. I would like to answer that with some little stats - email is the third best way for content distribution among B2C marketers and In 2020 alone there were 4 billion email users globally and is set to grow to 4.6 What is B2C Marketing?

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. Every company in the SaaS field will have a different way of calculating theirs, and they’ll all arrive at different figures in the end. All good SaaS marketing budgets go beyond the numbers alone.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. Every company in the SaaS field will have a different way of calculating theirs, and they’ll all arrive at different figures in the end. All good SaaS marketing budgets go beyond the numbers alone.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. So I wrote this newsletter and made a video with some early-stage marketers to help. This newsletter began when I saw a web project shared on LinkedIn from early-stage startup, Anrok.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

InsightSquared

SEPTEMBER 18, 2019

Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI.

Marketing Attribution 227

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 227

KoMarketing Associates

NOVEMBER 12, 2019

SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven. So consider these a template.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Zoominfo

SEPTEMBER 25, 2018

Recently, we published The Ultimate List of Marketing Podcasts. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. When you subscribe to this show, you’ll get access to the latest sales tips, tactics, and strategies from thought leaders and practitioners. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Kevin Indig

SEPTEMBER 26, 2023

Simplify your content lifecycle from creation to conversion with WriterZen Streamline your content strategy & execution in minutes with the AI-powered Keyword Planner: Import up to 20K keywords. Provide both qualitative and quantitative data in Keyword Planner to optimize your SEO strategy and content production.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

Scoop.it

FEBRUARY 1, 2022

The SaaS industry is growing at a staggering rate, with the global SaaS market worth more than 145.5 In the years to come, the market value is going to surpass 170 billion US dollars, so there is no denying that this is both a lucrative and a highly competitive industry for newcomers and established businesses. .

Churn Rate 102

Churn Rate Lead Ranking Allocation Top of Funnel 102

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Jill Rowley is a noted startup advisor with 17 years of SaaS experience.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Webbiquity

APRIL 21, 2020

Tim and his team recognized that the creative application of technology could increase labor productivity, benefiting both the commercial construction companies building these complex structures and the investors paying for them. The Product. A major cause is construction labor productivity. This is my second startup.

Enterprise Management 170

Enterprise Management Work Management Marketing Management Budget Programs 170

Sage Marketing

OCTOBER 4, 2021

From the moment a startup is born, it looks to the future of taking those first baby steps into a successful and scalable business that will evolve and grow. One significant way to employ lead generation is through the use of content marketing. You need to ensure that your marketing team knows how to improve conversion rates.

Startups 98

Startups Paid Content Lead Scoring Lead Ranking 98

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Salespeople rarely go door-to-door anymore, selling tangible products you can test out in the living room. . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. What Is the SaaS Sales Process?

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

accelerate agency

JANUARY 10, 2022

Whether you’re a brand new startup or an established business, building a SaaS marketing budget is a time-consuming project. Ask 100 different SaaS companies how they arrive at a figure, and you may get as many answers. As we’ll explore, building a SaaS marketing budget is about more than just figures.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Advertising Benchmark 52

Marketing 261

FEBRUARY 20, 2021

For startup marketers, sometimes the most intimidating part of the job can be starting a new project with nothing but a blank document. Whether it’s creating a lead-generating email or writing a brand new blog post, it’s hard to start from scratch. 5 Free Marketing Templates to Save Hours of Work.

Template 62

Template Resources Planning Top of Funnel 62

InsightSquared

SEPTEMBER 18, 2019

Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI.

Marketing Attribution 159

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 159

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. How is SaaS marketing different?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Vision Edge Marketing

JUNE 2, 2020

Once made, ask whether a strategic pivot should remain a part of your business strategy. Eric Ries , entrepreneur and author of The Lean Startup , defines a business pivot as a “structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth.”

Verticals 146

Verticals Startups Trigger Marketing Paid Search Agency 146

B2B Digital Marketer

MARCH 17, 2022

But nowadays, with the majority of marketing being digital, SEO has become one of the primary domains that B2B marketers must have expertise in. As B2B marketers, if you want to expand your reach and make an impact on your target audience, you must be asking the right questions. It’s about understanding intent.

Marketing AI 98

Marketing AI SEO Domain Enterprise Management 98

Animalz blog

SEPTEMBER 14, 2023

He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. Traditionally, product teams build first and then bring in marketers. What Is Content-Led Product?

Validation 99

Validation Top of Funnel Product Ad Building 99

Lenny's Newsletter

SEPTEMBER 5, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. No one wants to pay attention to you if you’re there just to pitch your product. 👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Whale Pages

JANUARY 19, 2020

Switching From a Service Model to a SaaS Model. Sterling Sweeney is a growth hacker and the driving force behind WhalePages, a SaaS marketing agency. Today, he sits down with Lakshdeep Rajput, co-founder of SearchTap , a search technology SaaS product, to chat about SearchTap’s growth so far. Hi everyone!

Enterprise Management 85

Enterprise Management Work Management Paid Search Agency Marketing Management 85

accelerate agency

OCTOBER 14, 2021

To help you find what you’re looking for, you can use the following links to jump quickly between sections: What is a Saas Company? Everything you need to know Whether you’re aware of it or not, pretty much everyone uses SaaS on a regular (if not daily) basis. What is SaaS? billion by 2024.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

What is a Saas Company? The SaaS business model. How SaaS differs from traditional software. Types of SaaS companies: B2B & B2C. Why businesses use SaaS. Stages of a SaaS company. Top 20 SaaS companies of 2021. Top 6 SaaS companies to work for. FAQ about SaaS. FAQ about SaaS.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Goodish Agency

MARCH 15, 2022

Demostory is the first browser designed for product demos. Chris gained experience working with different SaaS enterprise companies and found himself in a sales engineer role for the last eight years. Chris talks about the most challenging thing being on the emotional rollercoaster and controlling emotions as a startup.

Product 72

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 72

ClearVoice

MARCH 10, 2020

Having a content strategy isn’t enough anymore. You need to discover a deeper content connection, which is where the content marketing hierarchy lends support. A content hierarchy is a method and structure for organizing your brand and marketing content. People are endlessly distracted and attention is divided. Click To Tweet.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. “Those leads aren’t quality enough.”. So, where do you start?

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Velocity Partners

DECEMBER 13, 2023

If you have an ABM strategy, I’d bet my last stinkin’ dollar you made it in one of two ways. Both approaches make the same mistake – they treat ABM as a second-class citizen – either as an entirely separate discipline or as an isolated offshoot from your everyday marketing activities. Not in their focus, but in their ambition.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59