SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. One source for blog content creation that you might not have thought of is public relations.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Launch Marketing

APRIL 8, 2022

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. While this is still important, B2B public relations tactics have slightly shifted focus to include things beyond sales-focused intentions.

Public Relations 118

Public Relations Tactics Creativity Peer-to-peer 118

Webbiquity

MARCH 17, 2021

The public relations (PR) industry has been under increasing pressure over the past few years. Consumers demand more from brands than ever before, and the rise of cancel culture means it’s more important than ever to avoid a PR scandal. Here are five important PR trends to watch in 2021. Contributed post.

PR 274

PR Trends Ethics Public Relations 274

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 309

PR SEO Lead Scoring Lead Ranking 309

Outgrow

MARCH 17, 2022

How Content Marketing and Public Relations Go Hand-in-Hand? Nothing in marketing can work in silos. You have to constantly use that creative head to figure out how to cross-connect different marketing areas. Why Content Marketing and Public Relations Go Together? Content + PR = The Perfect Duo.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. To make the most of every opportunity, considering the addition of public relations to your marketing strategy could strengthen awareness of your brand and products.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Valasys

MARCH 14, 2023

The field of public relations includes a wide range of public relations management tactics, tools and strategies. As a result, depending on the campaigns’ objectives, the actual implementation of any two PR campaigns can look very different. Press releases are a relatively affordable outreach strategy.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Hubspot

MAY 11, 2018

If you landed on this blog post, you’re probably considering a career in public relations. Read on to find out if a career in public relations is right for you. What is Public Relations? Public Relations can be boiled down into two main responsibilities: promoting a brand and protecting it.

Public Relations 76

Public Relations PR Press Conference 76

Hubspot

AUGUST 16, 2018

Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. Read on to learn more about public relations, or click below to jump to a specific section. Your PR strategy should be using all three. Blog content.

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Stevens & Tate

FEBRUARY 20, 2020

As most know, when it comes to marketing strategy , public relations plays a key role in getting the word out. For example, PR helps maintain your reputation through winning audience approval. Simply put, these advantages of public relations should be on the forefront of every marketer’s agenda.

Public Relations 65

Public Relations Marketing Strategy Marketing & Strategy Paid Search Agency 65

SmartBug Media

JANUARY 18, 2023

Public relations is often at the bottom of the list of priorities for companies that are worried about rising prices and falling profits. However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. What Is Public Relations?

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven Public Relations. Simple enough, right? Stuck for data ideas?

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition.

PR 89

PR Public Relations Brand Identity Branding 89

Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Hubspot

MAY 7, 2018

Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays.

Public Relations 101

Public Relations Examples Campaigns PR 101

DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Get the insights you need to build a successful marketing strategy that infuses the benefits of both content marketing and PR! Both heavily leverage content, but they serve very different objectives for most companies.

PR 73

PR Differentiation Content Marketing Content 73

NuSpark Consulting

JUNE 13, 2014

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations. Lead generation and PR: Why it matters. Public Relations: How to do it right.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. Unsurprisingly, I got very few emails back.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Schubert B2B

JUNE 19, 2018

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. Otherwise known as the onerous task of gathering data and compiling those quarterly or half-year PR reports—but that’s for another blog post.) Press Releases. Social Media. Inbound Activities.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. Tom Becktold, Senior Vice President of Marketing, Business Wire. Not only will this generate leads, it can directly measure public relations effectiveness.”.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

ClearVoice

JULY 29, 2022

.” Fortunately, companies that are prepared with solid public relations and content marketing strategies can leverage various channels to alleviate the issue and help restore public trust. Building a public relations content strategy that can help you weather any storm requires ongoing effort.

PR 52

PR Public Relations Content Thought Leadership 52

Hubspot

OCTOBER 16, 2019

But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. or "What services does a PR agency provide?".

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” ” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. And there’s nothing wrong with this approach!

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

SmartBrief - Marketing

AUGUST 23, 2023

Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Use hashtags related to your message to increase visibility and attract a broader audience. Dave Purdy , a veteran of the US Navy and a University of South Florida graduate, is a publicist at Otter PR.

PR 52

PR Public Relations Broadcasting Case Study 52

nDash

NOVEMBER 11, 2021

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. Before asking for a sale, brands must develop relationships with their target audience – that’s where public relations play an integral role. How to Define PR.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. I sat down to talk with him about his book, his career and public relations in general.

PR 97

PR Public Relations Media Work Management 97

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Marketing Craftmanship

AUGUST 31, 2011

Self-serving Press Release Content Has Killed PR. And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing.

Public Relations 100

Public Relations Press PR Content 100

Webbiquity

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. ” Leave a comment (or subscribe) to a blog about IT recruiting. Can you come up with a better Inbound Marketing Haiku ?). They Buy Much Faster.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn.

PR 106

PR Content Marketing Personalization Marketing Analytics Tools 106

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. At Onalytica we have been looking closely at the transformation of PR as we know it. Below you can see a network map of the online conversation around PR.

PR 100

PR PageRank Brand Identity Branding 100

Bluetext

APRIL 15, 2024

Specific to public sector-focused enterprises, Washington Technology summarized a number of CGO appointments across a broad range of government contractors and Federal IT providers, including Aptive Resources, cBEYONData, Electrosoft, RavenTek and Navistar Defense. CMOs often migrate to a CGO role. The CGO mission Why a CGO?

Advertising Agencies 46

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 46

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Bluetext

DECEMBER 11, 2018

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. PR was once universally recognized as the bread and butter for communications activities, the core element of any marketing program.

Public Relations 25

Public Relations Trends Paid Search Agency Advertising Agencies 25

KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Let’s look at three different ways social media is making PR more exciting and dynamic than ever before. It’s about engagement, too. The reason? Two-way conversations.

Public Relations 48

Public Relations Social Media Media PR 48

Bluetext

MAY 28, 2024

In today’s digital age, the realm of influencer marketing has evolved dramatically. Enter the micro-influencer: a more relatable, authentic, and highly effective force in the marketing world. Authenticity in Public Relations Public relations is all about building and maintaining a positive image for a brand.

Campaigns 41

Campaigns Public Relations Advertising Agencies Paid Search Agency 41