Marketing Insider Group

JANUARY 9, 2023

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month.

Domain 358

Domain Lead Scoring Lead Ranking SERP 358

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Websites with blogs have 434% more search-engine indexed pages and 6x more revenue.

Paid Search Agency 350

Paid Search Agency Companies RSS Ad Frequency 350

Marketing Insider Group

FEBRUARY 9, 2021

SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. The higher your rankings are on SERPs, the more traffic and leads you’ll get. Authority: The higher your website’s Domain Authority (DA), the more likely your website will rank on SERPs. Is your blog vague and scattered?

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Marketing Insider Group

JUNE 5, 2023

Gone are the days when traditional SEO tactics, like keyword stuffing and link building, ruled the digital space. Instead of creating content that educates just our audiences and SERPs, now we need to educate AI language models, too. Instagram Optimize your profile with keywords. Feature keywords and hashtags into your captions.

Social Media 358

Social Media SEO Media Keywords 358

Webbiquity

OCTOBER 21, 2022

Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success. They also know both on-page and off-page SEO and can create articles and blog posts accordingly. This means that the article or blog post a writer develops should not sound robotic or spun.

Copywriting 340

Copywriting Rules SEO Lead Scoring 340

Marketing Insider Group

FEBRUARY 14, 2023

billion searches are made per day, giving you the opportunity to boost brand awareness with content Content marketers dedicate their work to sharing high quality content, instead of filler content that’s written to perform well on SERPs After learning about all the ways content can give your business a boost, you’ll love content marketing too.

Content Marketing 361

Content Marketing Lead Ranking Lead Scoring SERP 361

Marketing Insider Group

JANUARY 31, 2022

Strong keyword research is essential to successful SEO for your content strategy. Keywords they use to search and. For example, should your blog posts be casual and conversational or formal and strictly informative? Conduct keyword research and develop your SEO strategy. Topics they are interested in. Channels they use.

Top of Funnel 353

Top of Funnel Examples Marketing & Strategy Paid Search Agency 353

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. It’s vital for marketers to communicate across their organizations that a properly “optimized” website or blog requires consistent upkeep.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Marketing Insider Group

FEBRUARY 13, 2020

In this blog, we’re going over a few strategies available to you to make the most of your relationship with Google, take advantage of all the tools they offer, and help you get the best ROI for your time and money. Is your online presence optimized with strong keywords of varying lengths? 72% of desktop searches happen on Google.

Paid Content 279

Paid Content Google B2B Marketing Mobile Advertising 279

Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content Creation. Distribution.

Marketing Automation Services 355

Marketing Automation Services Marketing Budget Paid Search Agency Service 355

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. Why You Should Consider Blogging (or Posting More Often).

Enterprise Management 217

Enterprise Management Work Management Marketing Management Multi-Channel 217

Marketing Insider Group

MARCH 22, 2021

Our own website ranks organically for nearly 100,000 keywords, delivering an estimated 44.3 Well, look at the keywords driving most of our traffic: Semrush. What do you notice about these keywords? One blog could be someone’s only touchpoint with your brand. Guest blogs. Intermediate-level industry blogs.

Top of Funnel 359

Top of Funnel Paid Content Lead Scoring Lead Ranking 359

Marketing Insider Group

OCTOBER 21, 2020

Optimizing your website with local keywords. Creating blog posts or videos that relate to the local community. Pay-per-click (PPC) advertising allows small businesses to display ads when consumers search for certain keywords in a search engine. Pinterest: Spread visual content like blogs, infographics, e-books quickly.

Marketing Budget 363

Marketing Budget Small Business Marketing Paid Content Marketing Strategy 363

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. SEO teams do things like keyword research, SERP rankings management, optimizing new and old content to drive traffic, and website analysis. Leveraging the PR and SEO Relationship.

PR 363

PR SEO Lead Scoring Lead Ranking 363

Marketing Insider Group

APRIL 24, 2023

Just releasing a blast of random blog posts or press releases isn’t likely to give you impressive SERP gains. If your system for cranking out blog posts is very fast, you can end up with an efficient — but one-dimensional — SEO strategy. To explain how this works, consider the benefits of blog posts.

SEO 340

SEO Marketing & Strategy Marketing Agencies 2 Paid Search Agency 340

Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Conduct a plagiarism analysis on this blog post : [insert blog post]. Conduct a plagiarism analysis on this blog post : [insert blog post].

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Webinar Metrics 69

Marketing Insider Group

AUGUST 28, 2023

Quick Takeaways Master SEO by understanding search engine algorithms, playing the keyword game right, and creating a user-friendly website experience. Find relevant keywords, hunt for fresh content opportunities , and consistently publish high quality content to keep users engaged.

SEO 246

SEO Lead Scoring Lead Ranking SERP 246

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. Readers want to hear about your own experiences or case studies in your blog posts.

Marketing AI 326

Marketing AI Curation Content SERP 326

Marketing Insider Group

JANUARY 25, 2021

Search queries are rarely one keyword. Most keywords have low volume for searches. percent of keywords have 10 monthly searches or fewer. Basically, that means that less than 10 percent of the keywords you’re targeting have more than a few searches, which means there is even more competition for those high-volume keywords.

Paid Search Agency 363

Paid Search Agency Advertising Agencies Ad Agencies SEO 363

Marketing Insider Group

FEBRUARY 27, 2023

Can you imagine seeing your content rank on Page 1 of SERPs? By using topic modeling, identify a master list of keywords relevant to topics and objectives within your industry. Identify the target mix of the best 50-100 keywords. Consider the best keywords based on rank, competitive gaps, purchase intent, etc.

Lead Ranking 320

Lead Ranking Planning B2B Thought Leadership Lead Scoring 320

Marketing Insider Group

SEPTEMBER 20, 2021

Have a Great Blog. Your blog is the primary driver behind all of your content marketing efforts. The beauty of a blog is that it’s created with specific goals and audiences in mind. Your blog is the perfect place to do this. Here are some types of blog posts you can write to get you inspired: Convenience Goes a Long Way.

Top of Funnel 339

Top of Funnel Lead Ranking Content Marketing Work Management 339

Webbiquity

NOVEMBER 23, 2021

You filled a page with keywords, and your website would rank number one. Now, Google and the other web search engines consider more than 200 factors when determining which pages to rank highly on their search engine result pages (SERPs). Keyword Density. In the early days of the web, SEO was relatively simple.

Design 289

Design SEO Keywords Marketing Analytics Tools 289

Marketing Insider Group

AUGUST 18, 2020

Refresh existing content sections with new keywords. Blog on a Regular Basis. Did you know that blogging can impact your SEO ? Believe it or not, blogging isn’t just about creating content for your audience. In fact, Google loves fresh, relevant content—especially when keywords are included. Add new images.

Traffic 279

Traffic Organization SEO Tips 279

Webbiquity

DECEMBER 9, 2020

SEO impacts the ranking of your content in the search engine results pages (SERPs). The most visible websites in the SERPs are not only relevant and authoritative, but also optimized on technical elements. Slow-loading websites attract Google penalties, and your content will rank lower in SERPs.

SEO 283

SEO Traffic Tips SERP 283

Marketing Insider Group

OCTOBER 6, 2021

SaaS brands should align keyword research with a strong funnel marketing strategy to reach potential customers at every stage of the buyer journey. Keyword Research. Keyword research is a foundational part of content marketing for any company in any industry. Quick Takeaways. SEO for SaaS: Your Complete Checklist. Image Source.

Top of Funnel 55

Top of Funnel Lead Scoring Lead Ranking SEO 55

Marketing Insider Group

SEPTEMBER 27, 2021

The amount of leads you generate from your blog? People often think blogs right away when they consider digital content strategies. And they’re right — blogs are a huge part of effective content marketing. A decade ago, you could stuff your blogs with keywords to your heart’s content and expect results.

Top of Funnel 361

Top of Funnel Marketing & Strategy Content Lead Scoring 361

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Here are a few metrics that will help you understand which companies are more likely to buy from you: Keyword searches. competitor websites, target keywords, review sites). Engagement rates.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Marketing Insider Group

APRIL 3, 2023

That’s why we focus on a blog publishing frequency of 1 or 2 articles per week, at around 1,000 words. as many keyword rankings Dozens of trials and qualified leads [From: How Content Marketing Drives Traffic and Growth for B2B SaaS Companies ] 3 Steps to Implementing the Skyscraper Technique Ready to start generating more organic traffic?

Lead Scoring 293

Lead Scoring Lead Ranking Cost Per Click High Quality Lead 293

Marketing Insider Group

OCTOBER 11, 2023

In this blog post, we’re exploring the hub and spoke content model, its benefits, and how you can start using it today to enhance your content strategy. To use this model, one should choose a main topic, identify subtopics, research keywords, create and link content, promote, and monitor performance. These are the spokes.

Lead Ranking 317

Lead Ranking Content Lead Scoring Keywords 317

Marketing Insider Group

OCTOBER 3, 2023

Focus on quality keywords and best practices for title tags, meta descriptions, URLs, and headings. At MIG, we’re not afraid to step on a few toes in our blog by getting a little snarky and calling out ideas and practices that are wrong or just outright dumb. Blogs about hiring a cleaner will get stale and too self-promotional.

Lead Scoring 326

Lead Scoring Lead Ranking SEO Tips 326

Marketing Insider Group

MARCH 2, 2021

You can analyze your website, blog, landing pages, social media, downloadable content, and any other content you own. Do you have content for website visitors in the awareness stage—like emails, social posts, ebooks, and educational blog posts? Your blog, social media, reviews, podcasts, guides, case studies, and videos can help.

Analysis 359

Analysis Top of Funnel Work Management Lead Scoring 359

Webbiquity

MARCH 9, 2020

Web pages for products and services that rank at or near the top of the search engine result pages (SERPs) get a disproportionate number of clicks, views, and impressions; research shows the top three non-branded results get about half of all search clicks , on average. Effective SEO Explores Customer Needs.

SEO 294

SEO Marketing Budget Planning Marketing Proposals 294

Marketing Insider Group

APRIL 14, 2020

Improving your search engine rankings by aiming for a specific SERP position or increase for your main keywords. What type of content they prefer to consume (short social media posts, long-form blog posts, infographics, or videos?). Of course, this doesn’t mean copying all the content on another blog.

Startups 363

Startups Planning Content Marketing Work Management 363

Conductor

OCTOBER 11, 2022

These search engine results page (SERP) features typically appear at the top of the results page that follows any search. Because 90% of internet users click on links on the first page of the results , these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 135

Planning B2B Thought Leadership Lead Scoring Lead Ranking 135

Marketing Insider Group

DECEMBER 19, 2022

SEO may play an important role in content marketing , but it’s not enough to get featured content on page one of SERPs. There’s no denying that data and keywords can optimize your content to rank well and drive traffic. Image Source: Blogging Lift. How Emotional Headlines Drive Traffic. Drive Traffic Today.

Copywriting 342

Copywriting Click Rate Urgency Marketing Lead Ranking 342

Marketing Insider Group

OCTOBER 17, 2023

Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. We like to use tools like Google Analytics to see which keywords are driving traffic to our site. Type in your main keywords and see who pops up.

Analysis 301

Analysis SEO Lead Scoring Lead Ranking 301