Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Sage Marketing

JULY 23, 2023

In today’s ever-changing world of data and user privacy, B2B tech startups face a big challenge: understanding how customers interact with their businesses across multiple platforms. In this blog post, we unveil the essential details of GA4 and provide invaluable insights on proactively adapting to this transition.

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

sagefrog

NOVEMBER 9, 2023

In the swiftly evolving digital landscape, the transition from Universal Analytics (UA) to Google Analytics 4 (GA4) signifies a pivotal moment in the world of analytics. Since its inception, GA4 has emerged as a transformative tool, introducing substantial changes, refined functionalities, and deeper insights into user behavior.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Marketing Analytics Tools 52

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. How To Measure ROI of Content Marketing What Are Content Marketing Metrics? Content Marketing Goals Key Content Marketing Metrics What Is Content Marketing ROI? Here’s how you work it out: Step 1.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

DAGMAR Marketing

JUNE 15, 2021

In this guide, we’ll explore some of the best new enhancements made to Google Analytics 4, how it differs from the Universal Analytics platform and how this new analytics platform can help marketers effectively analyze user behavior and keep track of users in their customer journey. How is Google Analytics 4 Different?

Marketing Analytics Tools 111

Marketing Analytics Tools Analytics Google Work Management 111

Velocity Partners

FEBRUARY 20, 2024

Coincidentally, we recently explored this very topic in this blog post. I’m talking about mapping out your baselines to establish your team’s goals and priorities. Aligning those goals with the best channels and KPIs. John’s views struck a chord with me. Things are about to get real. Honing SEO skills.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. In this blog, we’ll make dynamic UTM parameters easy to understand. Breaking Down the UTM Parameters! So, let’s get started! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Directive Agency

MAY 29, 2023

However, creating high-quality content is often time and resource-consuming, hindering efficiency and productivity. Looking for ways to boost your SEO performance with AI? At Directive, we’ve tested a variety of AI tools and techniques, pushing the boundaries to analyze and optimize data at an extraordinary scale. The outcome?

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

Contently

MARCH 9, 2023

The latest Google Analytics update (GA4) is the first major update to Google’s web analytics service since 2012. To adapt, GA4 is an overhaul of the current version (Universal Analytics or UA) and is designed for the world we live in now. GA4 combines website and app usage into a single report.

Marketing & Strategy 149

Marketing & Strategy Marketing Strategy Top of Funnel Marketing Analytics Tools 149

RebelMouse

MAY 2, 2022

Click here to read the full case study on Google’s web.dev blog. Click here to read the full case study on Google’s web.dev blog. Here’s What You Need to Know About Google’s Big GA4 Announcement. Click here to read our Q4 2021 platform performance updates. Click here to read our Q3 2021 platform performance updates.

Paid Search Agency 52

Paid Search Agency Ad Exchange API Tagging 52

Martech

JULY 7, 2023

But what is it about GA4 that’s got the world of digital marketing so riled up? We recently asked our readers in a GA4 readiness poll what problems they were facing. User interface GA4’s user interface was hands-down the biggest issue our readers reported. That same dropdown structure is used in creating/editing GA4 reports.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Advertising Agencies 98

Convert

JULY 26, 2023

Our goal at Convert is to comprehensively replace Google Optimize—for the eager experimenter—with a solution that doesn’t require as many hacks, won’t break the bank, and will be there for the foreseeable future. (In In 2023, we launched a plethora of new features, and boy, did they make a splash! In other words, they stopped testing.

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52

Huptech Web

MARCH 24, 2023

Table Of Contents Introduction Comparison of GA4 Properties and UA Properties Comparison of GA4 Metrics Vs. UA Metrics Challenges with GA4 Properties FAQs – Frequently Asked Questions Do You Need Help With GTM/GA4? In contrast, GA4 properties use the gtag.js UA properties use the Analytics.js

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Digital Asset Management 52

Launch Marketing

OCTOBER 11, 2023

Here’s how to do it: Deep Dive: Dive into the ocean of data analytics tools to gain insights into your audience’s behavior, preferences and pain points. This approach creates a deeper connection and drives better results. Yet, knowing where to make your mark is just the start.

Lead Scoring 126

Lead Scoring Lead Ranking B2B Marketing B2B Thought Leadership 126

Optinmonster

JANUARY 4, 2024

Here’s the list of tools we’ll be looking at: MonsterInsights ExactMetrics Analytify Enhanced Ecommerce Google Analytics Plugin Google Analytics by 10Web GA Google Analytics WP Statistics WP Google Analytics Events First, though, let’s get clear on how a Google Analytics plugin can make your life much easier.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Best Practices 80

SmartBug Media

NOVEMBER 18, 2022

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. She explained inbound marketing is a methodology , all about serving the right content to the right person at the right time. What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Optinmonster

JUNE 3, 2022

How to Find Bounce Rate. How to Reduce the Bounce Rate on Your Website. How to Reduce the Bounce Rate on Your Website. Bounce rate is how many users land on your website and decide to leave without going to a second page. This is the goal! Do you want to reduce the bounce rate on your website? What is Bounce Rate?

Conversion 128

Conversion Tips Click Rate Landing Pages 128

Convert

DECEMBER 8, 2023

The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. With all these new tools popping up left and right, how do you separate the wheat from the chaff and find ‘the one’? How much C-suite support is present?

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52