Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic. Measure your impact. Then encourage more of it.

Marketing AI 195

Marketing AI Trends Planning Advertising Agencies 195

Marketing Insider Group

MARCH 2, 2023

Design trend changes often feel like the heavy duty cycle on your washing machine. The big companies have nearly unlimited resources, so they can afford to experiment with every micro-trend that comes to light. The trend is and has been more, more, MORE and that’s not changing anytime soon. The question now is how.

Design 212

Design Trends Paid Search Agency Lead Scoring 212

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Source: Google.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Top Rank Marketing

MAY 28, 2024

Blogs have seemingly lost much of their luster in the content strategy world. It’s true that a lot of blogs aren’t very effective when it comes to driving business results. If you want your brilliant blogs to impact your business and grow your brand , you’ll need to back them with an equally brilliant blog SEO strategy.

Top of Funnel 98

Top of Funnel SEO Lead Scoring Lead Ranking 98

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Click here.

Trends 88

Trends Marketing & Strategy Conference Lead Scoring 88

Martech

DECEMBER 13, 2023

” In 2024, we should expect to see this trend continue but also to become more sophisticated. Three-time Google Cloud partner award winner, Wix CMS and business solutions include machine-learning powered AI like Google Translate, Vision AI and Google Ad management for years. So AI is, as they say, “not new.”

CMS Development 110

CMS Development SEO Trends API 110

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. Search data indicate trends , which can be filtered with either real-time searches from the last seven days or a longer timeframe. The trending or most optimized websites rank higher and are closer to the top of the coveted first page. Stay informed!

Intent 217

Intent Optimization Google SERP 217

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Personalized Outreach with User Data. Image credit: Chatter Buzz.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Digilant

JUNE 4, 2024

Google has long reigned as the king of search engines. billion searches a day, it’s no surprise that when in need of information, the common vernacular is to say, ‘Google it.’ So, with this historical dominance in the industry, what company can shift this trend and give Google a run for its money? With more than 8.5

Google 59

Google Mobile Advertising Paid Search Agency Youtube 59

Marketing Insider Group

JULY 13, 2020

Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. How Can My Business Benefit from Blogging?

Paid Content 295

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 295

Inbox Insight

MAY 31, 2024

In response to these challenges, B2B marketers are honing their strategies, using AI for enhanced personalization, focusing on producing high-quality content in line with Google’s latest guidelines, and optimizing omnichannel marketing approaches. What are the biggest B2B lead generation trends?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

RebelMouse

OCTOBER 19, 2023

That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. That means being on top of a trend at its origin or starting to publish ahead of time when an event is coming up.

Google 105

Google Keywords FAQ Custom Publishing 105

SocialPilot

JUNE 8, 2024

At this time, when online reviews have become vital, business review platforms such as Google and Yelp have become very important. But which one should you use to list your business: Yelp vs Google reviews? In this blog, we will thoroughly explore the various aspects of both Yelp and Google reviews. Let’s dive in!

Google 70

Google Work Management Ideal Customer Profiles Business 70

Meerkat Marketing

DECEMBER 28, 2023

Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hubspot ) for content creation, research, search, admin tasks, customer experience and more.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

Paid Search Agency 112

Paid Search Agency SEO Allocation Google 112

Outgrow

JANUARY 3, 2022

How to Use Google Trends for Content Marketing? If you are a content marketer who hasn’t explored Google Trends yet, you’ve got to read this blog! And, trust us, using Google Trends for content marketing will become your new favorite marketing strategy by the end of it. . Google Trends! .

Trends 52

Trends Google Outgrow Content Marketing 52

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Martech

OCTOBER 27, 2022

Google announced a bunch of updates for Google Analytics 4 (GA4) today. The updated version of Setup Assistant — expected early next year — will automatically do this and enable Goals and Google Ad links. Google promised it would continue rolling out GA4 improvements and they are delivering. Get MarTech! In your inbox.

Features 111

Features Google Cost per Acquisition Marketing Analytics Tools 111

Top Rank Marketing

JANUARY 5, 2024

and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. percent of overall digital ad spending in the U.S.,

Paid Search Agency 114

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 114

Conductor

MARCH 29, 2022

For this analysis, we analyzed 16 eCommerce domains within Google Analytics. eCommerce Traffic Trends: The End of the Boom? The trend line makes it clear that the pandemic has accelerated organic eCommerce traffic overall. eCommerce content trends: new rankers & result types. Methodology. What does this mean?

eCommerce 115

eCommerce Paid Content Features Trends 115

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Is Trending Now?

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

ClearVoice

MAY 22, 2023

We’ve gathered a few theories about future SEO trends to keep your content marketing efforts moving in 2023 and beyond. In February 2023, Google released a statement saying the algorithm will always prioritize quality content, regardless of if it was created by humans or AI. In 2022, Google added another E into the mix.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. Take transcript snippets and write blogs around the topic.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Launch Marketing

APRIL 19, 2023

Demonstrating credibility on trends and topics through thought leadership content translates to trust in your product or service and addressing their needs. Whether it is Facebook Ads, LinkedIn Ads or Google Ads, whatever ads platform your organization is utilizing, if there is a retargeting feature, you should be using it.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Brightedge

NOVEMBER 3, 2020

We know Google is constantly testing and changing their algorithm, with the goal of creating the best user experiences and providing the most relevant search results. However, Google doesn’t only update the results. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs. Google 3-pack.

SERP 144

SERP Trends Mobile Marketing Lead Scoring 144

Stevens & Tate

SEPTEMBER 20, 2023

Current Trends in Digital Advertising and Marketing If you are keen enough, you have probably seen a steady change in how businesses advertise their products and services. Here are the other digital advertising trends to keep an eye on: Interactive ad formats: This is a technique where you involve users or viewers in the ad experience.

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year? Zero-click search.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Source: Google Trends.

Tips 84

Tips CMS Development Blogger AIO 84

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. As a result, Google push sites that comprise videos.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. Think about adding Glassdoor quotes to your careers page online, outlining diversity and inclusion activities in a blog post, or sharing moments of true company culture on social media, for example. See Trend #2 for more info!

Trends 157

Trends Planning Work Management Contingency Planning 157

sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. TikTok became the most downloaded app in 2021 and has continued that trend in 2022. It even surpassed Google as the most visited site. It’s not one of the top content marketing trends for brands large and small.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105