The Marketing Blender

MARCH 2, 2022

Brand messaging and differentiation. It also means taking a deep dive into messaging and market positioning to amplify differentiation. This sales mapping process also highlights areas where new marketing deliverables should be created. Our Services. See Our Work. Who We Are. Contact Us. What is the fractional CMO scope of work?

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Scoop.it

MARCH 2, 2023

That’s precisely what we’ll be discussing in this blog post. Content helps your audience at every stage of their buying journey—from discovering you to moving forward in the sales cycle to becoming a loyal customer. This helps in increased sales in the long run. So let’s dive in. What Is Content Marketing?

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92

PathFactory

MARCH 4, 2021

While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. It does not support sales in driving conversations and sales cycles with accounts that are stuck in status quo or in the funnel. Intent but unengaged.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Tiecas

MAY 17, 2024

By addressing your audience’s specific pain points and desires, you can create a value proposition that differentiates your company and drives conversions. How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Heinz Marketing

MAY 31, 2023

One key strategy that can significantly impact B2B success in such times is sales enablement. In this blog, we will delve into the importance of sales enablement during challenging periods, exploring its benefits and providing actionable insights to help businesses thrive.

B2B Sales 107

B2B Sales B2B Buying Cycle Sales Qualified Leads 107

Lead Forensics

APRIL 2, 2024

This blog equips you with 50 common sales objections, categorized for easy reference, along with effective responses to turn those objections into stepping stones towards closing the deal. Use case studies to show how similar companies saved money by implementing your solution. “We have a long sales cycle.”

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content4Demand

OCTOBER 16, 2020

It’s a glimpse into the future of your audience’s sales cycle and enables earlier interactions with your audience. There’s a growing gap between data collected and data used, and we’re past the point of manually parsing through tables to differentiate real purchase signals from noise.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Lead Forensics

APRIL 2, 2024

This blog equips you with 50 common sales objections, categorized for easy reference, along with effective responses to turn those objections into stepping stones towards closing the deal. Use case studies to show how similar companies saved money by implementing your solution. “We have a long sales cycle.”

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

SalesIntel

APRIL 15, 2024

Lengthy Sales Cycles Unlike B2C purchases, which often involve smaller transactions with fewer decision makers, B2B transactions typically entail longer and more complex sales cycles. Closing substantial deals with large decision-making teams results in protracted sales cycles.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Lengthy Sales Cycles Unlike B2C purchases, which often involve smaller transactions with fewer decision makers, B2B transactions typically entail longer and more complex sales cycles. Closing substantial deals with large decision-making teams results in protracted sales cycles.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Heinz Marketing

MAY 31, 2023

One key strategy that can significantly impact B2B success in such times is sales enablement. In this blog, we will delve into the importance of sales enablement during challenging periods, exploring its benefits and providing actionable insights to help businesses thrive.

B2B Sales 52

B2B Sales B2B Buying Cycle Sales Qualified Leads 52

Hubspot

AUGUST 23, 2022

Fortunately, we did some digging to determine which areas of the sales cycle leaders are investing in most heavily for 2022 and beyond. In a HelloSign study of 1000+ small and medium businesses , leaders were split when asked which areas of the sales cycle were the top priority for improvement in 2022.

Top of Funnel 59

Top of Funnel Lead Ranking Work Management Lead Scoring 59

Sprout Social

APRIL 6, 2023

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. It helps you create content with intent instead of guesswork, creating more efficiency and opportunities to differentiate your brand.

Content 80

Content Work Management Ad Frequency Marketing Management 80

Biznology

JANUARY 20, 2016

So what this means is that your next and current clients love watching videos on your website, blog, email and social media channels. Some sales cycles are very long, and some, like e-commerce, are very short.

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Convince & Convert

MAY 19, 2016

Here are some suggested content ideas for each stage of your sales funnel. Blogging attracts visitors and traffic to your website; it is a key deliverable for the top of your sales funnel. Every time you write a blog post, it counts as another indexed page on your website , which improves your rank with search engines.

Top of Funnel 97

Top of Funnel Webinar Metrics Marketing Funnels Content 97

Hinge Marketing

MAY 23, 2019

According to a study from the Hinge Research Institute , Inside the Buyer’s Brain, Second Edition , the use of referrals as a search method has dropped by 15 over the last few years. They read blogs, recognize automated messages, listen to podcasts and webinars, and more. Buyers may not be at your conference or stop by your booth.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

SalesIntel

APRIL 7, 2022

Take, for example, case studies. These can be produced by both your sales professionals and marketers to demonstrate the product differentiators and success stories of past or current clients. Having a firm idea about the sales cycle duration for each account. Schedule a SalesIntel Demo.

Paid Search Agency 52

Paid Search Agency Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 52

SalesIntel

APRIL 7, 2022

Take, for example, case studies. These can be produced by both your sales professionals and marketers to demonstrate the product differentiators and success stories of past or current clients. Having a firm idea about the sales cycle duration for each account. Schedule a SalesIntel Demo.

Paid Search Agency 52

Paid Search Agency Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 52

SalesIntel

APRIL 7, 2022

Take, for example, case studies. These can be produced by both your sales professionals and marketers to demonstrate the product differentiators and success stories of past or current clients. Having a firm idea about the sales cycle duration for each account. Schedule a SalesIntel Demo.

Paid Search Agency 52

Paid Search Agency Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 52

Belkins

DECEMBER 20, 2020

Publish compelling content in your blog to engage your audience. Indeed, an expert armed with the best practices and scenario-based workflows is likely to reach the targets more effectively, accelerating sales cycles. Investigate our case study where we fixed deliverability issues in order to skyrocket email outreach.

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Planning Advertising Agencies 111

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. That information doesn’t just come from vendors: customers voice their opinions on review sites, blogs and social media. But modern, digital and data-driven content has impacted companies beyond the marketing department.

Top of Funnel 73

Top of Funnel B2B Marketing Work Management Marketing Management 73

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . In this blog, we’ll tell you everything there is to know about your demand generation business. After reading this blog, you’ll know exactly what goes into the demand generation funnel and how you can build a complete campaign of your own and measure its success.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

ClearVoice

MARCH 9, 2020

Differentiation. How the stages fit together and flow is determined by your unique sales process and goals from start to finish. The ADEPT marketing funnel is comprised of five stages: Awareness, Differentiation, Experience, Particulars and Transaction. Discover gaps in your sales cycle. Experience. Consideration.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Business Brainz

JULY 11, 2021

The insight you have on your target accounts will be a differential factor between you and your competitors. Sales and marketing alignment. Because of this, the need to align sales and marketing is even more. Sales and marketing alignment drives positive business results such as higher ROI and growth. Conclusion.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

accelerate agency

APRIL 12, 2023

Because of this, sales cycles tend to be longer in the SaaS sector than in many others, making some traditional marketing methods less well suited. In that case, finding the right channels to communicate on and engage with your narrow target market can bring difficulties of its own.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. Brian Hansford.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Tiecas

APRIL 1, 2024

From complex sales cycles to niche audiences, understanding the hurdles facing manufacturers and industrial companies is the first step toward developing effective marketing strategies. Our pillar post offers a comprehensive guide to overcoming the long sales cycle hurdle in B2B industrial marketing.

B2B Marketing 88

B2B Marketing Buyer Personas B2B Thought Leadership Work Management 88

accelerate agency

OCTOBER 21, 2020

SaaS companies more often than not face longer sales cycles compared to other products, with multiple stages. You need to optimize the content you create on your blog for both user intent and keywords. If they’ve come through a Google search looking to purchase a service, they’ll want to see a sales page.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Heinz Marketing

OCTOBER 4, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 117

Top of Funnel Account Based Marketing Communities Cross-Selling 117

Vidyard

JULY 27, 2022

Common Use Cases for Video in Your Knowledge Base 3.1.2 Demo Videos Provide More Time for Differentiation 5. Create Mini “Case Study” Videos About Past Work 7.4 Pro Tips for Sales Videos 1. The Benefits of Video for Sales 1.1 Sales videos: 2. Where to Use Video Throughout Your Sales Cycle 2.1

Template 73

Template Video Marketing Work Management FAQ 73

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Heinz Marketing

JUNE 18, 2018

As you might suspect, by the way I laid that out, obviously that’s going to over bias to more senior people and people in product marketing, putting a technology context in this case, that are out on the street or in the field or in front of customers. What does the customer want? What does the customer need?

Sales Management 41

Sales Management Top of Funnel Work Management Marketing Management 41

The ROI Guy

OCTOBER 5, 2010

The most popular tactics are social media (excluding blogs) (79%), articles (78%), in-person events (62%) and eNewsletters (61%). Using an interactive profile, the buyer indicates key information that differentiates their needs. Simple profile information such as industry, location and size can be used to promote relevant case studies.

Paid Search Agency 40

Paid Search Agency Companies Buying Cycle Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Marketing Insider Group

SEPTEMBER 5, 2023

Research includes understanding audience preferences, staying on top of industry trends, differentiating content, and leveraging data to make informed decisions. In the B2B world, sales cycles are long and decisions are collaborative. Consider conducting your own surveys, studies, or experiments. Unique Data.

Research 234

Research Content Marketing Work Management B2B Thought Leadership 234