KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). Perspective on the B2B Demand Generation Benchmark Survey Report. Content Marketing Search Engine Marketing Blog' How Are They Doing It? Webinars/webcasts (88%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Customer Experience Matrix

AUGUST 11, 2010

But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) In fact, the fit is so obvious that it doesn’t seem to have generated much comment, at least among the marketing gurus I read. publishing. But the significance to marketers may be greater than they think.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. The “science&# of marketing automation / demand generation is well-established and readily available.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Users can build HTML emails, Web pages and multi-page microsites. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. They developed a cross channel content strategy and successfully targeted potential players and football fans between the ages of 16-25 in Europe. Dog Digital. Forwardpmx. First Page Digital.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

NuSpark Consulting

APRIL 13, 2012

A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. Funnel Entrance: Targeting audiences who are exploring solutions. Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

KoMarketing Associates

DECEMBER 21, 2015

Nope.That helpful eBook, webinar, or microsite you just took in is also courtesy of someone managing (and pivoting around) all the thorny logistics and details, including: Championing strategy and objective, continually asking if things are on target. Determining timelines, helping surface requirements and success metrics.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Only B2B

JANUARY 24, 2018

Taboola has their reach amounts to 300 billion recommendations on popular blogs and 550 million unique monthly users. We accept blog posts and videos containing advice, tips, news or resources of interest to small business owners, managers, and entrepreneurs. ShareThis .

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

NuSpark Consulting

DECEMBER 5, 2011

Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles. D- Demand Generation. B- Buyer Personas. Don’t take conversion strategy lightly. H- Headline.

Paid Content 100

Paid Content Lead Generation Lead Ranking Lead Scoring 100

Adobe Experience Cloud Blog

SEPTEMBER 14, 2011

The new Revenue Marketing team is made up of the following: VP of Marketing Revenue: This is the strategic role for demand generation. The “creatives” develop the copy and graphics for emails, landing pages, hypersites, microsites, etc. Creates a new Revenue Marketing team, with new skills. How are you a Revenue Marketer?

Top of Funnel 48

Top of Funnel Peer-to-peer Digital Marketing Funnels Microsite 48

Adobe Experience Cloud Blog

JUNE 2, 2014

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. The moral of the story is that targeting the right audience with the right message drives success. This profile should be the target that you base your lead scoring against.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Adobe Experience Cloud Blog

JULY 27, 2012

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. 3) Show them the WIIFM.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. David Brazeal´s last blog. Rohit may be the first person to have coined the term “content curator.”

Curation 60

Curation RSS Web 2.0 Content Marketing 60

WebMarketCentral

SEPTEMBER 29, 2009

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Demand generation" is a better term, though still not precise. The "science" of marketing automation / demand generation is well-established and readily available.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

SnapApp

NOVEMBER 17, 2016

This epic microsite from Wired in partnership with Netflix won awards for its editorial-style native content. FulcrumTech turned their email marketing ROI calculator into an email-list builder. Webinars continue to be high engagement drivers as well as powerful list-builders. Yes, blog posts still work for demand-gen.

Demand Generation 48

Demand Generation Demand Microsite Generation 48

Contently

JUNE 6, 2022

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. Then pick a microsite. A microsite offers a low-risk venue to do that without confusing customers and other visitors.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

SnapApp

MARCH 6, 2015

The challenge for Emily Popson, Blackbaud University’s demand generation marketer, was how to turn those stories into impactful marketing. “We The SnapApps live on a Realize Real Results microsite alongside related assets, including ebooks, videos and infographics. The Results.

Peer-to-peer 83

Peer-to-peer Campaigns Microsite Sales Qualified Leads 83

Outgrow

JULY 12, 2022

Welcome to the Marketer Of The Month blog! . Choosing the right influencer for your target audience. Saksham Sharda : And how did MediaFly identify its current target audience, from selling to TV and movie studios that sold their shows to airlines and hotel chains. We do animated headers for our microsites.

Work Management 52

Work Management Marketing Management Product Planning 52

Adobe Experience Cloud Blog

AUGUST 6, 2015

They Jumpstart Your Demand Generation Efforts. Roadshows are, for lack of a better word, AWESOME for your demand generation efforts. Check out our microsite to register and learn more! It’s always important to track your ROI from roadshows in order to make a case for them in future years! On the Road Again!

Thought Leadership 48

Thought Leadership Marketo Best Practices Microsite 48

Vidyard

DECEMBER 9, 2014

True content marketers, Cetera Financial Group knew that they had to go beyond what they sell, and instead had to capture their target audience’s attention in strategic locations with content their audience would appreciate and thank them for. To start… What Goes Into an Award Winning Nurturing Program?

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Adobe Experience Cloud Blog

APRIL 14, 2014

Create a list of at least 10 people (sometimes there can be hundreds) you would love to have on your side. Swap blogs, links, and invite them to speak on webinars and at events. Memes are often funny, include a simple statement or popular phrase, and can take the form of a video, photo, image, microsite, or hashtag.

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

Hubspot

DECEMBER 16, 2013

Email, Social, Demand Generation, etc.) You''ll have field marketing over here, demand generation over there, customer marketing on a different planet, and so on. Turn a step-by-step blog post into a downloadable checklist. Turn existing blog comments into new posts. 5) Curate blog content.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

SnapApp

FEBRUARY 5, 2016

The demand generation team set the goal of increasing the impact of their pre-sale activities by bringing stories of customer success with Blackbaud training to life in advance. “My goal was to put non-profits and their successes first,” says Emily Popson, Demand Generation Marketing Manager at Blackbaud.

Case Studies 54

Case Studies Microsite Case Study Top of Funnel 54

SnapApp

FEBRUARY 4, 2016

The demand generation team set the goal of increasing the impact of their pre-sale activities by bringing stories of customer success with Blackbaud training to life in advance. “My My goal was to put non-profits and their successes first,” says Emily Popson, Demand Generation Marketing Manager at Blackbaud. “We

Case Studies 48

Case Studies Microsite Case Study Top of Funnel 48