SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships.

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Segmentation CAN-SPAM Deliverability Privacy 52

DotDigital

JUNE 14, 2021

And while those strategies will differ by industry, sophistication, segment, and more – responsible marketers have long understood the value of a direct relationship with their customers, and email has long been the cornerstone of direct customer engagement. Why did they do it? But this is nothing to worry about.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Hubspot

FEBRUARY 12, 2020

For a marketer, having a ‘do not reply' email is just as bad of an idea. While you won't spill an entire gallon of salsa on your lap, do not reply email addresses can damage your reputation, impact email deliverability, and put your emails in the dreaded spam folder. Add email address. Spoiler alert: You can't.

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Autoresponders Deliverability CAN-SPAM Auto Responder 83

eDataSource

MAY 15, 2019

Even with the rise of social media, email continues to be the most ubiquitous medium for marketers today. Email is easy to set up, used globally, and it has a great return on investment (if done right). Although email’s importance seems everlasting, its ability to reach a customer’s inbox isn’t guaranteed. Deliverability.

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Deliverability CAN-SPAM Work Management Marketing Management 51

Martech Advisor

OCTOBER 31, 2019

93% of B2B marketers use email to distribute content, according to Content Marketing Institute. If you’re looking to improve your email marketing results, implement these five email marketing best practices! Email is perhaps the best medium for B2B organizations to generate leads and drive conversions.

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Email Marketing Practices B2B Marketing CTR 65

PureB2B

FEBRUARY 25, 2018

Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. How to Calculate your Email Conversion Rate.

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Conversion Rate Comparison Email Marketing Conversion 67

MakesBridge

JANUARY 22, 2018

Email Deliverability is certainly one of the top most challenging issues that marketers face these days. To stay ahead of the game, having a good understanding of the constantly changing landscape of email deliverability is of vital importance. Do inactive recipients affect sender reputation? Email Engagement.

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Deliverability CAN-SPAM Jigsaw Opt-out 54

Adobe Experience Cloud Blog

DECEMBER 10, 2013

Of course, you need to delete with caution, even when there is a duplicate. email address or phone number), and then merge the records accordingly. Say your platform automatically de-duplicates leads based on email address. 3) Prune Inactive Contacts. Are they still working for the same company? 4) Check for Uniformity.

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De-duplication Thought Leadership Marketing Automation Services Contact Marketing 48

Optinmonster

NOVEMBER 20, 2023

In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. As a business owner (or a marketer), if you’re considering using fun promo code ideas to boost sales during the upcoming holiday season, this blog is for you. Why Should Your Business Offer Discount Coupons?

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Examples Urgency Marketing Loyalty Mobile Advertising 59

Delivra

DECEMBER 11, 2018

It may seem counterintuitive, but your best bet for gaining marketing results has everything to do with mastering the strategies and tools you’ve already been using, especially email marketing automation. Email marketing continues to be the best channel for delivering ROI, according to Campaign Monitor. Regularly check your data.

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Marketing Automation Services Marketing Automation Email Marketing Automation 60

Hubspot

OCTOBER 5, 2017

Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an ebook. Warm emailing: Warm emails to explore a relationship with a lead who has already expressed familiarity with your product or service.

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Budget Programs Top of Funnel Tools Work Management 100

Hubspot

MAY 29, 2014

Email is still one of the best ways to reach your target audience, contrary to what you may have heard. In fact, customer acquisition via email has increased by 4X in the last four years. Your boss won’t be happy to see your email marketing metrics start to tank. What a Bad Email List Looks Like.

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Landing Pages 28

Optinmonster

APRIL 5, 2023

Email subject lines are the most important part of any email you send. That’s because they’re the key to whether a reader opens your email, ignores it, or why they go to spam. This blog will discuss email subject lines, their importance, best practices, and what to avoid while creating one.

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

SendX

NOVEMBER 8, 2019

You want people to read your emails, right? And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them.

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Open Rate Practices Best Practices CAN-SPAM 255

Hubspot

AUGUST 24, 2011

Take a quick look at your favorite blogs. A major culprit of the inbound marketing time-suck is email marketing. When doing email marketing, it's easy to lift your head up from your computer and discover that you've reached the end of the day. 7 Tactics to Delete From Your Email Marketing NOW.

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Tactics Email Marketing Template Newsletter 28

Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. What Is Email Deliverability?

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Deliverability CAN-SPAM Work Management Domain 103

Webbiquity

MAY 28, 2019

A major culprit of the inbound marketing time-suck is email marketing. When doing email marketing , it’s easy to lift your head up from your computer and discover that you’ve reached the end of the day, but not the end of your work. Seven Tactics to Delete From Your Email Marketing NOW. Sending Newsletters.

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Tactics Email Marketing Template Newsletter 220

Single Grain

MARCH 15, 2023

Email marketing is a valuable tool for businesses to reach their audience and connect with them in a personalized way. However, it can be challenging to get people to open and engage with your emails, so brands can spend a lot of time and resources trying to improve their email open rates.

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Open Rate CAN-SPAM Click Rate Case Studies 52

Optinmonster

APRIL 13, 2020

OptinMonster is packed with powerful features to help you boost your conversions and increase your traffic, subscribers, and revenue. Quick Note: If you’re a regular reader of our blog, you know that outside of tutorials, we don’t usually spend an entire article talking about OptinMonster. Get Personal with a Video Optin.

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eCommerce Display Rules Opt-out 105

Litmus

SEPTEMBER 25, 2018

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. Perhaps your initial plan for an email isn’t very well thought out. Perhaps your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer.

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Copywriting Trigger Marketing Terms and Conditions Planning 79

Optinmonster

NOVEMBER 16, 2023

Do you want to learn how to increase your email open rate? Your email marketing campaigns can only be effective if they’re getting opened in the first place. Only then can you entice subscribers to click your links and buy. At OptinMonster , we’re experts on all things related to email marketing.

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Open Rate Tips CAN-SPAM Segmentation 98

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. Email marketing isn’t spam. That’s right, email marketing isn’t just about you, or your company. Use Cases for Email Marketing.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program. Understanding key email privacy laws What privacy laws should all email marketers know and understand?

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Privacy Marketing AI Email Marketing Data Hygiene 88