Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep.

Social Media 121

Social Media Work Management Marketing Management Media 121

ANNUITAS

SEPTEMBER 14, 2023

HubSpot recently held their annual Inbound user conference in Boston. At the conference the marketing automation company, turned CRM company … now turned “Customer Platform” company, revealed more about their platform, including how AI and “Smart CRM” will make their platform more powerful for everyday users.

Paid Search Agency 130

Paid Search Agency CMS Development Marketing Automation Services Marketing Analytics Tools 130

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Webbiquity

APRIL 23, 2019

G2Planet today provides enterprise event management software platforms for three types of needs: very large single-event management (such as multi-day customer conferences with thousands of attendees); multi-event management (for enterprises that participate in dozens to hundreds of corporate and industry events each year); and. The Products.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Marketing Automation Services 182

Convince & Convert

APRIL 8, 2010

They were instantly in a swoon over the size, light weight, and ability to do what they consider to be “everything&# in one package. I would never, ever, ever write this blog post on my iPad (although people that bought the external keyboard for it might disagree). What is it? Now, the bad news. The iPad is not a computer.

Paid Search Agency 133

Paid Search Agency Content Social Media PR 133

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 123

Social Media Media Paid Content Webinar Metrics 123

Convince & Convert

SEPTEMBER 20, 2010

I believe it to be the most complete picture yet painted of how marketers are thinking about and deploying social media. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 144

Social Media Media Webinar Metrics Marketing & Strategy 144

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. I do hope you’ll download it and come back and tell us what you think in the comments. Maybe social media isn’t the new television, but rather the new telephone and CRM?

Social Media 118

Social Media Media Webinar Metrics Marketing & Strategy 118

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. What’s interesting and depressing is that our trust in everything measured in this study has diminished by almost exactly the same rate. Trust in newspapers?

Social Media 118

Social Media Webinar Metrics Media Paid Search Agency 118

Convince & Convert

AUGUST 4, 2010

The public and immediate nature of getting slammed via social is what stings. But meanwhile, you need to recognize that the ire you direct at the customer that DARED to slam you in a blog comment is wholly misplaced. But it’s not like social media created negativity, it just puts a magnifying glass to it.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. I once attended a hybrid conference. It was an opportunity for me to learn from the experts, find out what is new in our industry, and connect with colleagues I have not seen in a long time. Here is what I observed. Here is what they did.

Lead Capture 74

Lead Capture Case Studies Case Study Conference 74

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). link] Tin Hang Liu RT @jaybaer Please Help Me Pick a New Look For My Blog [link] #SMM [link] Adam Sherk Looks like the polling is fairly split right now, which I guess shows that you've got three good variations.

Paid Search Agency 110

Paid Search Agency Webinar Metrics PR Advertising Agencies 110

Zoominfo

FEBRUARY 21, 2018

You must complete a full sales cycle before you can determine exactly how much profit you generated. Remember to tag each trade show lead with an event-specific tag in your CRM. Work this theme into your editorial calendar and create different types of content – blog posts, E-Books, videos, infographics, etc.

Trade Show 173

Trade Show ROI Planning Marketing Budget Creation 173

markempa

DECEMBER 1, 2014

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Integration with the new CRM system. Scalability.

Marketing Automation Services 120

Marketing Automation Services Case Study Case Studies Marketing Management 120

Customer Experience Matrix

AUGUST 30, 2012

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. Available actions include changing contact data, sending a record to CRM, updating a lead score, setting a lifecycle stage, and changing the call to action.

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. Like with any social media strategy , you need to envision what success looks like. What goals are you trying to achieve? Identify Your Goals and KPI’s. Understand which Content Types will be Shared.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

ANNUITAS

FEBRUARY 25, 2016

I attended the Flip My Funnel conference in San Francisco today, which was exciting in that it was the first conference I have attended that was completely dedicated to Account-Based Marketing (ABM) – a topic I am very passionate about. Are they all using the same CRM system, or ERP? All in all? Check them out at [link].

Top of Funnel 100

Top of Funnel Account Based Marketing Demand Generation ABM 100

SpotMe Blog

OCTOBER 7, 2023

Organizing a medical conference that brings results can be stressful. That’s why we’ve compiled a list of the best medical conference apps to ensure you come away with actionable HCP insights and invaluable connections to drive your business forward. Want to jump straight to the list of the best medical conference apps?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Hinge Marketing

SEPTEMBER 29, 2022

Selecting the right technology and feature set for your business is complex and beyond the scope of this blog post. What Are Digital Marketing Solutions? By their nature, digital platforms can easily handle complex and tedious tasks that would take people a great deal of time to complete. They cost less. The short answer is, no.

Work Management 159

Work Management Marketing Management Marketing Automation Services Paid Content 159

KoMarketing Associates

JANUARY 17, 2017

When it comes time to generate a batch of blog topics to fill a blank editorial calendar, most content marketers run directly to the Google Keyword Planner tool or revisit legacy content for new ideas. When I think of the biggest rivalries, I think Red Sox vs. Yankees, Sega vs. Nintendo, Microsoft vs. Apple, and sales vs. marketing.

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

SendX

SEPTEMBER 8, 2020

Salesforce Essentials is a combined sales and customer relationship management (CRM) software optimized for small businesses. Salesforce Essentials is a combined sales and customer relationship management (CRM) software optimized for small businesses. Cyber Monday 2019 is upon us! You'll get an email as soon as it's added.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195

Content Marketing Institute

NOVEMBER 26, 2017

That year, working with Joe and Audience Development Manager John Hanson, we determined that a “complete profile” (translation: usable and actionable) would include: First name. What we did. These include the following data points: Email/blog post clicks – Date/topic/category of blog post read by subscriber. Company size.

Enterprise Management 106

Enterprise Management Work Management Personalization Marketing Management 106

Conversica

OCTOBER 16, 2019

When attending trade shows and conferences supporting Conversica, a question I am frequently asked is whether Conversica’s Intelligent Virtual Assistant is “a chatbot.” But I can assure you there are very real differences between what a Conversica Sales AI Assistant offers and what chatbot providers deliver. What Is a Chatbot?

Work Management 76

Work Management Marketing Management Trade Show FAQ 76

Act-On

NOVEMBER 7, 2023

Email Deliverability: What is it, anyway? They kick things off with what should be a simple question: “What is my inbox rate?” Well, today’s inbox is not what it used to be. For starters, what do you consider the inbox? Or getting stuck in SPAM folders, never to fulfill their destiny? But never fear! We’ve got you.

Deliverability 244

Deliverability Top of Funnel Best Practices CAN-SPAM 244

Sprout Social

NOVEMBER 30, 2023

Competition is a normal part of business–and it’s what drives innovation. What is competitor analysis in marketing? For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. And this informs your marketing game plan.

Planning 129

Planning Paid Search Agency Advertising Benchmark Analysis 129

SocialPilot

JANUARY 31, 2024

B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. This blog will walk you through the Top 9 influencer marketing case studies to understand their planning, execution, and outcome. Here we go! 9 Top B2B & SaaS Influencer Marketing Case Studies 1.

Case Study 119

Case Study Case Studies Work Management Studies 119

Zoominfo

JULY 30, 2020

At ZoomInfo, that gap is what drives us. And because of what’s happening within ZoomInfo in the context of the current economic conditions, I’ve found myself discussing our growth trajectory, time and again, at virtual conferences, investor meetings, and with mainstream media outlets. That’s what ZoomInfo provides.

Lead Ranking 130

Lead Ranking Marketing Analytics Tools Zoominfo Lead Scoring 130

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. It’s all heady stuff.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Conversica

OCTOBER 16, 2019

When attending trade shows and conferences supporting Conversica, a question I am frequently asked is whether Conversica’s Intelligent Virtual Assistant is “a chatbot.” But I can assure you there are very real differences between what a Conversica Sales AI Assistant offers and what chatbot providers deliver. What Is a Chatbot?

Work Management 71

Work Management Marketing Management Trade Show FAQ 71

SmartBug Media

NOVEMBER 10, 2020

Check out my fellow SmartBug Brent Worley’s blog on the 5 steps needed to plan a successful integration project. Customer Relationship Management (CRM). Just like HubSpot, Salesforce is a CRM platform with applications for marketing, sales, and service teams. Salesforce. Functionality and Usability. Microsoft Dynamics.

Hubspot 104

Hubspot CMS Development Enterprise Management Marketing Management 104

ATAK Interactive

JANUARY 3, 2020

CRM/Sales Report : Do we have a visual pipeline or sales report that can show us how our efforts are affecting the growth? Every team or agency needs to know who is working on what, the deadlines, the progress, the completion stage, etc. Let me outline the format in layman’s terms…. Without these, the meeting doesn’t work.

Paid Search Agency 103

Paid Search Agency Demand Generation Agencies Work Management Advertising Agencies 103

Oktopost

MARCH 23, 2020

What is Marketing Automation? What is Marketing Automation? Advanced Workflow Automation – This step encompasses the complete automation of internal marketing processes and functions. Advanced Workflow Automation – This step encompasses the complete automation of internal marketing processes and functions.

Marketing Automation Services 99

Marketing Automation Services Top of Funnel Marketing Automation Automation 99

DealSignal

FEBRUARY 14, 2019

So what’s behind this tension and what can be done to help Marketing and Sales rekindle their love so they can work together more effectively as a revenue generating team? Let’s start with what salespeople mean when they say a lead is “bad”. Eliminating bad leads. We’ve also been able to run more targeted programs,” says Sarah.

Ideal Customer Profiles 83

Ideal Customer Profiles Planning Sales Qualified Leads Case Study 83

ClearVoice

MARCH 6, 2023

So, what does the future of the gig economy look like? In this article, we’ll discuss what the gig economy is and its downsides. Additionally, we’ll look at what to expect in 2023 and beyond, and how to prepare for your financial future. What is the gig economy? What are the downsides of the gig economy?

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

Pam Didner

SEPTEMBER 16, 2020

Or, if you are wearing multiple hats, what marketing tactics do you use? What marketing channels are you responsible for? When you ask sales what you can do to better support them, it’s going to be like opening Pandora’s box, they will tell you many, many things that they need your support on. What can I do to help?

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Heinz Marketing

JULY 29, 2020

After attending MozCon Virtual 2020 , I’m convinced virtual conferences are the future. Even when COVID-19 meets its match in a vaccine, things won’t go completely “back to normal”, but maybe that’s a blessing in disguise! Only 2% of blog posts get more than 1 link. By Lauren Dichter , Marketing Consultant at Heinz Marketing.

Top of Funnel 19

Top of Funnel Paid Search Agency Conference Advertising Funnels 19

Salesforce Marketing Cloud

APRIL 27, 2022

TDX ’22 innovation announcements What is the TDX Quest? TrailblazerDX ’22 —the premier Salesforce Developer conference—brings together developers, admins, architects, partners, entrepreneurs, and students for a world-class learning experience. What’s more, to keep the TDX learning going beyond the event, there’s the TDX Quest.

Peer-to-peer 96

Peer-to-peer API Communities Lead Scoring 96