Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? A write up on a blog. Presto, a pretty graph in about 3 seconds flat. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? A new product launch. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? How do you define success in terms of outcomes?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 29, 2010

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. TV watching on a per capita basis has increased for 50 years in a row, and that staggering amount of time has come largely at the expense of human connectedness and innovation.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Online Marketing Institute

MARCH 21, 2011

Take a pad of paper and create a list of keywords, as well as two and three and four-word keyword phrases, that you believe are related to your business, products and services. Use your list of search phrases as a guide when creating new web pages, blog posts, and even social media posts. Don’t forget geographic keywords!

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Buzz Marketing for Technology

JUNE 27, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. A t last weeks conference, one of my presentations was on PKM. Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc. immigration info blog). Subscribe to this blog by.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. A t last weeks conference, one of my presentations was on PKM. Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc. immigration info blog). Subscribe to this blog by.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Online Marketing Institute

MAY 18, 2010

It’s also important to look at other file types that could be potential entry points for search: How many blogs published on the corporate domain name? Optimizing FAQ’s and product support information can provide answers to customers before they call support. How many off site? Sub domain? Different domain name?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse? Im Jay Baer. How can I help you?

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

SmartBug Media

MAY 25, 2020

Create a Blog Post or Multiple Posts. The content from a webinar can easily be turned into two or three blog posts, depending on the topic. An article on your blog helps speakers show off their authority on the topic and gives them a chance to cross-link their company, blog, or LinkedIn profile with yours.

Webinar Metrics 105

Webinar Metrics Content FAQ Conference 105

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MARCH 18, 2010

Why aren’t we asking our blog visitors and Facebook fans to subscribe to our email newsletter? There’s an optimal structure for blog post headlines. Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

BenchmarkONE

NOVEMBER 23, 2018

In fact, 20% of business users have replaced email with social media as their primary communication method—and 23% of internet users spend almost all their time on social media and blogs. You can (and should) gate content like white papers, reports, videos, and research. The most basic version of an event of this type is a webinar.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Convince & Convert

APRIL 8, 2010

I would never, ever, ever write this blog post on my iPad (although people that bought the external keyboard for it might disagree). Instead of having pieces of paper or needing a meeting room with a projector, how would it fit into a one on one meeting with your client and a PowerPoint? You can’t save or store files.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

LeadSquared

AUGUST 26, 2014

There is another great new tool called Canva that can help you create images (for your social media channels , blog posts etc.) We are using various assets including whitepapers, blogs and social media. I have a blog and I am writing content for bank CMOs/other descion makers. Currently the blog is in a budding stage.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Single Grain

APRIL 18, 2023

Work With Us Lead Generation Outsourcing FAQs Is it better to outsource lead generation services? Creating content such as white papers , webinars, videos, e-books, and blogs will help you convert more prospects. For most businesses, outsourcing lead gen will save time and provide a better ROI. This depends on your business.

Lead Ranking 52

Lead Ranking Lead Generation Marketing Qualified Leads Sales Qualified Leads 52

KoMarketing Associates

AUGUST 3, 2017

As they move into interest and evaluation, they will often download a white paper or study from the company’s website. At this stage, marketers can work with sales and support to create a robust FAQ or knowledge base that employees and potential customers can access. This can cut down on the time between evaluation and commitment.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Convince & Convert

AUGUST 26, 2010

The more you serve up to your clients rote numerical recitations without context and recommendations, the more you’re opening yourself up to being replaced by your clients’ own printers, ink and paper. You need to be creating custom charts and graphs and ideas that speak directly to the operational realities of each client.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Seismic

MAY 11, 2022

White Papers. Used as external-facing assets for reps to share with prospects or internal assets meant for sales training, these include webinars, conference session video recordings, and podcasts. Key content: blog posts, articles, videos, press releases, infographics, social media. Product Documents. Sales Playbooks.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Vidyard

OCTOBER 27, 2019

If talking head videos are produced as a series, then they can be classified as a vlog (video-based blog in which individual videos replace blog posts). Many companies use vlogs to answer FAQs, share updates, and introduce new products. The subject matter available for vlogging can be as wide and varied as it is with blogging.

Video Marketing 68

Video Marketing Broadcasting Work Management Classified Ads 68

Marketing Insider Group

DECEMBER 15, 2014

When I initially proposed content marketing at SAP, many people asked, “How much software you gonna sell with blog posts?” In many cases, it is a few paragraphs and detailed enough to turn into a blog post. And turn them into blog posts. Profile photo and turn it into a blog post. 101+ Blog Post Ideas.

Guerilla Marketing 100

Guerilla Marketing Budget Programs Work Management Marketing Management 100

accelerate agency

APRIL 11, 2023

You could be watching your favorite show on Netflix or hosting a web conference. HubSpot is used to carry out, track, and measure online marketing campaigns like blogging, email, and social media marketing. FAQs about SaaS How do I choose between SaaS and on-premises? First and foremost, what does SaaS stand for?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

Marketing 261

APRIL 4, 2018

And I’m not talking about your run-of the-mill, 300-word blog post. Full transparency here: This blog post took me about 10 hours from brainstorm to distribution. Some enjoy reading long-form blog posts, while others like to watch videos or download an eBook to read at their convenience. Successful Blog Posts.

Top of Funnel 113

Top of Funnel Content Thought Leadership Digital Marketing Funnels 113

ClearVoice

NOVEMBER 27, 2019

They can be as simple as navigable guides or blogs (such as the ClearVoice Blog ) or as sophisticated as aggregates of multiple content types, links and feeds. Yes, an in-person event or presence at a conference should be treated like a campaign.) Oh, wikis are a pain. They deserve to be last. Foundational.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

nDash

JUNE 13, 2022

Those survey results further show us that webinars and ebooks rank highest (57%), with white papers coming in at a close second (55%) as the top content formats consumed. Editorial planning: This includes blog topics, campaigns, email cadences, social publishing, and content calendar management.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Buzz Marketing for Technology

JUNE 27, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. They took the paper stuff in manuals and memoranda and newspapers and converted it into digital form. Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc. September 2006.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Mesa ships new release of Conference+; Release 2.0 Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy Copyright © 1999 - 2008 AllBusiness.com, Inc. Internet & Online. Management. Small Business. > > See All. Buyers Guides.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Hubspot

APRIL 1, 2013

In fact, the first 500 people to download our latest offer, How HubSpot Does Inbound: Creating a Content Machine , will be entered for a chance to win a free, one-hour blog consultation with one of our blogging experts, Corey Eridon. Remember -- blogs are conversational by nature. 3) Answer FAQs. or your computer screen.

Tips 28

Tips Aggregators Content FAQ 28

ClearVoice

APRIL 9, 2020

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. What kinds of content types should you create? Does the content type align with your campaign goals?

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

nDash

JUNE 2, 2021

There are blogs, eBooks, podcasts, social media posts, and more – each with different goals. Stephen takes part in and attends trade shows and conferences to network with others in the industry. Blogs might seem like a logical place to start. For example, you might have an article or blog post that performs well.

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98

Vidyard

OCTOBER 27, 2019

Vlog If talking head videos are produced as a series, then they can be classified as a vlog (video-based blog in which individual videos replace blog posts). Many companies use vlogs to answer FAQs, share updates, and introduce new products. Stop-motion involves using real objects and capturing movement one frame at a time.

Video Marketing 65

Video Marketing Broadcasting Work Management Classified Ads 65

Content4Demand

JANUARY 21, 2020

White Papers and E-books Your webinar told a complete story with a beginning, middle and end — and lots of great insights along the way. With some minor editing and a little extra supporting data, you can translate that same story into an in-depth e-book or white paper. Podcasts Was your speaker particularly engaging?

Webinar Metrics 66

Webinar Metrics Webcast Content Case Study 66

Webbiquity

NOVEMBER 12, 2013

Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” B2B PR Sense Blog ). 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix. e-Strategy Trends ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100