Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. The High Clickthrough Rate Game for Content Remarketing. And people come -- they find your content in search results and in their social media feeds. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

DECEMBER 12, 2013

And if you’re still stuck arguing with management about the value of content for your company, there’s a chance that you’re already too late to the party, depending on how advanced your particular industry is in the inbound marketing space. HubSpot, for instance, started blogging before we even had a product.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

SEPTEMBER 24, 2012

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

FEBRUARY 25, 2014

My colleague Rachel Sprung wrote an awesome blog post recently about how to research what keywords you should be using in your inbound marketing, which is a great place to start. Titles are shown in the browser tab and search results, and have a direct impact on searcher clickthrough rates (CTRs) and search rankings.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Tomorrow People

JANUARY 7, 2021

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. That high CTR may be wasted because too few visitors are making it to the page. That high CTR may be wasted because too few visitors are making it to the page. Inbound marketing needs the latter.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Hubspot

SEPTEMBER 11, 2013

Between helping to grow HubSpot (my #1 priority) and posting to my own startup blog, OnStartups.com , I wasn’t sure I had the time. When I write on my personal blog, which is reasonably popular, an article will get roughly 5,000-10,000 views. So, the LinkedIn CTR (clickthrough rate) 0.7%. Do they read what you share?

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Tomorrow People

MARCH 22, 2018

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. That high CTR may be wasted because too few visitors are making it to the page. Inbound marketing needs the latter. Freshness is what keeps your content marketing sales funnel full. SEO has changed a lot in recent years.

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Hubspot

FEBRUARY 8, 2013

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. It'll walk you through all the steps you'll need to take to get started.

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Hubspot

JANUARY 29, 2015

It is also more accessible for new inbound marketers, as list-based retargeting (discussed below) really relies on you having a large list of email addresses. Why not use retargeting to drive people towards blog content, for example? 1) Promote your best content. These people are still very much at the top of the funnel.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

PureB2B

SEPTEMBER 22, 2021

The approach is effective but means marketers must wait patiently, hoping that the perfect client will search for their content at the appropriate moment and be willing to provide their contact information. The clickthrough rate (CTR) will be 20 percent lower than the top result even in the second position. Guest Blogging.

Effectiveness 118

Effectiveness Telemarketing Advertising Agencies Sales Qualified Leads 118

Hubspot

JULY 5, 2017

Ultimately, that came in the form of short video inbound marketing assessments (IMA), in which reps talk through a prospect’s areas of opportunity in their marketing and problems that can be addressed. The number “1” indicates a 100% CTR. Beyond figuring out the technology, we needed some parameters around our experiment.

Hubspot 77

Hubspot Video Marketing CTR Click Rate 77

PureB2B

SEPTEMBER 22, 2021

The approach is effective but means marketers must wait patiently, hoping that the perfect client will search for their content at the appropriate moment and be willing to provide their contact information. The clickthrough rate (CTR) will be 20 percent lower than the top result even in the second position. Guest Blogging.

Effectiveness 62

Effectiveness Telemarketing Advertising Agencies Sales Qualified Leads 62

Hubspot

SEPTEMBER 16, 2015

In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. Clickthrough Rate. 2) Blog Manager.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Circle Studio

OCTOBER 12, 2017

Call to action – An “ask,” such as inviting viewers to share a Facebook page, subscribe to a blog, learn more or download a whitepaper. Channel – Various portals such as a particular website, social media platform, or TV channel, through which marketing efforts are put forth. Learn More About Content Marketing.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Hubspot

APRIL 8, 2014

Every marketer in their right mind knows that in order to drive more traffic to your blog , you need to come up with blog post titles that are actually enticing. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks. Which Blog Post Title Won?

CTR 28

CTR Statistics Clickthrough Template 28

Hubspot

JUNE 26, 2018

Content Promotion: Use email to share relevant blog content or useful assets with your prospects. Which blog posts are worth sharing? These questions plague every marketer. And that is exactly what inbound marketing is about. Clickthrough rate (CTR) is the percentage of people that click on your CTAs.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JUNE 19, 2014

A CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post. CTR: Clickthrough Rate. The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. Inbound Marketing'

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Clickthrough Rate. Did they click on the CTA at the end of the blog post?

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

MARCH 19, 2015

And I''m guessing you want more traffic and attention to your blog or the articles you share, right? Wow -- all by improving the clickthrough rate (CTR) of your tweet? Data shows the average Twitter CTR is 1.64%. Users with 1,000 - 5,000 followers had a 1.45% CTR. Users with 10,000+ followers had a 0.45% CTR.

Clickthrough 28

Clickthrough Twitter CTR Click Rate 28

Hubspot

DECEMBER 17, 2013

Trying out this whole inbound marketing thing? If you could ask a top marketing expert any burning question you have, whether it''s about content creation or social media, or perhaps paid marketing or email -- what would it be? Now, wouldn''t it be great if you could just ask a marketing expert and actually receive some.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 6) Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28