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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. How Can I Find My Website’s Domain Rating? But what is domain authority? How is it measured?

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What Are the Essential Rules for SEO Copywriting?

Webbiquity

Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success. An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank. Write Unique and Long Blog Posts.

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What Marketers Need to Know About the Latest Google Algorithm Update (March 2024)

Top Rank Marketing

Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP). Site reputation abuse (parasite SEO): High authority websites that host third-party content with little editorial oversight can expect to be affected.

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What is Technical SEO and How Does It Impact Content Performance?

Contently

In fact, nearly 50% of shoppers today begin their research with Google —so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Pro tip: You can easily add schema markups to your website using WordPress plugins like Schema Pro. Helpful, right?

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The Future of SEO: Search Marketing Trends for 2023 and Beyond

ClearVoice

With the rise in AI programs, voice search, and an ever-evolving SERP, it’s hard to know what the future of SEO looks like. An AI program can provide research, create bulk content like glossaries, or help with brainstorming— but it’s not likely the end of SEO. Spend time writing author bios for your blogs.

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Winning at Search: The Rising Importance of Having Diverse Content Types

Content Standard

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. For the search engine’s 23-plus years of existence, written content has been its bread and butter, historically making up the majority of initial query results one sees.

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The Truth About Guest Posting

RebelMouse

There’s a lot of chatter about guest posting, or guest blogging, in the digital content community. Years ago, guest blogging was a great way to build a reputation for your website and generate important backlinks. However, guest blogging isn’t the best way to generate the kind of backlinking that Google is looking for.