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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. How Can I Find My Website’s Domain Rating? But what is domain authority? How is it measured?

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Getting Smarter with SERPs - Whiteboard Friday

Moz

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday.

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What Are the Essential Rules for SEO Copywriting?

Webbiquity

An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank. They also know both on-page and off-page SEO and can create articles and blog posts accordingly. A writer needs to produce content that can attract Google’s attention.

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What Marketers Need to Know About the Latest Google Algorithm Update (March 2024)

Top Rank Marketing

Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP). Site reputation abuse (parasite SEO): High authority websites that host third-party content with little editorial oversight can expect to be affected.

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What Marketers Need to Know About the Latest Google Algorithm Update (March 2024)

Top Rank Marketing

Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP). Site reputation abuse (parasite SEO): High authority websites that host third-party content with little editorial oversight can expect to be affected.

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What Is White Hat vs Black Hat SEO: How to NOT Do SEO

Optinmonster

I’ve seen websites climb SERPs through genuine outreach and content collaboration rather than purchasing links or participating in link farms. These practices can yield short-term results, but they come with significant risks, including penalties from search engines. Black Hat SEO seeks immediate results.

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Beginner’s SEO Guide: Learn the Basics & Most Important Tips for 2024

Optinmonster

We know it’s not always easy to stay up to date, but you can’t relax when it comes to SEO. If you’re new to SEO marketing, it can feel very overwhelming. If you’re a beginner at SEO, reading about it can feel overwhelming. But I’m here to break it down for you. What Is SEO?