The New Rules of Engagement with Social Media Influencers

Modern Marketing

Simply sending out the same e-mail blast to 100 or so influencers in the hopes that a large group of them will respond positively is a mistake. And if people are blogging about your products, they should insert a disclosure at the end of the post if they have been compensated for the product review. If your company or brand is trying to build relationships online with social media influencers , there are several things to keep in mind.

Rules 214

The Marketer’s Guide to Getting Leads Through Sales Automation

Marketing Insider Group

Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. We’re not just talking about inserting [Recipient Name] in the subject line and a few times into a vanilla one-size-fits-all sales email.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

Dynamic content will automatically insert relevant content within your emails based on trigger rules and segmentation that you set up. Whenever you are tempted to use “batch and blast” emails, stop! Set up trigger rules for automatic insertion of dynamic content. To keep things simple, I recommend starting with no more than 2-4 dynamic content insertions. Email marketing has been a staple of industrial marketing for a long time.

The Insights You Should Be Following in the 2017 B2B Market

Navigate the Channel

For instance, if you are not using dynamic content insertion as a daily technique in your email blasts, you have some catching up to do. You do not have to wait on the new year to give an assessment of your marketing and business strategies. Technology and business trends are moving faster than ever, so whenever you have a chance to stop and revise, you should do so. Here are a few new insights that you may want to consider incorporating into your strategies for the rest of 2017.

Blasts 109

Martech stack utilization is a misguided metric (when it’s disconnected from value)

chiefmartech

Marketers would buy these sophisticated tools, but then just keep pumping out the same old batch-and-blast emails to their entire list. Insert “DAM tools” joke here.). Back in the early days of martech, there was an apocryphal statistic that most marketers only used about 15% of the capabilities of their marketing automation systems. (I I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.)

6 Email Marketing Tips for the B2B Marketer

Marketo

Email blasts are dead. To cater specifically to needs instead of casting a wide net with an email blast, leads must be segmented into relevant groupings. Dynamic content can populate specific sections of an email based on when it’s opened, allowing for use of countdown timers, or inserting current blog or social media posts. Content and social media marketing are excellent means of nurturing leads through the sales funnel, but they have their limitations.

Email 105

HubSpot Ran A Co-marketing Campaign: Here's What We Learned

Hubspot

Now, imagine if the Hotjar lesson was inserted into a Social Media Certification course — not as helpful. Personally, the Doritos Locos Taco is pretty up there (As is the Mountain Dew Baja Blast drink — also a permanent addition to the menu).

How to Create Content Unicorns and Ignore the Donkeys

Act-On

They think that, ‘Oh well, this campaign didn’t do well on an email blast, but let’s do another email blast.’ We basically took the same play, but generated content for every … insert big brand IPO. Are you producing content unicorns and, if you are, are you leveraging that content to make unicorn babies? Larry Kim doubts you’re doing either, but is willing to tell you how you can.

Ultimate List of 22 Account-Based Marketing Tactics

bizible

Insert dynamic fields into your website that change to the name of the account, or to the person’s name, when the prospect revisits your website. These messages aren’t blasted social posts or sidebar display advertisements. How do you do account-based marketing? Here’s a list of 22 tactics account-based marketers can use to reach and engage their target companies, expand the funnel, and create advocates for their product or service offering.

5 Email Marketing Personalization Tips to Implement Now

Circle Studio

With the volume of email that your audience receives, traditional batch-and-blast tactics will likely get your emails, ignored, deleted and/or reported as spam. Most email marketing platforms (ESP) have a feature for personalization that enables you to dynamically pull in information from contact fields in your lists and insert them into each email on an individual level. As opposed to the blast approach, email marketing personalization is about one-to-one communication.

Crack the Social Code: Turn Members Into Contributors

Higher Logic

This makes sense – if you send out email blasts every day to thousands of people, it’s likely they’ll ignore them. Existing discussions: Look at the most popular content and insert calls to action. Ever wonder how to get inside your members’ heads and motivate them to participate? Richard Millington can help, an expert with over 12 years of experience in community building. How does he do it?

How to Leverage Customer Reviews To Increase Leads

Referral Rock

Lindemann also says they send out emails in batches of 100 instead of a mass email blast to avoid suspicious spikes in reviews. Then, anticipate their concerns and insert honest reviews from people just like them to overpower their fears and shift their decision. Guest Post Jonas Sickler writes about online reputation management, SEO and marketing. His advice has been featured in hundreds of publications, including Marketo, Chief Marketer, CNBC, U.S. News and Business News Daily.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

The old days of batch and blast email marketing and one-size-fits-all content are over but that does not mean outbound marketing is dead. Dynamic content will automatically insert relevant content within your emails based on trigger rules and segmentation that you set up (See my post, Boost Email Relevancy With Dynamic Content ). Inbound marketing with content has been getting all the attention lately.

Diving into Digital Transformation

Kaon

Morgan Pearson, Senior Manager of Marketing Operations at Thermo Fisher Scientific, demonstrated how this application enables Thermo Fisher Scientific sales reps to digitally lay out the customer’s lab, to precise scale, in customer meetings with all of their current furniture and instruments (including windows, doors, desks and accessories) and then insert Thermo Fisher Scientific products to see how they will fit and function in their actual laboratory space.

The Definitive Guide to Holiday Conversations About Your Job

Marketo

We don’t want Aunt Martha to think you’re just doodling—or worse, only sending email blasts— for a living, so we’re here to help you translate the nuts and bolts of your killer job into language that she can understand, and more importantly, appreciate. We want to make sure we’re getting our {INSERT YOUR PRODUCT HERE} to the people who need it most and making sure they see how it can bring value to their lives.”. It happens every year.

What Aspects of Marketing Aren’t Changing?

Fathom

Still, consider billboards and pop-up advertisements, mailbox flyers and batch & blast emails, keyword stuffing and link farms. Is it easier than ever to insert your brand in front of the faces of your audience, no matter where they are around the globe or what they’re doing? These days, it seems that everything is changing. It’s true that marketing, too, has seen massive transformations as well as the rise and fall of many trends and technologies.

How to Get the Most Out of Triggered Emails

Sharpspring

Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. Triggered emails can be constructed so that, if condition A is true, then content A is inserted into the message; if A is not true, but B is true, then content B is used, and so on down the line. There are many ways to drive business goals using email marketing.

How to Get the Most Out of Triggered Emails

Sharpspring

Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. Triggered emails can be constructed so that, if condition A is true, then content A is inserted into the message; if A is not true, but B is true, then content B is used, and so on down the line. There are many ways to drive business goals using email marketing.

The Step by Step Process for B2B Content Syndication

Directive Agency

But, somewhere along the line, “content promotion” as a strategy was replaced by Twitter blasts and one-off paid social promos. If you want to create a set audience for your social profiles that you can blast with a new blog post once a month, go ahead. There are plenty of leads left untouched from a one-off Twitter blast. ” Consistent Branded Email Blasts. Others aim for regular email blasts to give their subscribers a sense of consistency.

Why Twitter #Hashtags Are Worthless [Infographic]

Cody Ward

Spammers have also discovered Twitter as a tool to blast out their messages, often interrupting real information with plugs for their unrelated causes. But the problem occurs when spammers target hashtags in an attempt insert themselves. Twitter is a fantastic tool for disseminating information to an audience in real-time. It’s absolutely no surprise that companies, celebrities, and authority figures more and more respond to the public using this medium.

10 of the Best Public Relations Examples to Inspire Your Next Campaign

Hubspot

Together, they blasted through affordable accommodation stereotypes by spotlighting the lesser known luxuries of hostels like having access to the same facilities as more expensive accommodations, but at a cheaper price, and being able to connect with other fellow travelers. So in typical Old Spice fashion, they gently ribbed other fragrance brands by inserting a paper blazer doused in their new cologne, Captain, in their print ad in GQ magazine.

6 Benefits of Marketing Automation

GreenRope

If you’re currently blasting your entire mailing list with the same messages, you’re doing one of two things wrong; you’re either sending messages that are too generic for anyone to relate to, or you're sending detailed messages that don’t really apply to everyone. You can create dynamic rules that can use a contacts location to insert information for their local sales rep in the email, or insert values that describe the specific attributes of their car.

Hey, Salespeople — Welcome to Meme Selling 101!

Marketo

Meme selling is the rip cord of sales strategies; when all other options have been exhausted, one of the tools at your disposal is to insert a funny meme or image and click send. In fact there is evidence to prove that inserting humor can lead to a larger commission check. Use this strategy sparingly: There was a vendor selling into my organization a few months back, and the sales rep sent at least two meme email blasts per week to everyone who was trialing their product.

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email marketing and the metrics that come with the platform are meant for “batch and blast” communications. Sure, you can personalize the emails by inserting their name, but that ’s about it. Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. What it does, it does…fine. It’s limited, though. Let me explain.

Monthly Newsletter Challenges: How to launch a Newsletter That Drives Engagement

Marketing 261

You can’t just blast out the same newsletter to every subscriber on your list and hope for the best. By inserting the newsletter schedule into your content calendar , you’ll get a big picture view of how your content marketing and email marketing can work synergistically. “We need a monthly newsletter!”

The Seven Needs of a Content-Centric Marketing Organization

Content Standard

Dear Insert First Name. Unsurprisingly, content isn’t immune to that shift, but a personalized content experience looks very different from inserting a first name token into an email blast. Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. These days, our rebel with a cause is wearing fancy suits and golfing with the CMO. Well, maybe not quite.

10 Public Relations Tactics That Will Make You a Startup Rockstar

B2B PR Sense

Don’t take the easy route of blasting emails to every journalist whose contact information you can fine. Hi [Insert name of journalist/blogger], A major survey released today captures sentiments and investment behavior of a wide swath of affluent investors and financial advisers – with a significant paradox. Startups face an interesting dilemma when it comes to public relations tactics. They need attention in order to grow their audience and increase brand awareness.

4 Ways to Get Started with Personalization

GreenRope

For some, simply inserting a first name is enough personalization, while for others, sending custom content, upsells, and offers generate the best engagement. If you have a strong San Diego user-base, send a dedicated blast to all of your SD contacts with relatable and valuable content.). 4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions.

4 Ways to Get Started with Personalization

GreenRope

For some, simply inserting a first name is enough personalization, while for others, sending custom content, upsells, and offers generate the best engagement. If you have a strong San Diego user-base, send a dedicated blast to all of your SD contacts with relatable and valuable content.). 4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions.

4 Ways to Get Started with Personalization

GreenRope

For some, simply inserting a first name is enough personalization, while for others, sending custom content, upsells, and offers generate the best engagement. If you have a strong San Diego user-base, send a dedicated blast to all of your SD contacts with relatable and valuable content.). 4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions.

4 Ways to Get Started with Personalization

GreenRope

For some, simply inserting a first name is enough personalization, while for others, sending custom content, upsells, and offers generate the best engagement. If you have a strong San Diego user-base, send a dedicated blast to all of your SD contacts with relatable and valuable content.). 4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions.

4 Ways to Get Started with Personalization

GreenRope

For some, simply inserting a first name is enough personalization, while for others, sending custom content, upsells, and offers generate the best engagement. If you have a strong San Diego user-base, send a dedicated blast to all of your SD contacts with relatable and valuable content.). 4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions.

4 Ways to Get Started with Personalization

GreenRope

For some, simply inserting a first name is enough personalization, while for others, sending custom content, upsells, and offers generate the best engagement. If you have a strong San Diego user-base, send a dedicated blast to all of your SD contacts with relatable and valuable content.). 4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions.

4 Ways to Get Started with Personalization

GreenRope

For some, simply inserting a first name is enough personalization, while for others, sending custom content, upsells, and offers generate the best engagement. If you have a strong San Diego user-base, send a dedicated blast to all of your SD contacts with relatable and valuable content.). 4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions.

4 Ways to Get Started with Personalization

GreenRope

For some, simply inserting a first name is enough personalization, while for others, sending custom content, upsells, and offers generate the best engagement. If you have a strong San Diego user-base, send a dedicated blast to all of your SD contacts with relatable and valuable content.). 4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions.

4 Ways to Get Started with Personalization

GreenRope

For some, simply inserting a first name is enough personalization, while for others, sending custom content, upsells, and offers generate the best engagement. If you have a strong San Diego user-base, send a dedicated blast to all of your SD contacts with relatable and valuable content.). 4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions.

4 Ways to Get Started with Personalization

GreenRope

For some, simply inserting a first name is enough personalization, while for others, sending custom content, upsells, and offers generate the best engagement. If you have a strong San Diego user-base, send a dedicated blast to all of your SD contacts with relatable and valuable content.). 4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions.