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Optimize your Email Deliverability: Technology

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. What are the new Gmail email deliverability rules? Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. Is there any way to ensure your emails always land in the inbox?

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Make It to the Inbox With Litmus Spam Testing

Litmus

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. Best of all, it provides actionable advice for how you can fix them, before you hit send. What factors affect email deliverability? List-Unsubscribe.

CAN-SPAM 108
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How To Improve Email Deliverability

DealSignal

How Can Marketing and Sales Teams Improve Email Deliverability? This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used. What is DMARC?

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. You are also required to own the sender domain that your emails come from and include an Opt-out (Oo) for subscribers who want to stop receiving your emails.

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Email marketing strategy: A marketer’s guide

Martech

One thing to consider if you are having severe deliverability challenges is a double opt-in email. Trust Landing on safelists is one of the best ways to ensure your messages are getting to your subscriber’s inbox. For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet.

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How to Audit your Email Campaigns for Better Results

Webbiquity

Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. Security: Determine whether your company follows all necessary practices to ensure safe information transmission. Many of the basic elements of solid email marketing practices (e.g., How to Audit Your Email Campaigns.