Deliverability Domain Open Rate Phishing 
SendX
FEBRUARY 6, 2024
Phishing and fraudulent emails are on the rise and continue to be a serious obstacle for both businesses and consumers. This problem affects email deliverability and open rate. Without email authentication (DMARC), your domain may be used for sending emails to your clients, partners, affiliates or partners.
Heinz Marketing
APRIL 27, 2023
By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.
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DealSignal
JULY 5, 2022
How Can Marketing and Sales Teams Improve Email Deliverability? This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used. What is DMARC?
Martech
FEBRUARY 4, 2022
The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. You are also required to own the sender domain that your emails come from and include an Opt-out (Oo) for subscribers who want to stop receiving your emails.
Martech
OCTOBER 30, 2023
One thing to consider if you are having severe deliverability challenges is a double opt-in email. For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name.
eDataSource
JULY 30, 2019
If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! This week, we’ll cover A through D.
Webbiquity
SEPTEMBER 27, 2019
But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. Domain Name Service (DNS). Deliverability.
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