Deliverability Domain Opt-in Phishing 
Litmus
NOVEMBER 27, 2023
With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. What are the new Gmail email deliverability rules? One-click unsubscribes allow users to opt out of an email list easily. Is there any way to ensure your emails always land in the inbox?
Martech
FEBRUARY 4, 2022
The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. This happens when your subscribers Opt-in (In) through a sign-up form. The first thing that your email system should trigger is a Double opt-in (In2) email.
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Martech
OCTOBER 30, 2023
This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand.
Vision6
SEPTEMBER 13, 2023
In this article we’re going to unravel the mysteries behind what triggers spam filters, and how you can optimise your email for maximum deliverability. 1) No unsubscribe button According to the Spam Act 2003, you must provide an easy way for subscribers to opt-out of your email communications.
eDataSource
JULY 30, 2019
If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! This week, we’ll cover A through D.
ConvertKit
DECEMBER 20, 2021
Unfortunately, an email list and an ESP mean you’re a prime target for spammers seeking lists, data, and, above all else, subscribers who trust your domain. In this episode, Alyssa and Melissa discuss the top three steps for stopping spam, hacks, and phishing. 15:06] – Use double opt-in and reCAPTCHA to prevent list bombing. [25:57]
Martech
MARCH 6, 2024
Authenticating emails through DNS settings is a must to prevent phishing and impersonation. Gone are the days of complex opt-outs. Play smart by diversifying the volume across different SDRs’ mailboxes and domains. It allows only approved IP addresses to send emails from your domain, keeping spoofers at bay.
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