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What Should Be First on Your Company’s AI Agenda?

Salesforce Marketing Cloud

he was met with so many barriers, including computing limitations and cost. But, with better access and more choices, AI implementation has become less an abstract vision for the future, and more akin to a New Year’s resolution — you know you should do it, if only you could get started. When Turing first asked, “Can machines think?”

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Why brands must bridge the knowledge gap in AI adoption

Martech

Let’s examine how rushing into an AI-driven future without fully understanding it can impact businesses, employees and customers. The same Savanta study revealed that nearly two-thirds of respondents (61%) say they have had a failed implementation of AI-based tools. Many are also being asked to do more with less.

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AI-Powered Personalization in Marketing: Enhancing Customer Experiences

Navigate the Channel

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

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Unlock the power of generative AI for your small business

SmartBrief - Marketing

Breakthroughs in generative AI solutions can inspire creativity, increase productivity, provide exceptional customer service, and improve overall efficiency. From content creation and marketing to product design and development, generative AI has the potential to transform businesses of all sizes. Is it to improve customer service?

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Data Sovereignty: Building Customer Trust in the Digital Age

Vision6

This helps empower individuals and organisations to have trust in our evolving business landscape and retain a sense of control over their data. Businesses can build trust with customers and partners when they demonstrate a concern for ethical and responsible data protection best practices.

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Entire Businesses Can Be Run by AI Without Human Intervention: Why We Need to Talk About This (+ Convert’s Stance)

Convert

This is practically unavoidable since the potential market AI can capture is almost the entire breadth of humanity. So, instead of adding to the noise—blindly advocating for AI or vehemently campaigning against it—we, at Convert, want to foster a conversation around AI and its ethical use in business. And we invite you to do the same.

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How Business Leaders Can Move Forward With Certainty Despite an Unknown Future

Salesforce Marketing Cloud

Aggressive decarbonization is very likely to become table stakes in every market, and the time to capture first-mover advantage is now. That means investing in both digital and science-based innovation, as well as implementing new systems that track outcomes against environmental and ethical commitments. Elevate experience.