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How to Recession-Proof Your Content Marketing

Contently

Then you can apply what you’ve learned to other web pages, email campaigns, ebooks, and more. HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content).

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Marketing Strategies Must Evolve With the Times in 2024

Litmus

Data privacy Despite the rise of social media and other digital platforms, email marketing remains one of the most popular and effective marketing channels, and no wonder—over 4 billion people use email every day. According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year.

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AI-Powered Personalization in Marketing: Enhancing Customer Experiences

Navigate the Channel

It encompasses a wide range of marketing activities, from personalized product recommendations on eCommerce websites to targeted email campaigns and customized content recommendations on social media platforms. This lack of transparency can be a barrier to adoption.

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Gated vs. Ungated Content: How to Choose the Right Content Type

SmartBug Media

When you gate something on your website or landing page, you are literally adding a barrier to entry for a visitor to access that piece of content. What questions you ask and how many of them you ask can either raise or lower that barrier. Pro tip : Use progressive fields on forms in HubSpot. Ungated, That Is the Question.

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19 Ways to Effectively Increase Your Conversion Rate

Hubspot

As a marketer, it's important to remove any type of barrier to conversion. For example, with HubSpot CRO planner , you'll find instructions on how to conduct a site audit, identify areas to improve your conversion funnel, understand users on your site, and go through the process of A/B testing and experimentation. Use a CRO planner.

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20 Examples of Best Email Marketing Campaigns

SendX

And whether you are just starting your marketing journey or are a pro-marketer, we also need to keep ourselves updated with what kind of campaigns are working these days so we can take some of the best practices from them for our campaigns. But it's hard to find emails when you are looking for them!

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Why Consumers Subscribe and Unsubscribe from Email [New Data]

Hubspot

Think email marketing is dead? Email marketing is actually thriving. In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year. Our researchers also discovered that brands make an average of $42 for every dollar spent on email advertising.