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5 Common Demand Generation Plan Problems to Avoid

Only B2B

Creating a successful demand generation plan is not easy. The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources. When you avoid these common problems you can run a fool-proof demand generation campaign.

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SpotMe partners with Wordly AI to add live translations to events

SpotMe Blog

LAUSANNE, Switzerland, May 9, 2023 — SpotMe, the enterprise event platform that audiences love, is pleased to announce a new partnership with Wordly AI, a leading AI-powered live translation and captioning tool for any event format and the largest AI translation solution for meetings. “We

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5 Common Demand Generation Plan Problems to Avoid

Only B2B

Creating a demand generation plan which is successful is not easy. The top B2B marketing players are cutting down the complexities of demand generation strategies that covers different marketing targets, channels and lead sources. When you avoid these common problems you can run a fool-proof demand generation campaign.

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7 reasons to use live event captioning + 4 things to look for in closed captioning software

SpotMe Blog

Most event organizers and marketing leads think of live event captioning as a “nice-to-have” feature. But it’s a must-have tool for every event. Live-streamed events are becoming more and more popular. As a result, the need for closed captioning for live events is growing. What is live event captioning?

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

The management team expects marketing to lower customer acquisition costs. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing.

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How Amplience Achieved A 6.5X Higher Conversion Rate From Activity To First Meeting

ABM in Action

The Challenge: Since most of the SaaS-based software firm’s deals are executed in collaboration with a partner, its extensive partner network is integral to building the business. This was an important barrier to overcome, as a lack of visibility into pre-qualification interactions made it challenging to move the opportunity along the funnel.

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Top Lead Generation Statistics for 2018

Zoominfo

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).