23 Types of Lead Gen Content to Put Behind Your Landing Pages

Hubspot

Fresh new content types could do wonders for expanding your reach and attracting more (and better) leads. To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. Here''s an excerpt from our downloadable checklist on B2B lead generation on Facebook as an example: 3) Contests. Business blogging not only drives more traffic to your website, it also can become a major source for lead generation down the road.

How To Use Social Media To Convert More B2B Leads With Daniel Kushner

Act-On

On a recent Rethink Podcast, he discusses how to use social media to convert more B2B leads. They discuss how B2B marketers are using social media to convert more leads, what marketers are doing right and wrong on social media, the differences between B2C and B2B social media marketing, and how to encourage your organization’s team members to becoming your social advocates. And the question was: ‘How many leads?’ It’s all about the number of leads.

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5 Reasons You Need a Partner for Your B2B Content Marketing Program

KoMarketing Associates

If there isn’t anyone up to the task (or has the bandwidth) to do it within your company, and you don’t want to spend the time onboarding a new employee, consider working with a writer or marketing agency that has experience in your industry. Many consultants often craft an overall strategy with their clients before getting started on initiatives, including the types of content, promotion, lead generation tie-in, and more.

Effort Vs. Results: How Does Your Social Media ROI Stack Up?

SWZD

As you develop your marketing plan, consider what you hope to gain from implementing a social media aspect and how much money and bandwidth you have for tracking and evaluating it. As a B2B marketer, you’re not looking to raise brand awareness as much as generate leads. Even when companies invest more in brand awareness, and include social media in these efforts, the higher brand profile is ultimately expected to produce more quality leads and more closed deals.

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The Finance Marketer's Guide to Inbound Marketing [Free Ebook]

Hubspot

With some of creativity, company support, and the bandwidth and permissions to be a little bit gutsy, you can make some serious advances -- and the challenge should be embraced as a priority. One company increased its lead flow by 80%, driven primarily by its blog. How downloadable content can supercharge your lead flow. One company is achieving consistent lead nurture email open rates of around 75%. How CTAs can bring your lead gen to the next level.

15 Free Professionally-Designed Landing Page Templates

Hubspot

When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy. While landing pages can play a vital role in lead generation, they don’t have to be complicated. This layout may be useful for those seeking leads for an educational event, course, or a similar service. This template may be helpful to a company or individual that hasn’t yet launched a website or product but still wants to gain early leads in the meantime.

How to Create a Facebook Business Page That Doesn't Suck

Hubspot

But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming. Whether it''s to a blog post, a piece of lead-gen content, or just an "about us" page , links are opportunities for interested folks to get to know your company. 12) Promote lead-gen and non-lead-gen content. Use Facebook Insights to check out some cool data that''ll help shape your non-lead-gen content.

MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies "Think Like The CFO"

Smashmouth Marketing

I have a hard enough time getting budget and bandwidth for the things I know are going to drive business, I am not sure that I want to hinge my program on the channel today. As it pertains to b2b demand gen, the ultimate goal is putting a prospect in the hands of a sales rep. Qualified Lead Gen? Tags: lead nurturing thought leader interviews marketingsherpa b2b events curry b2b marketing sales b2b sales

Why Your Content Plan Must Include Interactive Content

Marketo

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix. According to Demand Gen Report’s 2015 Content Preferences survey, 91% of buyers prefer content that is visual and has an element of interactivity. More, higher quality leads equal more revenue.

Mental Models: The Ultimate Guide

Hubspot

Being more skeptical will lead you to probe more deeply for objections -- which, in turn, will help you defuse the buyer's price anxiety before it's too late. If a marketing qualified lead (MQL) goes dark at a critical point in the acquisition process, you're probably going to assume they were "kicking tires" or decided the information they had wasn't good enough to continue the conversation. 20% of your traffic yields 80% of your leads.

How to Create Video Landing Pages That Convert

Vidyard

Trying to generate a lead, drive a sale, or get a new user? Is it a B2B page aiming to capture contact info for a new lead? Promo Videos : If you’re creating a lead capture page focused on a content-based offer, a promo video would work beautifully.

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io. We were a very lean, remote digital marketing team, and therefore lacked the bandwidth to allocate resources to link building. This was pure lead gen gold for us.

25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

If you don’t have the bandwidth to produce more content in-house, you could always consider hiring a team of freelance writers to support these efforts. Because interactive content , a highly engaging form of content, is helping teams gather more audience insight and transform leads into customers. 29% of leading marketers systematically reuse and repurpose content. Long-form blog posts generate 9x more leads than short-form blog posts.

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PowerViews with Trip Kucera: Best Practices & Surprising Trends

Pointclear

Social Media is Becoming a Lead Gen Vehicle. While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. He adds what’s holding companies back is the skills gap: only a subset of adopters are using more of the advanced capabilities like lead scoring and lead nurturing.

SEO for Alternative Content Types, Part 5: Questions and Answers

Marketing Action

And then that infographic can have additional text around it to explain it or go into a little more detail, as well as a call to action if you wanted to use it as a lead gen page. But if you’re at home and you just happen to be dabbling with your phone, you’re on your own Wi-Fi, so you don’t have a bandwidth issue.

[Webinar] How data and content syndication deliver ROI

NetLine

Earlier this month, we joined Demand Gen Report for the Buyer Insights & Intelligence Series which focused on the tools, strategies, and best practices for engaging and converting prospects. Featuring our own SVP of Audience and Product, David Fortino, and Valerie Riley, Director of Marketing for ITProTV , we dove into the data and real-world application of content syndication for lead generation. Missed the webinar?

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MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies - "Think Like the CFO"

Green Lead's B2B

I have a hard enough time getting budget and bandwidth for the things I know are going to drive business, I am not sure that I want to hinge my program on the channel today. Mike: So, for a takeaway as it pertains to b2b demand gen, the ultimate goal is putting a prospect in the hands of a sales rep. Qualified Lead Gen?

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. Customer-centricity is essential to lead management maturity.

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? You already have tons of great content living in your various slide decks, and you don't have a lot of time to create new lead gen content. That way we can, you know, drive traffic to our website and generate leads. 1) Generate leads.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. There are more Gen Y’ers than Baby Boomers, and 96% of them have joined a social network. In terms of bandwidth use, YouTube takes the single biggest share at 10%, followed by Facebook at 4.5%

When & Where Should B2B Companies Outsource Marketing?

The Point

The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice , a leading online provider of information resources to help IT professionals make informed buying decisions. In my experience, it’s the rare client – at least in the B2B space – for whom content syndication shouldn’t be a foundational part of their demand gen mix. TA) There are so many different varieties of lead generation providers on the market.