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Making the Most of Modern-Day B2B Marketing Automation

PureB2B

Most marketing campaigns are dependent on the ability to contact a large group of prospects at scale, meaning the bandwidth for manual outreach is very small. According to Invespcro , 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions.

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7 Ways to Generate More Quality B2B Leads

PureB2B

If you’re struggling with B2B lead generation, you’re not alone. Most marketers can sympathize; 61% consider generating leads to be their biggest challenge. So, what can marketers do to generate some additional fodder for a pipeline that’s constantly hungry for leads? A/B test key campaigns.

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5 Reasons You Need a Partner for Your B2B Content Marketing Program

KoMarketing Associates

If there isn’t anyone up to the task (or has the bandwidth) to do it within your company, and you don’t want to spend the time onboarding a new employee, consider working with a writer or marketing agency that has experience in your industry. This is the number one reason why working with an external partner is a good idea for companies.

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Effort Vs. Results: How Does Your Social Media ROI Stack Up?

SWZD

As you develop your marketing plan, consider what you hope to gain from implementing a social media aspect and how much money and bandwidth you have for tracking and evaluating it. As a B2B marketer, you’re not looking to raise brand awareness as much as generate leads. And there are varying ways to measure that success.

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7 Ways to Optimize Your Lead Management Process

Scoop.it

To put it another way, your lead management process consists of several parts, each of which is crucial to the trajectory of your business. You can conceptualize lead management like a game of Jenga. Why is a Lead Management Process Important? Your sales and marketing team only has so much time and bandwidth in the day.

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15 Free Professionally-Designed Landing Page Templates

Hubspot

While landing pages can play a vital role in lead generation, they don’t have to be complicated. Lead-Gen Landing Page. This template is focused on book-specific lead generation. In fact, you should aim for a page that’s concise and inviting, rather than complex and overwhelming. Available on Wix.

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Best BigCommerce Alternatives to Build Your Online Store

Optinmonster

That’s because it ensures optimum web performance without relying on your site’s bandwidth. But regardless of which platform you choose to build your eCommerce shop, you’ll run into another problem: you need a tool that brings more traffic, grows your email list, and generates more conversions.