DivvyHQ

JULY 10, 2019

Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website. Here are five features every content marketing management software should have.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

SmartBug Media

AUGUST 4, 2020

Instead, start with a select few—those that make the most sense for your business and are likely to be trafficked by your buyer personas—and scale your efforts over time. For example, there’s MarTech Health Directory for healthcare software, ClickZ for marketing services, and OpenTable for restaurants. But not so fast.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Marketing Insider Group

JULY 27, 2015

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing. Personas fail: 1. Why is this the case?

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics B2B Sales 100

SmartBug Media

JANUARY 7, 2021

As we kick off our marketing plans for the new year, entering what to me feels a bit like an unknown abyss, it’s hard to make any sort of predictions. 2020 threw us (by us , I mean “the collective marketing leaders of the world,” us ) a freaking curveball that we’re all still feeling a bit crippled by.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing & Strategy Marketing Strategy Planning 98

Cintell

FEBRUARY 25, 2015

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing. Personas fail: 1. Why is this the case?

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Hubspot

SEPTEMBER 30, 2020

And, although some marketers once believed that " webinars were dead ,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. But webinars aren't always easy to plan and execute. In 2020, brands are leveraging virtual events more than ever. Data Source.

Webinar Metrics 101

Webinar Metrics Class Bandwidth Work Management 101

DiscoverOrg

OCTOBER 26, 2017

With the right information in-hand, savvy sales pros and marketers might have seen it coming. The story can be found in our Buying Scoops and Triggers: These are planned projects, personnel movement, and events and insider info uncovered by our team of 250 researchers. Download the Full Buyer Persona Study.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

Launch Marketing

MARCH 25, 2020

As the coronavirus pandemic has completely upended business as usual, many companies have struggled in adjusting the marketing plans and activities they had in play to remain engaged with their prospects and customers in the right ways. Don’t lose your marketing momentum.

Planning 54

Planning Terms and Conditions Paid Search Agency Bandwidth 54

Hubspot

AUGUST 11, 2020

If you're like almost half of marketers , your answer probably includes ad placement and targeting. If I were in the market for a social media scheduler and browsed websites like Loomly and Sprout Social before turning to Google, the search engine's behavioral targeting features would show me ads for the sites I visited first.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

Hinge Marketing

MAY 23, 2019

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals. Reaching the right buyers (especially C-suite) is getting harder and harder.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Hubspot

OCTOBER 23, 2017

If your company has buyer personas, reference them when qualifying a prospect. Does the buyer match the demographics of a given persona? Does the account fit your company’s buyer persona? Timeline: When is the prospect planning to buy? Do you sell to their industry? What’s the company size?

Sales Qualified Leads 101

Sales Qualified Leads Buyer Personas Urgency Marketing High Quality Lead 101

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. We all need help on occasion to make our content marketing plans achievable.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

SmartBug Media

APRIL 30, 2020

Your customer service team may own the process of getting reviews of your SaaS solution, but it’s important for your sales and marketing teams to be involved in this initiative as well. Because ultimately, the sales and marketing teams need those reviews as social proof that your company is the solution provider that your prospects need.

Lead Generation 97

Lead Generation Work Management Paid Search Agency Marketing Management 97

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. Before You Spend: Campaign Planning.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Leadspace

JANUARY 22, 2018

Lead scoring is one way that marketers know when to pass off leads to sales, when they go from marketing to sales qualified. Using a CRM platform or various marketing technologies to leverage your knowledge of your customer base and revenue potentials helps you to really personalize experiences. Products for a B2B audience (e.g.

Lead Ranking 126

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 126

Metadata

JULY 21, 2022

Account-based marketing may (or may not) be what your company needs — here’s why. If you’re a B2B marketer, you’ve probably heard of account-based marketing. But as more marketers try to use this as some sort of silver bullet, one thing quickly becomes clear: Not everyone needs to do account-based marketing.

Account Based Marketing 72

Account Based Marketing Ideal Customer Profiles Work Management Top of Funnel 72

Launch Marketing

MARCH 27, 2019

A typical marketing mix for any business consists of core elements that fall into either inbound or outbound marketing categories. So, what exactly is “inbound” versus “outbound” marketing? So, what exactly is “inbound” versus “outbound” marketing? Generate Awareness with Outbound Marketing. Email Marketing.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. It is different from content marketing, which is the execution of your strategy. Buyer personas are a valuable tool for defining your target audience prior to launching your content strategy.

Top of Funnel 286

Top of Funnel Examples Marketing & Strategy Paid Search Agency 286

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Below are some examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Launch Marketing

JULY 27, 2022

Creating and delivering content consistently can seem like a daunting task, especially when resources and team bandwidth is thin. Because content marketing is a crucial component of B2B marketing, it is important to focus on crafting content that attracts and engages audiences.

Practices 118

Practices Buyer Personas Best Practices Content 118

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan? Now, back to that plan.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

ClearVoice

SEPTEMBER 25, 2023

Content marketing isn’t for the faint of heart. In fact, according to recent data, only 29% of B2B marketers say their organization is very successful with content marketing. Essential Skill Areas for Content Marketing Not all content marketing skills are created equal.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Adobe Experience Cloud Blog

OCTOBER 3, 2016

Author: Joel York You might have heard about the rule that marketing managers should spend about 95% of their time thinking about marketing and 5% of their time thinking about management. However, marketing doesn’t live in isolation. However, marketing doesn’t live in isolation. Prepare for a Flood of Work.

Planning 134

Planning Work Management B2B Marketing Tips 134

Leadspace

SEPTEMBER 14, 2019

Whereas outbound marketing focuses on cold calling and making outbound interactions to bring in potential customers, inbound marketing is quite the opposite. It’s a much less intrusive form of marketing and is increasingly popular and successful. Create SMART inbound marketing goals. How do you plan on achieving it?

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

SmartBug Media

NOVEMBER 26, 2019

When looking to expand marketing plans, a common consideration centers on whether to outsource resources or hire internally. When you work with an agency that comes with a team of highly talented writers, they can easily adopt the company voice to connect with the different buyer personas effectively.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Content Marketing Planning 101

ClearVoice

DECEMBER 18, 2023

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. Buyer Personas.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

ClearVoice

DECEMBER 18, 2023

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. Buyer Personas.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

ClearVoice

APRIL 2, 2020

As you scale your content production, hiring freelancers to inform and execute the tasks your team doesn’t have the bandwidth for means you’re able to reach more goals, generate better-qualified leads and close those lingering sales. Bringing on extra help makes sense at this point in your business growth. What are generalists?

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Single Grain

MAY 24, 2021

Marketing school podcast. Marketing scoop podcast. Here is an example of the First Page Podcast Carousel that comes up when you're looking for the Marketing School podcast : 2) Position Zero Podcast Carousel. Best podcasts for the stock market. Best online marketing podcasts. Authority hacker podcast.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. Because they can be fairly time-consuming, you need to be thoughtful as you plan and execute your webinars. Because they can be fairly time-consuming, you need to be thoughtful as you plan and execute your webinars.

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131

Single Grain

MAY 30, 2023

If there’s one definitive theme word representing the climate of marketing so far this year, it’s artificial intelligence. If you don’t have the bandwidth or the knowledge yourself, the best thing to do is hire an AI marketing agency to do the hard work for you. Work With Us What Is an AI Marketing Agency?

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Paid Search Agency Advertising Agencies 52

Golden Spiral

DECEMBER 3, 2021

Purposes for Social Media in HealthTech Marketing. The Pros and Cons of the Major Social Media Networks for HealthTech Marketing. The buying table has grown larger and younger in the last few years directing HealthTech companies to take a multipronged approach to marketing. Purposes for Social Media in HealthTech Marketing.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Kapost

JULY 27, 2016

All B2B marketers know (and love) that content marketing has become the new cool kid in town. Content Marketing Institute found that 70% of B2B enterprises are creating more content than a year ago, with 52% planning to increase spending on content. But one might ask—is content simply a marketing fad?

Lead Ranking 48

Lead Ranking Lead Scoring Content B2B Sales 48

B2B Digital Marketer

MARCH 25, 2021

MarketMuse is the industry-leading technology and methodology for content planning and evaluation via semantic relevance. 01:39 – What questions B2B digital marketers should be asking themselves today. 37:15 – What is B2B Digital Marketing? More episodes on content marketing: [link]. in language.

Process 59

Process Marketing Budget Marketing AI Effectiveness 59

Hubspot

JANUARY 30, 2013

Who do you think is better capable of writing a stellar post about email marketing for this blog: Someone on HubSpot's marketing team who manages our social media presence, or someone on our team who manages our email and lead nurturing campaigns? Think about it. And because the "How do you manage multiple contributors?"

Work Management 28

Work Management Marketing Management Blogger Guidelines 28

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. When quantity becomes the central focus, marketers encounter pitfalls like: Lack of authentic, on-topic, on-brand messaging. Click To Tweet.

Paid Content 106

Paid Content SME Product Tips 106