5 Myths of Social Media Marketing

Marketing Action

A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Myth #1: Social Media is Only for B2C Companies. Not so, says that Forrester report.

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this. Consider this case study: Email Marketing: 17.36% higher average clickthrough rate in 7 personalized subject line tests.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. One of the definitive components of the digital era for brands across B2B and B2C was the inclusion of social media as a part of their overall plan. Guest post by Cheryl Joy.

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87 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

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70 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

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Demand Generation 101: 7 Tactics For Generating High Quality Leads

Act-On

Content can include anything from blog posts, press releases, case studies, eBooks, white papers, infographics, videos, emails, and so much more. Social networks today aren’t just a B2C marketing tool. Demand generation, aka “demand gen,” isn’t just about leads.

5 B2B Social Media Success Stories

Modern B2B Marketing

While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Clearly it’s not just B2C companies that can succeed on the social web. case studies and demos). Forrester Research.

How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

Companies like Buzzfeed have seen success with this platform, as seen in the case study below. Facebook may seem almost strictly for B2C marketers, but the reality is B2B buyers are just as prevalent. Related reading: Case Study: CEB's 54% Increase in LinkedIn Click-Throughs.

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold. According to Forrester’s Mr. Santucci, the Frugalnomics focus has significant and fundamental strategy implications.

ROI 4

70 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

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Brand new MarTech agenda launched with 70+ talks and 100+ speakers

chiefmartech

And while the vendor landscape is one concrete artifact of that growth, the range of expert insights and case studies to be shared on the implementation and application of this technology is another quantifiable testament to the sheer scale of the remaking of marketing underway.

Digital Marketing Glossary, Part 1

Marketing Action

Assets : Items such as white papers, eBooks, case studies, infographics, web pages, recordings, datasheets, videos, images, signs, etc. B2C marketing : Business-to-consumer marketing. B2C demographics might include factors such as gender, age, or location.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. The specifics are different in each case, but “listening&# and “trust&# are recurring themes.

What Is Customer Marketing?

Act-On

In recent years, there has been a shift in B2B marketing from looking at customer marketing as an activity to leverage customers to support lead generation activity through case studies, reference calls and so forth. I love this quote from the Forrester Research in the B2B Loyalty the B2C Way report” said Schleifer.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Are you a Search Engine Watch Member? |

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Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings. Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011).

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Visit Frank’s blog , The Sword and the Script, a blog that studies the application of marketing, PR and social media.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Case Examples and Research Microsoft’s answer to Google Docs “ Docs.com &# uses Facebook connect as it’s “active directory&# to allow members to login and connect with their real friends. Isn't a plan (or roadmap in this case) a necessity?

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity

Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. 2010 Lead Generation Marketing ROI Study (32 pages).

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Inbound Marketing Goes Global

Hubspot

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

They’ve waded through thousands of case studies and brochures and web… Read more… Doug Kessler | October 31st, 2008 | no comments Tech marketing trapped in Plato’s Cave Will we ever learn? Case studies and customer testimonials. Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it?

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Finding B2B Social Media Tools That Add Value – not Just Time

delicious b2bmarketing

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. Start with Forrester’s POST approach , and fold the tools in later. To B2B or to B2C?

Best of 2009: SEO Tips, Part 1

Webbiquity

This post combines useful information about setting up b2b SEO and SEM campaigns (such as getting the website information architecture right to start with, choosing keywords carefully with an eye toward the long tail, using PPC advertising effectively, and targeting local search) with humor—at least to those of us who live and breathe b2b marketing, and are amused by how perplexing it can be to b2c marketing agencies. Which factors are really most important in search engine rankings?

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. Revenue Journal , November 4, 2010 Two great studies surfaced this week that will really help you target bloggers more effectively and improve your landing pages.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. But does the B2B need the same platform components as B2C?) 2) Email services – Julie Katz at Forrester writes about this group.

Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog

delicious b2bmarketing

Then it occurred to me: What do all of these B2B marketers (and some B2C marketers) actually mean by marketing automation? One, without fail, there is case study after case study available pointing to the ROI of marketing automation — when implemented in parallel with change management. Interestingly enough, we did a joint study with Forrester recently, and in the interviews, ROI was the least-most-imporant issue that came up.

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Email Marketing Best Practices from MarketingProfs Virtual Event

Modern B2B Marketing

While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. . Although I didn’t include a summary of these, each presentation had a case study that accompanied it.