Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. Branding is an expense item like the rest of marketing.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content is one of the most efficient ways to promote a business. 60% of B2C marketers are committed to content marketing. Blogging Stats. Podcast Insights ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

KoMarketing Associates

MAY 2, 2017

According to author Josh Steimle , influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. It looks to be the same this year as well.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

WebMarketCentral

FEBRUARY 6, 2008

Journalists, industry analysts, and CEOs are turning to blogs to reach their audiences directly. A business blog can be written solely by the the chief executive, or managed as a group blog, where anyone in the company with unique knowledge, and a bit of writing skill, can contribute.

Emarketing 20

Emarketing Best Practices Business RSS 20

WebMarketCentral

SEPTEMBER 18, 2007

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. While many B2C and B2B marketers use at least a subset of these tools regularly, thinking about them in a unified manner can be challenging. social media.

PR 20

PR Rules Web 2.0 Wiki 20

Webbiquity

JULY 12, 2010

In b2c, contests, games, apps and coupons are popular content. Twitter is probably the closest thing to a universal social media tool for business, while Facebook is huge in b2c, and LinkedIn is indispensable on the b2b side. What: what type of information will you use to attract a social media following? Share this on LinkedIn.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

PureB2B

MAY 29, 2016

If your company has a blog that runs on WordPress, a blog article entitled ‘3 Must-Have WordPress Plugins for Lead Generation ’ will provide you with sources for apps to optimize your business blog for lead generation purposes. The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts [Podcast].

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

PureB2B

MAY 29, 2016

If your company has a blog that runs on WordPress, a blog article entitled ‘ 3 Must-Have WordPress Plugins for Lead Generation’ will provide you with sources for apps to optimize your business blog for lead generation purposes. The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts [Podcast].

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

If your company has a blog that runs on WordPress, a blog article entitled ‘ 3 Must-Have WordPress Plugins for Lead Generation’ will provide you with sources for apps to optimize your business blog for lead generation purposes. The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts [Podcast].

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C). Thanks for subscribing!

Opt-in 100

Opt-in ROI Opt-out RSS 100

Webbiquity

APRIL 27, 2021

Radio: Much as YouTube gave everyone a shot at being a movie or TV star, and blogging let everyone (at least pretend to) become a journalist, podcasting burst onto the scene in 2005, enabling anyone with a microphone and some inexpensive software become a radio broadcaster (sort of). B2B vs B2C: Different Influencer Marketing Worlds.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Marketing Insider Group

JULY 1, 2020

Content marketing isn’t just a business blog. Content goes far beyond blog posts. From well-researched white papers to podcast series listeners can’t live without, content is changing the relationship between the brand and consumer. In the B2C sector, content marketing is just as important.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Learn more about how to map content to lifecycle stages in this blog post. LinkedIn is a social network that allows people and businesses to connect with one another.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Webbiquity

DECEMBER 2, 2014

86% of B2C marketers and 91% of B2B marketers use content marketing. 17% of marketers plan to increase podcasting efforts this year. ( NewsCred ). 70% of consumers say they prefer getting to know a company via articles rather than ads. NewsCred ). 90% of organizations market with content. NewsCred ). Iconsive ). NewsCred ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Between large and small businesses? Among the Interbrands Top 100 brands (B2C), nearly all have a presence on Facebook and Twitter. 77% of B2B marketers use a blog as part of their content marketing mix, and 70% use online video. Blogs convert readers into buyers.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Between large and small businesses? Among the Interbrands Top 100 brands (B2C), nearly all have a presence on Facebook and Twitter. 77% of B2B marketers use a blog as part of their content marketing mix, and 70% use online video. Blogs convert readers into buyers.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Magisto

SEPTEMBER 23, 2019

B2C – An adjective to refer to a company that sells its services or products to the public. Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. They can be created and ran by individuals, professionals, and bigger businesses.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Hubspot

MARCH 10, 2016

5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging. For example, Google and Oracle are primarily B2B companies. This is short for web log or weblog. 71) Pinterest.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Magisto

OCTOBER 3, 2019

B2B (Business-to-business) – An adjective to refer to a company that sells its services or products to another company. B2C (Business-to-customer) – An adjective to refer to a company that sells its services or products to the public. Blogs publish content regularly.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Webbiquity

NOVEMBER 28, 2011

Is a Blog Still Important in 2011? by Edelman Digital Noting that “a blog is a focal point and acts as a base of operations for communications,” Jonny Bentwood details the benefits of business blogging as well as the growth stats: 39% of U.S. Gmail and StumbleUpon are the fastest growing methods, however.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100