Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? Website personalization: Talk about the arrival of one-to-one marketing communications.

Marketing Automation Services 87

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 87

Heinz Marketing

MAY 12, 2022

Hushly is an all-in-one software solution for B2B marketers who want to create a better user experience by removing the traditional form friction for increased lead conversions. Their in-app use case supports a Product Led Growth model which is increasingly popular in B2B marketing. Learn more by checking out their website.

Work Management 107

Work Management Marketing Management B2B Peer-to-peer 107

Sana Commerce

FEBRUARY 21, 2023

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. So clearly expectations are not being met.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools ABM 52

Metadata

SEPTEMBER 8, 2022

The acquisition expands current capabilities, adding website personalization and ABM capabilities to their Marketing Operating System. Metadata.io , the marketing operating system for B2B, has acquired Reactful , a real-time web optimization and personalization platform for B2B marketers.

Traffic 59

Traffic B2B Marketing Paid Search Agency Advertising Agencies 59

Heinz Marketing

DECEMBER 15, 2021

I would like to dive deeper into this topic and provide some information on how to leverage intent data in your B2B marketing. B2B intent data provides insight into a web user’s purchase intent; allowing you to identify if and when a prospect is actively considering or looking to purchase your (or similar) products or solutions.

Intent Data 128

Intent Data Intent Lead Ranking B2B Marketing 128

Zoominfo

MARCH 21, 2024

As B2B prospects demand increasingly personalized experiences, incorporating account-based marketing (ABM) throughout the customer acquisition funnel becomes increasingly important. Make sure that the B2B advertising channels you choose align with the preferences of your target audience.

Top of Funnel 130

Top of Funnel Account Based Marketing ABM Tactics 130

Biznology

APRIL 26, 2020

Or website personalization. The post B2B marketers, your attitude might be the key to navigating this COVID crisis appeared first on Biznology. What’s important is that you spend the time looking for what is right for you. For some, it’s online events to replace trade shows. Or maybe it is a better email.

Trade Show 138

Trade Show B2B Marketing B2B Work Management 138

Content4Demand

NOVEMBER 16, 2021

B2B Content That's Relevant at the Right Time. Today, we’ll speak with Nirosha Methananda, VP of Marketing at Influ2 , about creating B2B content that’s relevant at the right time. Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies?

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Bound360

DECEMBER 4, 2017

On the B2B Growth Podcast, Amy talks about how her team understands content performance on their website. Great chatting with you and best of luck to anybody out there who’s going down that personalization path. The post Getting Started with Website Personalization: 3 Things You Need to Know appeared first on Bound.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. So, how should B2B marketers operate in this new reality? The B2B marketing community is filled with amazing, passionate, and talented people. Stay safe!

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Terminus

DECEMBER 4, 2023

In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Shortening the Sales Cycle B2B sales cycles can be lengthy and complex. Personalization will help to expedite this process. Personalization allows you to target resources more effectively.

B2B Marketing 29

B2B Marketing Personalization Marketing Management Marketing Automation Services 29

Martech Advisor

JANUARY 2, 2020

B2B marketers have been conditioned for years to focus on vanity metrics like website traffic and search engine rankings. Your website should be your best source of sales and converting actual customers, says, Arjun Pillai, Founder & CEO , Insent.ai. You are making the website your central hub. And what is the result?

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

Metadata

AUGUST 6, 2023

Here’s a double espresso to wake you up to the personalization revolution in B2B marketing: More than 80% of B2B buyers believe personalization improves the purchasing experience Just 25% of B2B buyers feel companies are meeting their expectations for personalized experiences. I also get it.

Buy 52

Buy Personalization Paid Search Agency Allocation 52

Bound360

JULY 10, 2018

Our most recent email series introduced a step-by-step approach to website personalization strategy. The strategy series outlined the five elements of a successful strategy: Solutions, Segmentation, Targeting, Tactics, and Optimization inspired by the Website Personalization Strategy eBook.

Customer Surveys 45

Customer Surveys Marketing Strategy Marketing & Strategy B2B Marketing 45

PathFactory

MAY 31, 2021

As B2B buyers rapidly adapt consumer-like behaviors and expectations, personalization has swerved from competitive advantage to table stakes. But B2B buyers aren’t here for cat videos. The post Content Intelligence Is Crucial For Keeping Up With B2B Buyer Demands appeared first on PathFactory. Click here to register!

Marketing AI 59

Marketing AI Demand Forrester B2B 59

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. And you can see the insane visual that from The MarTech 5000 below: Many of these marketing tools can be used in all different industries, but I’ll be focusing on B2B specifically.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

FunnelEnvy

JANUARY 19, 2018

Several years ago I was hired to help fix some serious website conversion issues for a B2B SaaS client. A year earlier the client had redesigned their website pricing page and quickly noticed a significant drop in conversions. Why Website Experimentation Isn’t Enough for B2B. However, this is not enough for B2B.

Lead Ranking 63

Lead Ranking Enterprise Management B2B Marketing Planning 63

Martech

NOVEMBER 28, 2023

Personalizing digital user experiences When Regpack, a versatile payment and registration solution for service industries, recognized the need to transcend generic marketing approaches, they collaborated with Webeo, specialists in B2B website personalization. And ultimately, that’s what every B2B should be aiming for.

Marketing AI 96

Marketing AI Paid Search Agency Loyalty eCommerce 96

Zoominfo

AUGUST 20, 2021

The modern buyer is now accustomed to real-time, instant communication through the WhatsApps, Slacks, and Facebook Messengers of the world — and they expect the same always-available communication in their B2B buying journey. Section 5: Audience Building & Personalization. chatbots, conversational marketing, live chat, etc.,

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Martech

NOVEMBER 1, 2022

Flicker refers to when a webpage loads in one state and then quickly transitions to show a different website experience—typically a dynamic variation with personalized elements. While this may seem like a somewhat innocuous side effect of website personalization, it can have lasting effects on your conversion rates.

Account Based Marketing 107

Account Based Marketing Impressions Click Rate Landing Pages 107

PathFactory

JULY 18, 2022

While there are established techniques you can use to modernize your B2B website today, we want to highlight the one that will leapfrog them all. It’s common among B2C market leaders and it’s now entering the B2B world. Why you need to use b2b content personalization to micro-personalize your website.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Email personalization to nurture leads. .”

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Biznology

OCTOBER 18, 2017

Here are a few tips for making it more effective–and making it work better with your website. Personalize. For most B2B businesses, though, it is not an ideal primary sales/marketing tool. Email marketing remains a valuable tool for nearly all B2B marketers and a few simple improvements can yield even better results.

Email Marketing 123

Email Marketing Effectiveness Viral Marketing Mobile Marketing 123

Zoominfo

OCTOBER 5, 2021

The modern buyer is accustomed to the real-time, instant communication that the WhatsApps, Slacks, and Facebook Messengers of the world deliver — and they expect the same always-on communication in their B2B buying journey. An easy first step can be website personalization that leverages chatbots.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Aberdeen

DECEMBER 27, 2019

Throwing out a wide net and hoping you “catch” something is how most B2B marketing teams function. Website Personalization. Do you know who is visiting your website and what they’re reading? However, do you know when qualified accounts are visiting your website based and what they’re doing?

Intent Data 84

Intent Data Paid Content Intent Top of Funnel 84

Webbiquity

OCTOBER 9, 2018

For a more in-depth look at personalizing PPC campaigns, I suggest this guide from Larry Kim. Website Personalization. The outcome/result of the questionnaire is specially created for that segment, making it highly relevant and personal. The system calculates what pre-defined segment the respondent belongs to.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Crimson Marketing

SEPTEMBER 18, 2014

That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. But this is just one of several change management problems that B2B Marketing professionals face in this emerging “Golden Age” of marketing technology.

DemandBase 100

DemandBase CMO Marketing Management B2B Sales 100

Rev

MAY 10, 2023

Account based marketing (aka ABM) is a B2B-focused marketing strategy that puts customer relationships at the center of its efforts. Unlike traditional B2B marketing, which focuses on mass outreach to as many people as possible, ABM is a targeted approach that enables businesses to build personal relationships with their ideal customers.

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning B2B Sales Paid Search Agency 40

MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning Paid Search Agency B2B Sales 40

MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning Paid Search Agency B2B Sales 40

MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning B2B Sales Paid Search Agency 40

MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning Paid Search Agency B2B Sales 40

MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning Paid Search Agency B2B Sales 40

MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning Paid Search Agency B2B Sales 40

MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning Paid Search Agency B2B Sales 40