markempa

SEPTEMBER 16, 2012

for MarketingSherpa’s B2B Summit 2012. Last week, they gave me a behind-the-scenes look at the most common challenges marketers discussed with them, and both concluded that these discussions validated research from the 2012 B2B Marketing Benchmark Report (free excerpt at that link): .

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

markempa

OCTOBER 21, 2013

When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Industry/SIC. Industry/SIC: 1. Determine what information is most important. Contact name: 4.

Data Hygiene 120

Data Hygiene Work Management Marketing Management Vendors 120

Biznology

FEBRUARY 9, 2016

If you’re an experienced B2B direct marketer, this is probably not for you. The 4 Elements of a B2B Lead Generation Campaign: Much like a golf swing – if you don’t know the basics (stance, backswing, and downswing) you won’t hit the ball, and even if you do, it won’t go straight or far. Targeting and List Selection – 50-70% of success.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

The Point

MAY 30, 2014

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Here’s where I think today’s B2B marketing agency can best compete: • Helping clients get the most out of marketing technology.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

B2B Marketing Directions

NOVEMBER 7, 2020

This could be advertorials, native advertising, testimonials, many kinds of sponsorships, many kinds of branding, and any advertising that delivers some amount [sic] content besides a direct call to action." Other research has shown that most companies are using internal resources to produce a significant about of marketing content.

Spending 68

Spending Research Content Marketing Planning 68

Marketing Insider Group

JUNE 3, 2010

Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Market to them and never forget that even in B2B, human beings still make the decisions. Related Posts: The 4 Most Common Mistakes in B2B Content Marketing Need to Drive Leads? Augmented Reality For B2B Marketing in 2011?"

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. The SalesPulse survey also reported that B2B sales professionals found an inbound lead’s location more important than revenues and the number of employees.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Marketing Craftmanship

APRIL 19, 2012

LinkedIn also is no longer just a digital marketplace for consultants, freelancers and agencies seeking new clients. Providing financial, tax and compliance services to companies in their international explansion.” (sic).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Biznology

AUGUST 19, 2015

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. How do we do this with limited time and resources? The first level targeting matrix is usually industry code (SIC or NAICS) and company size.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Online Marketing Institute

MAY 24, 2009

Do Psychographics work in B2B Marketing & Sales? B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. From what I’ve experienced and seen, B2B marketers typically make little or no use of psychographics.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

ViewPoint

DECEMBER 21, 2017

With today’s business instability and volatility, B2B marketers are well aware that business marketing data degrades quickly. For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range.

B2B Sales 120

B2B Sales PointClear SIC Lead Ranking 120

Zoominfo

NOVEMBER 5, 2020

EverString is an artificial intelligence-powered, business-to-business (B2B) data solutions provider that has built a comprehensive company data graph that profiles the long tail of very small businesses and also the complex hierarchy linkages between businesses and their related entities, including those with multiple locations and subsidiaries.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Wondering Out Loud

AUGUST 24, 2009

A2: Before you pick a provider you’ll want to ask several questions including how they compile their lists, what information they gather about the individual and the company, can they segment based on SIC codes, and what are the counts within the SIC’s you are targeting. Hope this helps.

Promotion 40

Promotion SIC Deliverability Social Networks 40

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

ViewPoint

SEPTEMBER 4, 2018

B2B marketers are certainly aware that business marketing data degrades quickly. For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. Most know that there is no such thing as a “good list”. Keeping data clean is critical to lead generation success.

PointClear 120

PointClear SIC Cost Lead Ranking 120

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Zoominfo

NOVEMBER 5, 2020

teams, most often doesn’t work for their international teams so they bring in other sources or resources to fill those holes. Record Completeness: EverString is able to generate nearly 100% fill rates on core firmographic fields such as employee count, revenue, industry and other industry classifications such as NAICs and SIC codes.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Martech

OCTOBER 4, 2022

Travel restrictions, masking, and social distancing requirements spawned by the pandemic compelled B2B companies to adopt new ways of engaging with customers. Digital events and their hybrid counterparts are, and are likely to continue to be, linchpins of B2B marketing. Companies in every sector scrambled to adapt to the new realities.

Enterprise Management 127

Enterprise Management Marketing Management Budget Programs SIC 127

Zoominfo

DECEMBER 1, 2021

Here are some of the advanced data points fueling a more productive go-to-market approach: Industry classification: Teams use industry classification types, such as SIC and NAICS, and custom fields to segment accounts and surface new clusters of accounts, industries, and markets.

Marketing Management 100

Marketing Management Ideal Customer Profiles SIC Zoominfo 100

B2B Digital Marketer

OCTOBER 5, 2020

B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. 15:15 – The B2B buying cycle.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. We too are seeing new entrants jump into this market.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SalesIntel

APRIL 22, 2022

B2B segmentation with firmographics allows you to construct a picture of who your clients are so that you can target certain markets with relevant content. Paired with contact data such as emails and mobile phones, you get access to data such as SIC, company size, revenue, team size, location, funding, and more. Firmographics.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Sales Qualified Leads Work Management 52

SalesIntel

APRIL 22, 2022

B2B segmentation with firmographics allows you to construct a picture of who your clients are so that you can target certain markets with relevant content. Paired with contact data such as emails and mobile phones, you get access to data such as SIC, company size, revenue, team size, location, funding, and more. Firmographics.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Sales Qualified Leads Work Management 52

markempa

SEPTEMBER 23, 2012

Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). Find out if they can create lists by both keyword and SIC code, and if they can identify contacts who have purchased products or services that are similar to yours.

Buy 120

Buy Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

OCTOBER 21, 2012

Create profiles for each and populate them with: Their SIC (Standard Industrial Classification) and/or NAICS (North American Industrial Classification) codes. The upshot: An ICP ensures you take full advantage of the very best lead generation opportunities and never waste time, resources or energy settling for so-so ones.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Profiling Lead Scoring 120

markempa

AUGUST 12, 2012

Flood a certain ZIP or SIC code with a cleverly designed message. In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. Related Resources: Do You Expect Your Inside Sales Team to Practice Alchemy? Wait for the leads to pour in.

Buy 120

Buy Deliverability SIC Tactics 120

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

PureB2B

MAY 22, 2018

When leads aren’t qualified, guiding them down the marketing and sales funnel can become even costlier in terms of time, effort, and resources. If demographics are important for B2C business, firmographics are critical for B2B marketers. But, in the B2B industry, the competition is tough, and prospects are limited.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

Biznology

AUGUST 24, 2016

Most B2B marketers rely on customer data from third party suppliers. For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Does the vendor have resources to capture hard-to-find data elements? Special selects. Reputation.

Marketing Management 80

Marketing Management Vendors SIC B2B 80

PureB2B

MAY 22, 2018

When leads aren’t qualified, guiding them down the marketing and sales funnel can become even costlier in terms of time, effort, and resources. If demographics are important for B2C business, firmographics are critical for B2B marketers. But, in the B2B industry, the competition is tough, and prospects are limited.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48