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How Do B2B Marketers Use SIC and NAICS Codes for Effective Targeting?

Smarte

The post How Do B2B Marketers Use SIC and NAICS Codes for Effective Targeting? All your shoe shelves look exactly the same. How would that make you feel? But, on the other hand, what if each of your shelves were marked with different codes carrying […]. appeared first on SMARTe Inc.

SIC 105
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Why are SIC and NAICS Codes Important to Marketing?

Leadspace

The most reliable way to identify a company is with SIC or NAICS codes. . This blog will cover what these codes mean and how to use them for effective B2B marketing. . SIC stands for Standard Industrial Classification , which are four digit codes that are used by the US government to identify the primary business of the establishment.

SIC 54
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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

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Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer

ANNUITAS

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.

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Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?

ANNUITAS

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. All of this begs the question: Is the role of the B2B CMO past its prime? The challenge with the modern B2B CMO role is one of positioning. Modern B2B CMOs are set up to fail.

CMO 147
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CMO Perspective: Using B2B Data & Data Types for Audience Segmentation

SalesIntel

Audience segmentation is to B2B businesses what dessert is like to your favorite meal. There are four main B2B data types to look at – Each data type has its benefits, but when you’re able to leverage each efficiently, that’s when you’ll truly see results in your B2B marketing strategies. But still, many try.

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What’s the missing link in personalized content marketing?

Biznology

Maybe you know what industry your B2B prospect works in. For B2B companies, this is critical, because most go to market by industry. Do you know what content you have that speaks to that industry? So, how do you know what your content is about ? The “about-ness” of content is a very abstract concept.

SIC 139