Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? After discovery, three key problems needed to be addressed: The problem: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Martech

DECEMBER 15, 2021

Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “We Buyer intent signals. Measuring intent. “In

Intent 110

Intent Intent Signal Campaigns Zoominfo 110

Zoominfo

OCTOBER 13, 2023

In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. EU GDPR The EU’s General Data Protection Regulation (GDPR) is the global standard for data privacy.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Only B2B

OCTOBER 13, 2021

However, not every intent data source will be best suited for your company. Continue reading to learn about the finest B2B intent data providers and how they may help your company generate money. I’d want to go over some intent data basics before we get into B2B intent data providers.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SalesIntel

DECEMBER 8, 2023

Enter the realm of data enrichment – a transformative practice redefining how businesses perceive, interact with, and convert B2B leads. It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.

Privacy Protection 87

Privacy Protection Privacy Open Rate Deliverability 87

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. For instance, most B2B ICPs include firmographic attributes, like the size, geographic area, and industry of an organization.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

MAY 27, 2021

Once it hits an above-average amount, an Intent signal shows in the ZoomInfo platform for a company spiking on that topic. You can get these signals weekly, daily, or as soon as companies start to do more research in real time, so you can connect with prospects before your competition. And How Can I Use It?

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. With great amounts of data come great privacy, security, and compliance requirements.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Only B2B

FEBRUARY 11, 2024

Segment high-intent visitors, personalize emails with pricing breakdowns, offer live chat support, and even retarget them with ads addressing their specific hang-ups. here’s the comprehensive picture: Pros: Control and Privacy: You own and manage the data, ensuring compliance with regulations.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? Problem #1: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals. These companies deliver over 3 million tailored intent signals per week.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Zoominfo

AUGUST 16, 2021

In a nutshell, Intent allows you to better enable your go-to-market teams to connect and engage with key prospects at the very start of their purchasing venture — all while your competition sits on the sidelines. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Pretty cool, right?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference.

Buying Cycle 117

Buying Cycle Intent Buy Intent Signal 117

NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. What Insights Can B2B Intent Data Provide? However, most of the data trail that is left by B2B buyers isn’t relevant.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

NetLine

AUGUST 16, 2019

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. In short, “Privacy Shield is an agreement between the EU and US allowing for the transfer of personal data from the EU to US.”

Privacy 45

Privacy Privacy Protection Lead Ranking Branding 45

DealSignal

AUGUST 7, 2023

DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. Furthermore, many Apollo customers have voiced concerns online over the company’s inadequate security and privacy policies.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

NetLine

OCTOBER 30, 2023

The B2B Black Hole. What is the B2B Black Hole? In the B2B universe, the Black Hole is characterized by two things: A lack of insight and a lack of action. In the B2B universe, the Black Hole is characterized by two things: A lack of insight and a lack of action. That’s a fear in and of itself.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Only B2B

OCTOBER 5, 2021

6 Questions to Ask When Selecting a B2B Intent Data Provider. You’re probably aware that intent monitoring allows you to gain a more in-depth and comprehensive insight into your leads, targets, and clients. How To Select Intent Data Vendor. Where do you get your data for B2B Intent Monitoring?

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. According to surveys, an average B2B prospect is 67% of the way through the purchase experience before connecting with a salesperson.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

SalesIntel

SEPTEMBER 14, 2023

With the launch of PredictiveIntent , SalesIntel makes B2B intent data more dynamic and enables marketing and sales teams to achieve higher engagement and conversion rates from their campaigns. Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. What is PredictiveIntent?

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours. Uncover customer needs your competitors miss: B2B Data is your friend! Who are you trying to reach?

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

LiveRamp

JUNE 27, 2019

Knowing when a prospective customer is in-market for a B2B solution can be a challenge for B2B marketers. B2B buying cycles are often 12 to 18 months long and purchase prices can be tens of millions of dollars. In this environment, finding the right signal in the noise can be a challenge. Enter B2B intent data to help.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Many of our B2B and B2C clients are facing challenges now because they depend on open to confirm actions or show legitimate intent. Apple’s privacy changes are here.

Open Rate 139

Open Rate Email Marketing Planning Click Rate 139

Content4Demand

OCTOBER 27, 2021

She believes that intent data lays the groundwork for B2B marketers to understand their target audiences’ needs, behaviors and preferences. Here’s how Stacy suggests that marketers can use intent data to level up their end-to-end content campaigns. How else can B2B marketers use intent data to optimize content?

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. Finding new sales opportunities.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. Finding new sales opportunities.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

SalesIntel

FEBRUARY 8, 2023

This B2B data buyer’s guide will help you to make the most out of B2B data and choose the right sales intelligence platform to boost your revenue. When looking for a B2B marketing data list, you may discover that certain companies overpromise on accuracy. Accuracy and relevancy are the keys. What’s Next?

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. There’s vast opportunity for B2B brands to use intent data.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Inbox Insight

JULY 28, 2020

But in a time of uncertainty, understanding B2B buyer behavior is more important than ever. Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. A look at the IFP community. Who we surveyed.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Valasys

AUGUST 29, 2023

Unlike traditional mass marketing, ABM tailors content and messaging to resonate with individual accounts, making it a powerful strategy in B2B marketing. Traditional account segmentation in B2B marketing typically relies on manual processes and predefined criteria such as industry, company size, and location.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52