KoMarketing Associates

MARCH 12, 2019

Pop quiz: Which is better for B2B lead generation? PPC and SEO both have their strengths and weaknesses, and you can use them independently. Let’s review the basic pros and cons of PPC and SEO, then talk about using them together. The Pros and Cons of PPC and SEO. Then you’ll like PPC. And the answer is….

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

APRIL 9, 2019

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. PPC Lead Generation Competitive Analysis Tools. Google Trends.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. However there are key differences between Baidu PPC and Google AdWords as well. Let’s get started!

Adwords 121

Adwords PPC Paid Search Agency Google 121

KoMarketing Associates

DECEMBER 3, 2019

In the world of PPC, there are many tools advertisers can use in order to improve performance. Others, like Google’s Keyword Planner , offer a narrower set of tools for free. Thanks to Google’s organic algorithm, these listings represent products and services users are most likely looking for when searching a specific keyword.

SERP 157

SERP PPC Features Paid Search Agency 157

KoMarketing Associates

APRIL 26, 2018

We can also agree that the B2B PPC space is getting smarter, faster, and more demanding. For B2B marketing decision makers, it can be a time-consuming (and often frustrating) experience to sift through multiple contracts and determine the best fit for their organization. Preliminary Campaign Audit & Program Roll-out.

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. billion in revenue from Google Ads alone the year before. Retargeting.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query. The world of B2B technology is large, fast paced, and always changing.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Modern B2B

FEBRUARY 27, 2020

Everyday best practice for B2B PPC accounts Too often, B2B digital advertising and PPC accounts in particular, are set up and left to run with a limited check on how they’re doing. The post Everyday best practice for B2B PPC accounts appeared first on Modern | B2B Marketing Agency.

PPC 90

PPC Practices B2B Advertising Agencies 90

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Why B2B Marketers Should Make the Switch Now. Google has put together a list of recommended events for GA4. Here are 6 key takeaways from the training!

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Modern B2B

FEBRUARY 27, 2020

Everyday best practice for B2B PPC accounts Too often, B2B digital advertising and PPC accounts in particular, are set up and left to run with a limited check on how they’re doing. The post Everyday best practice for B2B PPC accounts appeared first on Modern | B2B Marketing Agency.

PPC 84

PPC Practices B2B Advertising Agencies 84

Webbiquity

AUGUST 1, 2023

Pay-per-Click (PPC) Advertising Although paid search or display ad clicks have no impact on organic search engine rankings, they can increase the site’s online presence , drive additional traffic, and broaden market awareness. Fresh Content Google loves fresh content. Here are 12 of the top directory sites to get listed on.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

BOP Design

NOVEMBER 19, 2019

Google Ads is the answer! In this post, I explain how Google Ads (formerly know as AdWords) works and why it makes sense for most B2B companies to integrate into their B2B marketing strategy. If your firm has never utilized Google Ads before, here is a summary. Immediate Qualified Traffic to Your B2B Website.

PPC 66

PPC Paid Search Agency Ads Cost Per Click 66

seo.co

JANUARY 26, 2022

Pay-per-click (PPC) ads were once a hot ticket item in the world of search marketing, serving as an excellent complementary strategy for practically any type of business. But PPC activity is slowing to a crawl as more marketers are encountering the limitations of the strategy. So why is our prediction of the death of PPC ads different?

PPC 96

PPC Paid Search Agency Lead Ranking Click Fraud 96

Envy

AUGUST 19, 2021

As a B2B tech marketing agency with a niche specialization in cyber security we can confirm that prices for qualified leads in 2021 are hitting the roof. We’ve gone ahead and updated our Cyber Security PPC Benchmarks report so that you can see the facts and figures for yourself. Cyber Security Companies are spending more on PPC.

PPC 116

PPC Advertising Benchmark Cost per Lead Paid Search Agency 116

Launch Marketing

FEBRUARY 22, 2018

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Identify WHY you’re choosing PPC advertising.

PPC 92

PPC Advertisements Advertising Organization 92

Launch Marketing

MARCH 4, 2020

As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some may view PPC as a B2C marketing exclusive, PPC can be an integral and valuable component of B2B digital marketing strategies—if executed correctly.

PPC 79

PPC Campaigns Effectiveness B2B 79

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Envy

SEPTEMBER 20, 2018

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base.

PPC 91

PPC Paid Search Agency Advertising Agencies Ad Agencies 91

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. It can play a critical role!

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Branding 113

KoMarketing Associates

JULY 27, 2017

While implementing ad extensions might be simple, B2B marketers need to know there are a few pitfalls that need to be avoided when creating them. This blog post will highlight a variety of ad extensions and explain how to effectively utilize them in B2B PPC campaigns. Any lower and Google will only display the headline.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Envy

SEPTEMBER 20, 2018

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base.

PPC 88

PPC Paid Search Agency Advertising Agencies Ad Agencies 88

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Measuring Lift to Optimize Everything fr om B2B PPC Campaigns to LinkedIn Lead Generation.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Atomic Reach

MAY 14, 2019

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. Why Your Business Needs To Be Using PPC. Traffic that comes through PPC ads brings in 50 percent more lead conversions than organic search traffic.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

KoMarketing Associates

AUGUST 11, 2015

The extended sales cycle we face in B2B online marketing adds to the confusion. While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. What is the Best Way to Present This Metric?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

APRIL 13, 2017

Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. Form submission is an essential tactic of PPC that’s used broadly across B2B businesses. Form Submission.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. What Is a Conversion Event in GA4?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Valasys

JUNE 24, 2021

Google, back in February 2021, announced the updated treatment of phrase match to include the broad match modifier traffic (BMM). Phrase match now will be able to work in Google Ads to improve PPC performance with the help of machine learning algorithms. It’s Not About Keywords Anymore But What They Mean. ” 3.

PPC 52

PPC Cost Per Click Google Trends 52

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. A B2B PPC Optimization Checklist. B2B Online Marketing Blog Search Engine Advertising'

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

The Marketing Blender

FEBRUARY 27, 2024

The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. In this discussion, we’ll delve into effective strategies that can transform the B2B manufacturing marketing landscape and ensure a steady flow of high-quality leads. Yet, their steep costs and modest ROI present clear downsides.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Search Engine Journal

JANUARY 2, 2023

The post How To Create B2B Google Ads Campaigns That Nurture And Convert Customers appeared first on Search Engine Journal. Unleash the potential to skyrocket your company's growth and develop a strong strategy to effectively target the top to the bottom of the customer funnel.

Paid Search Agency 127

Paid Search Agency Top of Funnel Google Ads 127

BOP Design

JUNE 7, 2022

It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business. Create a Consistent, Strong Brand.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

EMagine B2B Blog

MARCH 21, 2019

Dynamic Search Ads, or DSAs, aren’t exactly new in the world of Google Ads. To understand Dynamic Search Ads, you’ll need to know a bit of Google Ads history. Way back in 2011, Google unveiled a new technology called Dynamic Keyword Insertion. DKI let Google automatically insert a searcher’s query into the ad’s headline.

PPC 96

PPC SEO Ads Lead Scoring 96

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. It's super important when you're running PPC campaigns.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

KoMarketing Associates

JUNE 27, 2013

There are many of us that have the unique position of having to write hundreds or thousands of lines of creative for the B2B audience (or god forbid, other marketers). For this exercise let’s assume that all ads are created equally and they all are exactly as compelling to the average B2B buyer. The Google+ Extension.

Paid Content 120

Paid Content Adwords Advertisements Advertising 120