Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? Of course, all these numbers sound impressive, but you won’t be able to use the platform to promote your business if you don’t know exactly how to find B2B leads with LinkedIn. Are you trying to generate quality B2B leads but struggling to get the job done?

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Heinz Marketing

DECEMBER 15, 2021

I would like to dive deeper into this topic and provide some information on how to leverage intent data in your B2B marketing. Intent data is an individual’s web content consumption, it monitors for key intent search terms. The post 4 Ways You Can Leverage Intent Data in B2B Marketing appeared first on Heinz Marketing.

Intent Data 127

Intent Data Intent Lead Ranking B2B Marketing 127

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. As the Founder and President of Tiecas, a B2B industrial marketing agency in Houston, TX , I’ve spent the past 35+ years immersed in industrial and manufacturing marketing. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Only B2B

FEBRUARY 11, 2024

Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. This paints a detailed picture of their intent and concerns. Must Read: How to Collect B2B Intent Data? See which features they prioritize, even how they view competitors.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Act-On

SEPTEMBER 24, 2023

A B2B marketer is struggling to do more with less. And the reason we love terms at the bottom of the funnel is that prospects are very close to purchasing. With B2B sales cycles getting longer, this is a critical point. Here’s a quick breakdown of the stages to better understand the value of lower funnel keywords.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

B2B Marketing Directions

JANUARY 21, 2024

The quality of the product ideas was based on purchase intent. Panel members expressed their purchase intent by selecting one of five options - definitely would not purchase, probably would not purchase, might or might not purchase, probably would purchase, or definitely would purchase.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? Intent data allows you to identify and target these specific folks, almost in real time.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.

Intent Data 125

Intent Data Top of Funnel Intent Urgency Marketing 125

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers.

Demand 52

Demand B2B Webinar Metrics Intent 52

SocialPilot

JANUARY 14, 2024

Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. Besides, for businesses, LinkedIn has rolled out some amazing new features such as Post Templates, Link Stickers, and Pinned Comments to help businesses engage better with their community and drive them.

Statistics 75

Statistics Linkedin User-Generated Content CTR 75

Aberdeen

AUGUST 23, 2019

Product teams face a never-ending struggle to come up with new features to develop for customers. Product managers have always applied models to their decision making that can make feature development as much of a science as possible. Instead, you load up on features that bring excitement, performance, or meet basic expectations.

Features 40

Features Lead Ranking Product Intent Data 40

Valasys

MAY 1, 2020

On the 28 th of April 2020, Infogroup unveiled its competency to process B2B intent data using its real-time data platform Data Axle. The companies using B2B intent data engage with the customers better and generate sales conversions at a much-amplified rate than companies that don’t leverage intent data.

Intent Data 64

Intent Data Intent Enterprise Management Work Management 64

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Video ad targeting is a key tactic to leverage the power of intent data. The post 5 Key Moves for B2B Intent Marketing appeared first on Aberdeen.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Aberdeen

JANUARY 24, 2020

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . Content is ubiquitous and at the core of every successful B2B marketing strategy. Intent Data.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Aberdeen

DECEMBER 17, 2019

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. Too often, B2B marketers approach marketing as a “see what sticks” tactic. They simply hope that some of their marketing campaigns will reach potential buyers who are in the market and ready to purchase.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Intent Data 126

Intent Data Lead Gen Intent Lead Scoring 126

Televerde

MARCH 20, 2024

When used strategically, those benefits are invaluable to modern B2B sales teams. For B2B companies, the goal is not just to be seen but to drive tangible outcomes – leads and conversions. Reactive Engagement – Users express their initial reactions to content through likes or similar quick-react features.

Top of Funnel 52

Top of Funnel Word of Mouth Digital Marketing Funnels B2B Sales 52

Hubspot

OCTOBER 5, 2023

In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer. Best Social Selling Features The top social selling features among social media marketers are Instagram Shops , Facebook Shops , then Instagram Live Shopping tools.

Advertising Channels 70

Advertising Channels Best Practices Purchase Intent Trust Marketing 70

Exo B2B

MAY 25, 2021

In B2B marketing, the «chou-chou» platform of marketers and companies is undoubtedly the socio-professional network LinkedIn, and it is therefore through the latter that I will initiate this series of posts on the use of social networks in B2B. The importance of LinkedIn in B2B marketing. 33% of B2B buyers search on LinkedIn.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

DealSignal

MAY 3, 2021

B2B buyer behavior has shifted dramatically to independent, online research. What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Aberdeen

DECEMBER 17, 2019

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. Too often, B2B marketers approach marketing as a “see what sticks” tactic. They simply hope that some of their marketing campaigns will reach potential buyers who are in the market and ready to purchase.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content is essential for B2B companies to make purchasing decisions. B2B content marketing can be a sustainable source of growth for your business. Table of contents.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Aberdeen

FEBRUARY 26, 2019

The confluence of the organizations’ tech and data sets will allow Engagio clients to identify B2B buyer intent signals to improve their targeted engagement strategies. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Intent B2B Thought Leadership Purchase Intent 40

Choozle

JULY 24, 2020

Many business-to-business (B2B) marketers will cast a wide net with their targeting efforts in hopes of reaching as many companies in their market as possible, but results have shown that this approach often falls short on generating new clients. Purchase intent. Leveraging Choozle for account-based marketing. Functional Areas.

Account Based Marketing 59

Account Based Marketing Work Management Marketing Management Marketing Automation Services 59

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. How to use data to improve B2B Personalization in 2020?

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours. Uncover customer needs your competitors miss: B2B Data is your friend!

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. 5 AI Approaches to B2B Marketing.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

NetLine

APRIL 14, 2022

Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers. Here are a few key highlights from this volume: Professionals registering for webinars are 29% more likely to make a purchase decision within 6 months.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

DealSignal

NOVEMBER 1, 2022

B2B buyer behavior has shifted dramatically to independent, online research. Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Signs of buyer intent.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Most B2B marketers have a run-of-the-mill approach to building a professional-looking profile and sharing branded content, waiting patiently for clicks which rarely (if ever) become leads. It’s a Gold Mine of B2B Contacts. It’s Packed with B2B Lead Data.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Pam Didner

JUNE 2, 2022

As B2B marketers, we should do the same. Then, modify your B2B marketing strategy and goals accordingly to match your reduced budget and resources. If you decide to eliminate certain features of your products, will that decision make your existing accounts angry? Another option is to gauge the purchase intent of potential leads.

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

NetLine

AUGUST 9, 2022

While we’ve shared these publications and features across our social feeds, we wanted to give them some additional love and limelight on our own blog. . Getting the chance to write and/or be featured on these platforms? Million B2B Downloads. Long-form Content Registrations Indicate Greater Purchase Intent.

Stats 52

Stats Paper Purchase Intent B2B Marketing 52

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Buyer Intent Data Tools Market Insights. 5 B2B Marketing Predictions for 2020 by Forrester.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Aberdeen

MARCH 1, 2019

Google has announced three new features for responsive display ads , according to this post on WeRSM.com. The intent behind the new features is to bolster advertiser results and experiences and to bring some needed innovation to their ads options. Direct Mail Influences Purchase Decisions.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40