Aberdeen

DECEMBER 20, 2018

The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Intent Signal Buyer Intent Intent Intent Data 49

Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Aberdeen

JANUARY 28, 2019

Many B2B Marketing and Sales organizations have already implemented some level of AI to optimize their activities, including personalization of the buyer’s journey. But according to a blog post by Nida Chughtai, 2019 is the year AI for B2B marketing and sales will explode. Augment Marketing Activities with AI.

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Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles 40

Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models.

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Aberdeen

JANUARY 16, 2019

Confirming buyer intent matters. But confirming a buyer’s fit is just as critical. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. Buyer Intent Data Must be a Good Fit.

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Buyer Intent Intent Sales Qualified Leads Intent Data 40

Only B2B

FEBRUARY 11, 2024

Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. This paints a detailed picture of their intent and concerns. Must Read: How to Collect B2B Intent Data? See which features they prioritize, even how they view competitors.

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Intent Data Intent Work Management Marketing Management 62

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data.

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Marketing AI Intent Intent Signal Account Based Marketing 74

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. This is where timing is key because it’s critical to identify when your ideal buyers are actively doing their research. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

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NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers.

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Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours. Uncover customer needs your competitors miss: B2B Data is your friend!

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Intent Ideal Customer Profiles Work Management Marketing Management 40

NetLine

DECEMBER 18, 2023

Fortunately, intent data has become a mainstay among business analytics to do just that. Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle. For instance, most B2B ICPs include firmographic attributes, like the size, geographic area, and industry of an organization.

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Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Cut The Hype: When Intent Data Shines — And When it Doesn’t.

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Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. This Marketing Daily column explores B2B marketing spend projections for 2019.

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Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers.

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Intent Data Intent Marketing Budget Buyer Intent 52

DealSignal

MAY 3, 2021

B2B buyer behavior has shifted dramatically to independent, online research. This is where timing is key, because it’s critical to identify when your ideal buyers are actively doing their research. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now.

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Intent Data Ideal Customer Profiles Intent B2B Sales 52

Aberdeen

FEBRUARY 26, 2019

The confluence of the organizations’ tech and data sets will allow Engagio clients to identify B2B buyer intent signals to improve their targeted engagement strategies. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Intent Data Intent B2B Thought Leadership Purchase Intent 40

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Most B2B marketers have a run-of-the-mill approach to building a professional-looking profile and sharing branded content, waiting patiently for clicks which rarely (if ever) become leads. It’s a Gold Mine of B2B Contacts. It’s Packed with B2B Lead Data.

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Lead Generation Linkedin Tactics Sales Qualified Leads 62

Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. 5 AI Approaches to B2B Marketing. Exploring Search Intent.

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Intent Data Intent Search Marketing Marketing Management 40

DealSignal

NOVEMBER 1, 2022

B2B buyer behavior has shifted dramatically to independent, online research. This is where timing is key, because it’s critical to identify when your ideal buyers are actively doing their research. Table of Contents What is B2B intent data? What is B2B intent data? What is B2B intent data?

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Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Aberdeen

JANUARY 24, 2020

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . Content is ubiquitous and at the core of every successful B2B marketing strategy. Intent Data.

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B2B Marketing Trends Intent Data Paid Search Agency 83

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Intent Data Forecasting Intent Spending 40

Aberdeen

JANUARY 2, 2019

In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists. The post Is Your Intent Solution Detecting Buyers or Bots?

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Aberdeen

JANUARY 30, 2019

Buyer Intent Data Governance. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory. When a business user is conducting active research on the web, they emit buyer intent signals. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 30, 2019

Buyer Intent Data Governance. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory. When a business user is conducting active research on the web, they emit buyer intent signals. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 3, 2019

Buyer Intent is becoming a recognized concept that’s invaluable in tracking the buyer’s journey, but what exactly do you get when buyer intent identifies an opportunity? A proper scoring of buyer intent levels that accounts for every stage in the buyers journey and normalizes for company size.

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Aberdeen

JANUARY 16, 2019

In a presentation for B2B SaaS marketers , Cabane said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. Hyper-personalization with Buyer Intent Data. Aberdeen’s buyer intent data has been proven up to 91% accurate in blind tests by clients, and it is highly targeted.

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Intent Data Intent Lead Ranking Personalization 40

Aberdeen

DECEMBER 13, 2018

While a relatively new concept, Buyer Intent Analytics allows a company to identify its Total Active Market much earlier than previously possible. Buyer Intent reveals the readiness-to-purchase calculated by analyzing the digital footprints from online product research. The red dot is the deal’s close date.

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First-Mover Advantage Buyer Intent Intent Data Intent 9

Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys.

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Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

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Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. According to Awasthi, the key to successful ABM is the ability to capture buyer intent data across the entirety of a target account. Alexa, Parse my B2B Intent Data.

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Intent Data Account Based Marketing ABM Intent 40

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. The post Who’s Who in the Intent Data Business?

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Aberdeen

FEBRUARY 20, 2019

Character sentiment data visualization is particularly interesting in the context of B2B applications of buyer intent data. Aberdeen’s massive sets of buyer intent data include only the active research within actual buyer journeys, and intent signals are captured from within the noise of normal Internet activity.

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Aberdeen

JANUARY 13, 2020

B2B sales has undergone major transformation in recent years. In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. As buyer behavior evolves, sales teams have to be ready to keep pace with rising expectations. The Return of Cold Calling.

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Marketing AI Top of Funnel Cold Calling Trends 75

Aberdeen

JANUARY 13, 2020

B2B sales has undergone major transformation in recent years. In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. As buyer behavior evolves, sales teams have to be ready to keep pace with rising expectations. The Return of Cold Calling.

Marketing AI 69

Marketing AI Top of Funnel Cold Calling Trends 69

Aberdeen

FEBRUARY 8, 2019

You might remember DiscoverOrg from our Who’s Who in Intent Data roundup, and you may know ZoomInfo as another provider of B2B data. Both firms offer B2B intelligence platforms for Sales, Marketing, and Recruiting organizations. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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