The Ultimate Guide On How To Nurture Leads (+ Convert Them To Paying Users)
Albacross
AUGUST 7, 2018
Last but not least, there’s your lead’s Budget, Authority, Need, Time (BANT). Do they have the authority to make a purchase, or will they have to get a superior’s buy-in? How urgently do they need your product and service? That said, this isn’t about what’s easy for B2B marketers.
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