Aberdeen

AUGUST 23, 2019

Product teams face a never-ending struggle to come up with new features to develop for customers. Product managers have always applied models to their decision making that can make feature development as much of a science as possible. Instead, you load up on features that bring excitement, performance, or meet basic expectations.

Features 40

Features Lead Ranking Product Intent Data 40

Aberdeen

JUNE 25, 2019

And with third-party intent data , you’ll have the insights necessary to do just that. 4 Types of Searcher Intent. When we talk about B2B purchase intent , it’s often in the context of capturing total active demand. But purchase intent insights aren’t static. Boosting SEO Results with Intent Data.

Intent Data 40

Intent Data Top of Funnel Intent SEO 40

Aberdeen

MARCH 1, 2019

The attribution capability analyzes the impact of marketing and sales activity together, enabling marketers to align buyer journey analytics and attribution with account-level engagements; compare the relative impact of all touches and the entire revenue team; and measure business outcomes along the entire buyer’s journey.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

6sense

JULY 22, 2020

Native Retargeting also leverages 6sense’s account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement. 6sense provides a clearly defined line from the success of our marketing efforts to those of our sales team,” said Tahlor DiCicco, VP of Global Marketing at CoreView. “By

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Aberdeen

JULY 3, 2019

Wouldn’t it be nice if life were that easy for B2B companies? Unfortunately, there’s consensus among marketers that building brand awareness is one of the top challenges of the job. When brand awareness is coming from the wrong people, you risk wasting marketing resources on an audience that will never make a purchase.

Intent Data 45

Intent Data Intent Brand Identity Branding 45

Aberdeen

SEPTEMBER 27, 2019

The average turnover rate for B2B sales teams is up to 34%, more than double the national average across industries. Giving them access to third-party intent data can ensure they’re only reaching out to in-market prospects that are showing purchase intent signals, cutting out many of the inefficiencies that come with improper targeting.

Intent Data 66

Intent Data Intent Purchase Intent Intent Signal 66

Aberdeen

FEBRUARY 13, 2019

A story about a tech company improving their customer acquisition metrics through the strategic use of data is a happy ending that B2B marketers and sales reps, and probably not many other folks, enjoy reading. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40