Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. 79% of B2B marketers find email to be the most effective way to distribute content.

Top of Funnel 117

Top of Funnel Tactics B2B Marketing Work Management 117

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. A: Never put up barriers for yourself.

Digital Transformation 354

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 354

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Oktopost

SEPTEMBER 30, 2021

Replicant’s Senior Director of Marketing, Katie Hurley takes the hot seat. Listen to the podcast: For more thought leadership on AI and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders?

Marketing AI 116

Marketing AI B2B Thought Leadership Thought Leadership Transparency 116

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Read More: Top Marketing Conferences in 2021 ]. But, what about lead generation?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

BOP Design

OCTOBER 7, 2020

Many B2B companies who relied on these tactics for lead generation have been caught flat-footed and are in a state of panic due to the lack of leads. Since events and in-person meetings aren’t possible now, they realized they needed a better B2B website to help them with sales and conversions.

Marketing Websites 116

Marketing Websites B2B B2B Thought Leadership Cold Calling 116

Martech

OCTOBER 23, 2023

The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. To keep up with new opportunities and strategies amid all the disruption, here — in alphabetical order — are the digital transformation thought leaders you need to know.

Digital Transformation 117

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 117

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Martech

AUGUST 15, 2023

To keep up with developments in this key martech category, here — in alphabetical order — are the CDP thought leaders you need to know. A prolific thought leader in the CDP space, he has recently been making essential connections between customer data and customer experience. LinkedIn: Greg Krehbiel (2.3K He is the author of “76.5

Enterprise Management 94

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 94

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Final Thoughts.

Paid Content 283

Paid Content Social Media Promotion Media 283

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience? He is renowned for his time and leadership at Google, Marketo, and Adobe.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Uh, that’s not the point.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Brandpoint

DECEMBER 13, 2021

For more detail on our philosophy on the connection between HR and marketing’s roles in hiring, take a look at the article I wrote titled “ How Your Content Marketing Supports Your Employer Branding. Decide what’s right for your company’s voice and pull in thought leaders from around the business, from team members to executives.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. Virtual Events. How should you participate?

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Martech

JULY 28, 2021

Virtual event, courtesy of Panasonic. As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. And during the COVID-19, that includes virtual events. Answer our Events Participation Index now!

Marketing & Strategy 110

Marketing & Strategy B2B B2B Thought Leadership Trade Show 110

xiQ

DECEMBER 15, 2021

The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist. McKinsey B2B Research Report, Oct 2020).

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

DiscoverOrg

MARCH 25, 2019

But as B2B marketers and salespeople, it makes our job harder. Knowing the physical location of your prospect is key to your marketing and sales efforts. This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? It diversifies the content marketing mix. It provides a forum for company thought-leaders and visible employees. Categories of B2B video, with examples: Branding and Corporate Awareness.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Martech Advisor

JANUARY 8, 2020

Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Great events are a group effort, and events marketing must act as the leading role in a production that includes sales, demand generation, social marketing and leadership.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

Marketing Insider Group

JULY 13, 2020

One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. Account-based marketing (ABM) is major account marketing with new shoes. This is why the CMO needs to own all the elements of MarTech that run marketing.

CMO 201

CMO Marketing AI Paid Search Agency Work Management 201

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

xiQ

APRIL 23, 2020

Not if you transform Field Marketing into ABM specialists. Large B2B companies across the globe are now realizing they’re dealing with an unfortunate question: what to do with field marketers? The question arises: Are traditional field marketers a dying breed? Redeploying Efforts to Create Thought-Leadership Content.

Account Based Marketing 83

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 83

Marketing Insider Group

JUNE 29, 2020

With 10+ years of expertise in delivering digital events, GDS Digital Summits are here to connect business and innovation digitally, with collaborative and interactive sessions, thought leadership, cutting edge technology and solution providers and not forgetting the chance to make real and powerful connections.

Paid Search Agency 248

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 248

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Adobe Experience Cloud Blog

JUNE 19, 2020

With Predictive Audiences, you can confidently and intelligently target and engage the right people for your event and email campaigns to reach and exceed your goals without fatiguing your audience. AI in B2B Marketing Today. You hear about it all the time, but how has it affected your everyday marketing workflows?

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Marketing Insider Group

MAY 5, 2021

Content may only be available in real time throughout the live event, or it may be available to view on demand after the event ends. Virtual conferences often revolve around a specific subject or topic – like content marketing or B2B digital marketing. Establish Yourself as a Thought Leader.

Planning 276

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 276

Zoominfo

SEPTEMBER 3, 2018

3. Use surveys to scale event attendance. Fact: 36% of event marketers say their biggest challenge is increasing event registration ( source ). But, you can uncover valuable insights to drive attendance rates by conducting surveys before, during, and after professional events. Remember to get creative!

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

xiQ

APRIL 23, 2020

Not if you transform Field Marketing into ABM specialists. Large B2B companies across the globe are now realizing they’re dealing with an unfortunate question: what to do with field marketers? The question arises: Are traditional field marketers a dying breed? Redeploying Efforts to Create Thought-Leadership Content.

Account Based Marketing 62

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 62

Vidyard

JANUARY 22, 2020

Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. What is a Thought Leadership Video?

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Zoominfo

SEPTEMBER 3, 2018

Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. But, we have a simple fix—surveys! Ready to learn more? Let’s get started!

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. Planning and executing an “Event ABM strategy.”

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52