B2B Demand Generation Demo Paid Social Agency 
The Point
OCTOBER 29, 2021
If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. Trial & Demo Conversions. Trial & Demo Conversions.
Metadata
SEPTEMBER 28, 2023
I was the Director of Revenue Operations & Demand Generation Strategy. Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. I hired an agency. If it still isn’t working, I’ll grab a shovel and help you bury paid social for good.”
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Metadata
JULY 22, 2020
Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene.
The Point
JUNE 24, 2022
Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic. The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer.
Metadata
SEPTEMBER 20, 2023
Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Audience targeting has advanced by leaps and bounds. It gets 100,000 impressions but only generates a click-through rate (CTR) of 0.5%.
The Point
MARCH 23, 2023
Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels. That makes it an ideal discipline for “always on” channels like SEO, SEM , Display, or Paid Social. Define supporting pages for each user action.
Bluetext
FEBRUARY 1, 2023
B2B marketing has gone through numerous shifts in the past few years, but perhaps one of the most significant is the emergence of demand generation. While lead generation used to be the name of the game and dominated sales and marketing strategies, companies have come to realize higher ROI can be found with alternative methods.
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