Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Acquiring buy-in from executive leadership and the C-suite . Many B2B organizations have static websites that serve up the same content to all visitors, regardless of where they are from, what device they’re using, and their business data. . But mobile selling is now coming into its own, both with B2B and B2C consumers.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Marketing Insider Group

NOVEMBER 15, 2021

Basically, the creme de la creme when it comes to content marketing, engagement and thought leadership. Obvious answer: they’re thought leaders in the industry. The anatomy of a perfect social media post includes: Headline best practices (number, benefit, emotion). Why You Need to Understand Marketing Influencers.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Tiecas

JANUARY 27, 2024

Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Here are three statistics on B2B blogging that should convince you. Industrial blogs are an integral part of manufacturing content marketing.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. The audience is primarily B2B , highly educated, and higher earning. Share thought leadership. 93% say it’s an integral part of their strategy. 86% of video marketers say video has increased website traffic.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Vidyard

JANUARY 24, 2022

30 Minutes to President’s Club Podcast The 30 Minutes to President’s Club Podcast has emerged as one of the most followed podcasts in the world of B2B Sales. Conversations with Women in Sales This show puts women sales leaders front and center to talk about their careers and offer practical career advice. Below are our favorites.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Unique Updates, Tailored to Your Audience.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Adobe Experience Cloud Blog

DECEMBER 15, 2017

Let’s go back to that first stat for a second. Internal experiments—even if they’re small in scale—that can produce outcomes to share with leadership. who is aligned with your thinking and can coach your messaging to the rest of the leadership team. More than half of customers think brands could do a better job of engaging them.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Marketo CMO 134

The Lead Agency

MAY 26, 2019

.” – Experian Over 87% of B2B marketers are using email. A 2018 Content Marketing Institute survey revealed that 79% of B2B marketers credited email as the most effective distribution channel for their demand generation efforts. B2B email marketing is a great way of doing this by sharing valuable content with your audience.

Top of Funnel 48

Top of Funnel Email Marketing B2B Marketing Practices 48

Marketing Insider Group

MAY 18, 2021

Take this stat on video marketing, for example. They can share their thoughts on things like: Industry changes and what’s in store for the future. If that’s any indication, your B2B buyers don’t trust branded content either. What do the values actually mean in practice? Get Leadership Involved. Brandwatch.

Content Marketing 269

Content Marketing Planning Webinar Metrics Content 269

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t be so quick to dismiss this idea.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

KoMarketing Associates

DECEMBER 1, 2015

More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall. 6 Ways to Optimize Video Content like a B2B SEO Pro. Getting Leadership Onboard.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Marketing Insider Group

MAY 11, 2020

Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. Well-written, insightful content draws your audience in and sets you up as a thought leader. But the stats don’t lie. However, for content marketing to work, it must be well-executed.

Paid Content 158

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 158

PureB2B

JUNE 14, 2021

Such stats only go to prove that justifying a marketing budget to the CFO is hard. B2B influencer marketing: While many in the B2B industry consider influencer marketing primarily a B2C tactic, it can also work in the B2B sector, particularly for IT products. However, it is not impossible.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? Whether you’re new to B2B email marketing or a seasoned pro, this guide will provide actionable tips and insights to help you take your email marketing to the next level. What is B2B email marketing?

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Champion Communications

OCTOBER 12, 2021

What kind of relationships do B2B buyers want with vendors? What role does Editorial play in the B2B buying process? Do B2B buyers want to go to your event? Champion Communications recently hosted a webinar to dig deeper into the minds of B2B buyers and gain insight into these questions. Kerry Sinclair, EVP of IT at Sage.

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62

Content4Demand

DECEMBER 27, 2018

As you heard Alicia Esposito mention in her recent video about “naughty and nice” marketing trends, influencers in the B2B space aren’t always working at the same scale as some in the B2C world… But that doesn’t mean they’re not playing a significant impact. The Value of Thought Leadership. Inspiration Sampler Platter.

Marketing AI 46

Marketing AI B2B Thought Leadership Thought Leadership Content 46

KoMarketing Associates

MARCH 24, 2015

While some of these may be true (I’m guilty: I recently got a millennial friend a selfie stick as a gift), this generation is much more complicated than it may seem on the surface and B2B marketers need to start taking them seriously, today. So, what do B2B marketers need to remember when informing and engaging this dynamic generation?

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. In his free time, he is a Brewers fan and baseball stats nerd. I’ve got some thoughts – https://t.co/VUd3N9H84y.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

JULY 25, 2018

According to stats from the Delhi School of Internet Marketing, 80% of marketers agree that data has a positive effect on advertising campaigns. The post How to Build a Super Audience for Your Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

Adobe Experience Cloud Blog

APRIL 11, 2016

Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This one stat signifies that B2B marketing has fundamentally changed over the past few years. What are their concerns?

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Automation Services Planning 48

Televerde

JULY 26, 2021

Most companies know by now that content marketing is a must for building your brand, establishing thought leadership within an industry, and attracting new potential customers to the sales funnel. Today, 72% of B2B companies feel that content marketing is an important part of their core strategy. Make It Visual.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

Hubspot

DECEMBER 26, 2023

That said, my focus today is on showing best practices for using X as a selling tool. If you serve Gen Z or Gen X women, even though they’re less likely to be on X than millennial men based on the stats above, your message may never resonate with millennial men. It’s true whether you’re in B2B or B2C. Update your picture. "

Twitter 66

Twitter Optimization Tips Display 66

Metadata

JUNE 16, 2021

So we’re teaming up with some of the best B2B marketers we know. Why do so many B2B landing pages fail to convert well? Whatever a B2B marketer writes, it’s copy. Thought leadership articles. It’s great when B2B marketers and campaign managers write copy for these assets. Yeah, why is that? Website content.

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98

Content Marketing Institute

MAY 22, 2018

Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research. Not only has Capital Ideas given the company a thought-leadership platform, it also provides fuel for its other paid, earned, and owned media initiatives.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Chris Koch

JULY 10, 2009

Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 Indeed, some B2B early adopters are seeing 10-15% of their lead totals generated through social media, according to this survey by DemandGenReport. I’m a little skeptical about taking that stat at face value. What do you think?

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Adobe Experience Cloud Blog

AUGUST 19, 2016

Here are a few of the top B2B marketing reads you may have missed from our blog this year. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. With summer coming to an end, you need to be on your A-game.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 10, 2014

Most Dramatic Business Impact–B2B Small/Medium Business. Most Dramatic Business Impact–B2B Enterprise. Here are some key takeaways form her inspiring address: Marketers should focus on practical innovation —this is the notion of looking at what the world actually needs and inventing for that need. Drum roll please….

Keywords 48

Keywords Practices Customer Satisfaction Opt-out 48

Adobe Experience Cloud Blog

MARCH 4, 2015

The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). These stats demonstrate that people not only want—but even expect—a company to develop and serve content that matches their individual attributes.

Top of Funnel 48

Top of Funnel Marketing Websites B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

JULY 16, 2014

Why We Like It: The be-all end-all in content marketing, and a serious source of research/stats. Why We Like It: Killer guest bloggers, examples, and innovative thought leadership. Why We Like It: Awesome resources for brand managers and B2B content marketers alike. Check it Out : Content Marketing Institute.

Content Marketing 48

Content Marketing B2B Thought Leadership Thought Leadership Storytelling 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Yes, that’s a ridiculously huge number and just one of the many stats that suggest video is one of the hottest trends that marketers need to watch for. In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council.

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

Heinz Marketing

SEPTEMBER 26, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Why CMO’s should care about sales enablement and how to make it a leadership team priority. The best companies not only have it, but they have practiced best practices around it.

Top of Funnel 52

Top of Funnel Budget Programs Work Management Marketing Automation Services 52

6sense

DECEMBER 8, 2021

Also, event speakers deserve some additional rights going forward as well, such as the right to record our own sessions to share after the event and the right to collaborate with other speakers on thought leadership content, says Olivia Skiffington, VP of Demand Generation at Unioncrate. Right to Quality. Right to Reduce Waste.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Adobe Experience Cloud Blog

APRIL 23, 2015

Check out the stats in the chart below to see how APAC marketers plan to lead the way with strategic marketing technology investments. Modern Marketing b2b Consumer' In fact, we’re more likely than US marketers to invest in technology to manage advertising, mobile marketing, market resources, and content marketing.

Promotion 48

Promotion Resource Management Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

MAY 18, 2015

According to The SiriusDecisions B2B Marketing Automation Study, there are a whopping 11 times more B2B organizations using marketing automation than there were in 2011. (So, With stats like that, RTP is definitely making a name for itself.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 48

Leadspace

DECEMBER 5, 2016

The stats all back up that assertion. A recent study by TOPO for the ABM Leadership Alliance, for example, found that “companies that have implemented ABM have seen a substantial lift in average contract value of 171%(!) Don’t get me wrong – ABM is very effective. But it’s about a change of mentality.

Account Based Marketing 72

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 72

Adobe Experience Cloud Blog

DECEMBER 1, 2014

But in order for them to have the desired effect, we have to choose the right topic, pick the right stats, and design them to convey our message in a fun and shareable way. 5 Common Infographic Pitfalls to Avoid at All Costs was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Cost 48

Cost B2B Thought Leadership Stats Marketo 48