KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Adobe Experience Cloud Blog

JUNE 24, 2016

It ensures your content can be read and consumed on any device to improve the user’s experience, and it makes it easier for Google to crawl, index, and organize your site to increase search engine traffic. In fact, 83% of B2B marketers said mobile apps were important to content marketing, according to Strategy Trends.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

Adobe Experience Cloud Blog

MARCH 19, 2018

You can find this data quickly using some available tools like SEM Rush, BuzzSumo, your website analytics platforms like Google Analytics, and your engagement platform. Many B2B marketers look to conversions and leads as the main objective of their marketing activity. Click To Tweet.

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Sponsor: Marketo.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Follow Eric.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Marketing Insider Group

MARCH 25, 2013

All along that journey, the importance of content and integrating optimization with publicity played a key role in being able to win clients like McKesson, a $100 billion healthcare technology company, CA, HP, Radian6, Marketo, StrongMail and many others. The alternative of course, is to advertise. Photo Source.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Adobe Experience Cloud Blog

JANUARY 21, 2016

We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. but that percentage is growing fast. Mike Tomita, Online Marketing.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Adobe Experience Cloud Blog

JUNE 6, 2018

The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. To measure the necessary metrics for this goal, use a marketing automation platform or set up custom campaign tracking in Google Analytics. Share your thoughts in the comments below! Possible KPIs.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

AUGUST 28, 2014

If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zappos, Google, Twitter, LinkedIn and many more.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Thought Leadership Paid Search Agency 48

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Tom Pick's blog Webbiquity.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Zoominfo

MAY 21, 2020

A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. Check Out ZoomInfo’s Tips for Outreach Texting How To Write A BASHO Cold Email (With Examples) Like many B2B companies, ZoomInfo has such a wide total addressable market. And we’ve got examples.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Contently

OCTOBER 18, 2016

When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Big brands like Adobe, Oracle, Salesforce, IBM, and Marketo wield considerable power, and their product suites (or “clouds”) are the primary tools for many businesses.

Work Management 60

Work Management Marketing Management Marketing Automation Services Planning 60

Adobe Experience Cloud Blog

JANUARY 28, 2015

I recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered: Curate yourself. If you can write and publish content on LinkedIn, I think it benefits your industry thought-leadership.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

Onalytica B2B

JANUARY 18, 2017

” Tim Hughes – Co-Founder of Digital Leadership Associates. MarTech Advisor has been keenly tracking the developments and thought leaders in this space to provide a deeper understanding about it to marketers through focused content, software reviews and even career opportunities they need to be able to succeed.”

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. This playbook is co-written by two veterans of the B2B sales and marketing space, Boudinet Media’s Jeremy Boudinet and OutboundView’s Blake Johnston. What is thought leadership you ask?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. If your company is leveraging marketing automation platforms like Marketo, all of this becomes much easier and more efficient. Digital Marketing b2b Consumer'

Video Marketing 48

Video Marketing Campaigns Marketing Automation Services Work Management 48

Adobe Experience Cloud Blog

JANUARY 13, 2015

Author: Sanjay Dholakia I’m now about halfway through a series of conversations the Economist Intelligence Unit had with six marketing pundits who have shared with us their thoughts on everything from the changing roles of marketers , new ROI metrics , and the power of authentic, continuous relationships. Engagement Marketing b2b Consumer'

Planning 48

Planning Paid Search Agency Advertising Agencies Transparency 48

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

JANUARY 7, 2015

If your business has a strong web presence, you probably know by now that if you work on generic goals or leads then Google Analytics is your one stop shop—providing a wealth of information on how your site is performing. They skim what’s going on every second on Facebook, Twitter, WordPress, etc. Digital Marketing b2b'

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Click on the images for larger version. Nothing beats good copy.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Adobe Experience Cloud Blog

MARCH 23, 2017

Author: Nate Dame Videos are becoming increasingly important for B2B marketing. Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. How Does Google Rank Videos? How Does Google Rank Videos?

Lead Scoring 134

Lead Scoring Lead Ranking Optimization Video Marketing 134

Adobe Experience Cloud Blog

APRIL 5, 2012

They took to the stage in a very informal conversational manner to discuss everything on the mind of a good social media marketer; Google+, Facebook, Twitter and everything in between, including lots of takeaways for the B2B marketing world. Do you see all the mentions on Twitter or is it just overwhelming?

Marketing & Strategy 48

Marketing & Strategy Conference Twitter Facebook 48

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Twitter 100

Twitter Tips Tools Tactics 100

Adobe Experience Cloud Blog

JUNE 25, 2018

To do this, we’ll examine the marketing operations of some well-known brands in the B2B space, and take a closer look at what’s worked for them. #1. For example, the blog you’re reading right now, Marketo’s blog, has over 20 different topic categories and nearly 50 internal bloggers. Find Internal Subject Matter Experts.

B2B Thought Leadership 133

B2B Thought Leadership Content Thought Leadership Marketo 133

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Directive Agency

MARCH 7, 2019

Don’t worry about trying to individually follow each woman on Twitter; we created a Twitter List to makes things easier for you! Her strong skills and expertise have led to a number of groundbreaking changes in the B2B marketing technology field, making her one of the most prominent marketing leaders in the industry.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

AUGUST 4, 2017

For B2B, it can be challenging to determine whether latest and greatest platforms are worth the investment. Twitter has 313 million monthly active users. adults) use Twitter. 42% of Twitter users log on daily, including 23% who do so several times a day. Video is the fastest-growing media type on Twitter.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

Adobe Experience Cloud Blog

DECEMBER 8, 2016

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. Not to mention, B2B organizations implementing account-based marketing can use these unique insights to inform their targeted campaigns. In April, Twitter introduced Ad Groups. Real-Time Marketing. Remarketing.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52