Marketing Insider Group

JULY 13, 2020

Perhaps one of the greatest gifts has been to work with some great firms and people from the analyst community. While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service.

CMO 202

CMO Marketing AI Paid Search Agency Work Management 202

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Marketing Insider Group

MAY 26, 2020

But now is the time to shift the business, marketing communications and approaches. Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Seismic

SEPTEMBER 14, 2023

We could bore you with our thoughts on the matter, but the numbers speak for themselves. In 2022, 77% of B2B companies worldwide listed employees with sales enablement job titles which is more than double from 2015. It’s a great way for talent to learn to communicate with their managers and colleagues.

Peer-to-peer 64

Peer-to-peer Budget Programs B2B Thought Leadership Deliverability 64

PathFactory

AUGUST 15, 2022

On a daily basis, your customers are interacting with people who could be interested in the solutions you have to offer—and this communication is happening in circles you don’t have access to as a vendor. The dark social happens when your customers are exchanging advice with their peers, or providing feedback on new solutions.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

DemandBase

AUGUST 10, 2020

What’s more, ABM as a category, strategy, and technology has shifted significantly among B2B marketers from being perceived as a nice-to-have to a strategic must-have. B2B firms see a 40 percent year-over-year increase in ABM budgets from 2019 to 2020. All (digital) roads lead to ABM.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers.

Conference 65

Conference Advertising Agencies Peer-to-peer B2B Marketing 65

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Content Marketing Institute

DECEMBER 10, 2018

You send connection requests to current and past colleagues, along with peers in your professional circles. peers, prospects, partners) and help you increase thought leadership in your industry. HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. The word is “LinkedIn.”.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Savanta

MARCH 27, 2011

With this philosophy in mind we’ve partnered with B2B Marketing Magazine to compile a series of benchmarking reports. How are my peers allocating their budgets? What tactics deliver greatest success? The latest in the series concerns B2B Search Marketing and in this post I’d like to share some highlights.

SEO 120

SEO Allocation Webcast Peer-to-peer 120

Heinz Marketing

SEPTEMBER 7, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled “ Wanna Be CMO of a B2B Travel Company Right Now ? As a marketing leader, not only in travel, but in B2B travel, this has been an interesting year.

Top of Funnel 89

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 89

Adobe Experience Cloud Blog

AUGUST 4, 2015

Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. What is B2B Tech Yelpification? Business technology purchases are no less important.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

MKT1

JULY 13, 2023

I thought this project was a great example of where “content marketing” and marketing in general is going. B2B Marketing Strategy: 2-Hour Workshop next week on 7/19 from 9-11 AM PT. Includes peer review. So I wrote this newsletter and made a video with some early-stage marketers to help.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Inbox Insight

APRIL 20, 2023

B2B thought leadership marketing ranks in the top 5 content marketing goal priorities for 42% of B2B marketers , highlighting how quality content from subject matter experts can provide truly valuable insights for B2B buyers. As a result, buyers look for short cuts to help them navigate their decision making.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Top of Funnel 52

Content4Demand

DECEMBER 29, 2019

“How can I practice self care?”. While there’s a clear definition of self care — “the practice of taking action to preserve or improve one’s own health” — the ways in which people embrace it are vastly different. We’ve all felt the urge to clean out our closets once the New Year hits. Less clutter and mess mean less stress, right?

Planning 40

Planning Peer-to-peer Content Marketing Business 40

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), So, happy new year, and here are some of my thoughts on what we’ll see as priorities for adoption and investment in 2017.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Webbiquity

FEBRUARY 4, 2013

But in Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) , authors Gini Dietrich and Geoff Livingston provide a roadmap to developing strategy, planning tactics, determining and executing the best approach, and finally measuring and refining a unified marketing effort.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. Unfortunately, I feel that in B2B, content marketing has become a very silo-ed department that’s not creative, it’s not fun, and it’s not aligned with your brand. Word by word.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Heinz Marketing

JANUARY 24, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you like what you hear today, we try to cover good topics in B2B sales and marketing. We try to feature some of the best and brightest minds in B2B sales and marketing.

B2B Thought Leadership 104

B2B Thought Leadership CMO B2B Sales Paid Search Agency 104

Anything Goes Marketing

NOVEMBER 15, 2009

While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. What better way to get in the heads of those that attended than by reading their actual thoughts. The result was better than Eloqua could ever have expected. Because it’s real.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude. The people you meet. Highlights from my Fall Schedule.

Social Media 128

Social Media Media Blogger Co-Registration 128

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Sword and the Script | B2B

DECEMBER 26, 2023

That much is apparent I compiled this year’s list of marketing and communications predictions. The thoughtfulness and passion in these predictions are an inspiration. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Heinz Marketing

DECEMBER 11, 2017

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In order to succeed in this day in age, modern marketers need to take a seat at the revenue table and own the revenue number along with their Sales peers. What’s better than one team winning … three!

Top of Funnel 44

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 44

Directive Agency

JUNE 24, 2019

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Director of social and partnerships. His interest and talents in social emerged early. Disruption comes from innovation.

Marketing AI 92

Marketing AI Creativity Burn Rate B2B Thought Leadership 92

Sprout Social

AUGUST 14, 2023

From enabling employees to quickly share posts to equipping them with industry-leading content, Sprout helps brands turn employees into thought leaders and expand the reach of your brand story. With our social media management platform, your team executes seamlessly across tactics to maximize your reach and engagement.

Tools 72

Tools Enterprise Management Curation Peer-to-peer 72

Inbox Insight

FEBRUARY 2, 2021

What is the psychological impact of thought leadership and how might I use this to deliver better content experiences to my target audience? Thought leadership is used by 43% of B2B marketers as a goal priority for their content marketing, according to our recent survey. Reading time: 4 minutes.

Thought Leadership 75

Thought Leadership B2B Thought Leadership Top of Funnel Peer-to-peer 75

6sense

JANUARY 11, 2022

Another group chatted about the Dark Funnel — the anonymous “digital breadcrumbs” that B2B buyers leave behind as they conduct research. Another group chatted about the Dark Funnel — the anonymous “digital breadcrumbs” that B2B buyers leave behind as they conduct research. Online communities. Admit to failure.

CMO 62

CMO Sales Management Peer-to-peer Top of Funnel 62

Heinz Marketing

JUNE 1, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Top of Funnel 62

Top of Funnel Thought Leadership Cross-Selling Work Management 62

WebMarketCentral

JUNE 26, 2007

Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities. sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 Overall, Web 2.0

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. In 1996, Microsoft introduced NetMeeting, which enabled users to communicate and exchange data in real-time. Here’s what’s inside: What is a “virtual event”? Virtual event history. Virtual events are NOT physical events.

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Pam Didner

APRIL 2, 2021

User-generated content can also be content from your community members or followers. What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. How to Measure Content Marketing.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

Golden Spiral

DECEMBER 3, 2021

For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Posts on social media can cause massive surges in business or take down an individual’s reputation. Organic Social Media Strategy for HealthTech Companies.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62