Trade Press Services

MARCH 4, 2024

By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel. B2B evergreen content focuses on valuable expertise that’s built to last. This is a key attribute of any thought leader.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

PathFactory

OCTOBER 12, 2022

She was featured in this Harvard Business Review article discussing how the modern B2B buyer journey is changing, and those buyers expect more than ever. I sat down with Caitlin to get her thoughts on everything from the buyer journey to sales and marketing alignment (and everything in between).

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

KoMarketing Associates

SEPTEMBER 11, 2018

It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. We also started mapping the content to the buyer journey.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Aberdeen

MAY 19, 2023

In the world of business leadership, understanding the power of customer experience (CX) strategies is like having a secret weapon for success. By understanding buyers, these leaders can better connect with them and ultimate drive better business results.

Video Marketing 40

Video Marketing B2B Thought Leadership Marketing Management Thought Leadership 40

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

B2B Digital Marketer

NOVEMBER 9, 2023

Introduction In this episode of B2B Digital Marketer, the conversation delves into the intersection of data and creativity in marketing. Maynard highlights the shift in B2B marketing strategy, urging marketers to move away from a narrow focus on target audiences and instead consider the wider decision-making unit or buying committee.

Marketing AI 52

Marketing AI B2B Thought Leadership Thought Leadership Marketing & Strategy 52

PathFactory

MARCH 4, 2021

While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. You want buyers to jump from one rock to the next one and so on and you want to lay out the path in a very clear way. Existing customers. In conclusion.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Heinz Marketing

APRIL 29, 2021

With no alignment, the funnel breaks, prospects receive mixed messaging poorly targeted to where they are in the buyer journey. These can include executive summaries, technical sheets, case studies, and more. . Develop Sales Collateral Content . Build out content that supports sales’ initiatives and processes.

Top of Funnel 135

Top of Funnel Account Based Marketing ABM Practices 135

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. B2B Marketing’s Editor-in-Chief, Joel Harrison, kicked off the event and teased what was in store for the day, including four different breakout rooms which focused on key ABM topics – so what did you miss?

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Adobe Experience Cloud Blog

JULY 6, 2017

Start providing them with case studies, third-party reports that compare your company to competitors, price charts, etc. Consumer drip campaigns differ from B2B campaigns because the goals are usually simpler and shorter-term. Opens and click-throughs are two key metrics to monitor throughout the buyer journey.

Top of Funnel 134

Top of Funnel Campaigns Buyer's Journey Lead Scoring 134

SWZD

MAY 14, 2019

– wipes a bead of sweat from brow – there was a keynote, breakout session, case study, or sponsored dinner for literally everyone. . The predominance of ABM initiatives and the planned increase in those initiatives demonstrates the growing importance of ABM as a strategy in B2B marketing.

Top of Funnel 48

Top of Funnel Account Based Marketing B2B Thought Leadership ABM 48

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. Create comparison guides, case studies, and white papers that showcase how your product or service stands out from competitors.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

DealSignal

DECEMBER 28, 2021

Start by reviewing B2B demand generation best practices , strategies, and tactics you should bring with you in 2022 to boost your marketing-qualified leads. Buyers today are more well-informed than ever, spending a large portion of their buyer journey researching before meeting with a sales rep. Demand gen strategies.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Adobe Experience Cloud Blog

OCTOBER 25, 2016

A Marketo Case Study. This comprehensive integration helps digital advertisers optimize their Facebook ad spend in their familiar Facebook ad manager environment, leveraging Marketo’s downstream buyer journey data, such as conversion, to a sales opportunity or paying customer. A Revel Systems Case Study.

Marketo 48

Marketo Facebook Top of Funnel Advertising Agencies 48

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

thePoint

SEPTEMBER 10, 2019

Engaging content can take many forms and certainly has a specific purpose in a buyer’s journey (more on that below). Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

Business Brainz

JULY 11, 2021

B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. B2B Marketing. 73% of B2B buyers say they want a personalized, B2C-like customer experience. Closing deals in B2B was never easy – and is getting more complex each day. What is Insight?

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

PathFactory

APRIL 3, 2019

Marketing leaders share their thoughts. Now that the dust has settled and everyone has had time to absorb the results, we asked some marketing leaders to reflect on the survey and share their thoughts. “I Yes, of course, I want to talk to references and read case studies. Matt Heinz. President, Heinz Marketing.

Peer-to-peer 61

Peer-to-peer Buy Research Allocation 61

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? It is important to note that the journey is not always linear and the buyer may move to and fro between two stages.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Looking back one year later, my top-ten list aged well and all are still highly relevant and critical for B2B marketing.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Launch Marketing

JANUARY 18, 2018

Here are 5 best practices that will help you improve your B2B lead conversion efforts. Identify specific buyer personas: While segmentation is not a new concept in marketing, building buyer personas is too often ignored by B2B marketers because of its complexity. Strengthen sales and marketing alignment.

Sales Qualified Leads 61

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Conversion 61

Adobe Experience Cloud Blog

JULY 18, 2016

Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! In demand generation, it ultimately boils down to two key strategies: Traditional B2B marketing is often done through broad-reaching campaigns. Why does it matter?

Account Based Marketing 48

Account Based Marketing Demand Generation Top of Funnel Lead Scoring 48

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Buyer demographic and behavioral data was difficult to find. The thrust of this playbook is simple: Launching an inbound B2B marketing strategy does not need to be expensive. Technique #1.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Content is King Content marketing remains a cornerstone of any successful B2B marketing strategy. Content Drives Awareness: A whopping 83% of B2B content focuses on building brand awareness and interest.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Golden Spiral

APRIL 16, 2019

You brought up four key words that I think can apply to B2B tech companies. Where do B2B companies struggle with relevancy? They were calling leadership out of me. Then he would speak life into that situation, even though I thought I failed the team, or I missed that one shot, or I missed that pass. Why do we hesitate?

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Marketing Insider Group

JANUARY 28, 2015

You can turn it into a Slideshare, or take the speaker notes and turn it into a blog post, or interview experts in the industry about their thoughts on the material – there are a lot of options here. In the early stage, research papers, surveys, and thought leadership documents all help the buyer understand the problem they have.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. But when you get it right, B2B content marketing can have a huge impact on the success of your organization. Millennials make 73% of all B2B buying decisions. Forrester ) Millennials aren’t the interns anymore.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Heinz Marketing

AUGUST 30, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Content is King Content marketing remains a cornerstone of any successful B2B marketing strategy. Content Drives Awareness: A whopping 50% of B2B content focuses on building brand awareness and interest.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

B2B Digital Marketer

MARCH 18, 2021

But in this episode, Dr. Pelè shares his thoughts on how to improve ROI in your content marketing strategy. Jim Rembach (00:00): Hey B2B DM gang. I am excited today because I’m going to get the opportunity to share with you the results of a case study that I did with content marketing on LinkedIn, which resulted in a 726.9,

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

FunnelEnvy

APRIL 1, 2024

All of this will require robust B2B demand gen strategies. This area is where B2B demand generation (demand gen) comes in. What is B2B Demand Gen for SaaS Companies? B2B demand generation focuses on creating brand awareness, driving interest, and generating leads for your SaaS product or service.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. And, it should be aligned with a stage of the buyer journey: Top-of-funnel posts are designed for target buyers in the awareness stage. Middle-of-the-funnel posts are targeted at consideration stage buyers. Audience engagement. Brand awareness.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Vidyard

OCTOBER 27, 2019

From how-to content to case studies, explainers, and beyond—the possibilities are practically endless. Thought Leadership Videos. Good for: Building thought leadership within your industry, establishing expertise on a given topic, educating your audience about a particular subject, and making a human connection.

Top of Funnel 110

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 110

Contently

MAY 11, 2018

This work is separate from the commercial arm of the firm, which provides B2B cybersecurity services. UpGuard’s research team has tapped into a rich vein of content, one the company can leverage at any stage of the buyer journey. I can’t stress how rare this is when it comes to B2B brands and original research.

Top of Funnel 122

Top of Funnel B2B Thought Leadership Urgency Marketing Thought Leadership 122