Trending Topics to Evergreen Content: Three Types of Content that Move Audiences through the B2B Buyer’s Journey
Trade Press Services
MARCH 4, 2024
By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel. B2B evergreen content focuses on valuable expertise that’s built to last. This is a key attribute of any thought leader.
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