ClearVoice

MAY 10, 2024

Let’s see how content can unlock the potential across your entire company. A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. 85% of products fail with companies don’t talk to consumers. First up is Internal Communications. Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. To pave the road to corporate success, every company needs a solid, actionable marketing plan. There are, however, many creative ways to implement UGC in your B2B marketing strategy.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

BOP Design

APRIL 24, 2023

Repurposing B2B content has been our mantra at Bop Design for more than a decade, but it becomes increasingly crucial to companies that are working leaner and with fewer resources. When we talk about content, it includes a lot of resources – B2B web pages, blog posts, case studies, sales materials, etc.

B2B Thought Leadership 83

B2B Thought Leadership B2B Advertising Agencies Paid Search Agency 83

BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Creating Thought Leadership (aka Blogging). In certain circumstances, “creating thought leadership” is a fancy way to say “blogging.”

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Craftmanship

MARCH 27, 2013

Have Marketers Killed This B2B Golden Goose? The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. can all be B2B. What Makes B2B Different.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. The Thought Leadership approach according to ExoB2B. see below).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

BOP Design

NOVEMBER 17, 2021

If you’re a B2B company, your website is likely the most important sales and marketing tool in your arsenal. of B2B buyers say they check a business’s website before making a purchase. Your prospective customers are doing their due diligence, and your B2B website plays a critical role in their evaluation strategy.

Marketing Websites 121

Marketing Websites B2B Thought Leadership B2B Thought Leadership 121

Launch Marketing

MARCH 8, 2023

You have probably heard the phrase, “content is king,” for many years now, but its message remains the same; the critical necessity of B2B content marketing. To successfully develop engaging B2B content marketing assets, keep these five things in mind. These can include whitepapers, case studies, guides and more.

B2B Marketing 118

B2B Marketing Content Marketing B2B Thought Leadership B2B 118

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Launch Marketing

JANUARY 26, 2022

As more and more B2B businesses turn to content marketing for their lead generation efforts and building their sales pipelines, it seems that they are also are realizing the need to participate in developing an effective B2B content strategy. Focus on Creating Your Content Strategy First. Sales Team Members.

Tactics 118

Tactics B2B Thought Leadership B2B Marketing Marketing Strategy 118

FunnelEnvy

APRIL 1, 2024

All of this will require robust B2B demand gen strategies. This area is where B2B demand generation (demand gen) comes in. What is B2B Demand Gen for SaaS Companies? B2B demand generation focuses on creating brand awareness, driving interest, and generating leads for your SaaS product or service.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Vision Edge Marketing

AUGUST 22, 2023

These two concepts came into play in a recent conversation with a CGO of a B2B Identity and Access Management company who asked : “ What are the pros and cons of using the waterfall versus the intent approach for developing a new opportunity scoring model and which approach would I recommend.

Lead Ranking 210

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 210

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Jonathan Kantor is 14-year white paper marketing veteran. Gender: provides guidance as to whether you should include a case study in your white paper.

Paper 100

Paper Work Management Marketing Management SME 100

sagefrog

JANUARY 11, 2024

With millions of businesses sprouting up almost daily and widespread access to powerful search, review, and social networking platforms, brand awareness is unquestionably vital for B2B brands. What Is B2B Brand Awareness? 6 Proven Tactics That Generate B2B Brand Awareness 1. 6 Proven Tactics That Generate B2B Brand Awareness 1.

Tactics 52

Tactics Brand Identity Branding Ad Building 52

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Image credit: Alexander Shatov on Unsplash As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing ; there is no close #2 (though Twitter may yet hold on). Nearly 200 million are in the U.S.

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. Let’s begin to build the case from this report. Companies with deep pockets can acquire some really valuable start-ups for relatively short money. Company Employee Size. By selecting the U.S.

Work Management 217

Work Management Content Marketing Management Paper 217

BOP Design

NOVEMBER 30, 2022

If you’re in the B2B sales and marketing world, you are probably familiar with the three stages of the buyer’s journey: Awareness , Consideration , and Decision. The B2B buyer’s journey often spans weeks or even months, and planning how to market to your audience during this time requires a solid B2B content strategy.

Work Management 115

Work Management Marketing Management B2B Thought Leadership B2B 115

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? In the “late stage” of the buyer’s journey, case studies (40 percent) appear to be most effective, followed by in-person events (32 percent) and other types of content (27 percent).

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

Optinmonster

DECEMBER 1, 2023

As part of the Content Marketing Institute’s (CMI) projections for 2024 , they surveyed nearly 900 B2B marketers. CMI’s 2023 content marketing study revealed that marketers struggle with measuring the success of their content. You don’t need to buy special equipment or conduct in-depth studies to write engaging posts.

Webinar Metrics 79

Webinar Metrics Top of Funnel Marketing Budget Content 79

The Marketing Blender

MAY 2, 2022

How to Do B2B Social Media Marketing the Right Way. Wondering how to do B2B social media marketing ? Since they sell to other businesses rather than to the general public, B2B companies often have the reputation of being overly professional or “boring”—even when that’s far from the case. Resources. .

Social Media 122

Social Media Advertising Agencies B2B Marketing Social Marketing 122

BOP Design

SEPTEMBER 3, 2020

Recently, we explored what sets the foundation for a successful B2B marketing strategy. These can be short updates about your company, product launches, press releases, etc. This applies to most industries but does not include things like product manuals or thesis papers for the more scientific or regulated industries.

B2B Thought Leadership 113

B2B Thought Leadership B2B Thought Leadership Content 113

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. In this post, we look at 5 great B2B content marketing examples and what makes them stand out. HubSpot’s Case Study. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

B2B Marketing Directions

SEPTEMBER 9, 2023

(This month's Research Round-Up features a research-based white paper by Winterberry Group that addresses the current state and future direction of B2B marketing and a wide-ranging research report by Livestorm, mention, and Jotform that is based on a global survey of marketers.)

Paid Content 70

Paid Content Paid Search Agency Studies Research 70

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 77

Marketing Management Vendors Studies Top of Funnel 77

BOP Design

JULY 22, 2020

Lack of time is a common reason marketers cite when explaining why they can’t start or implement a B2B content marketing strategy. In this post, I share tips on how to craft an efficient B2B marketing plan – essentially taking one piece of thought leadership content and turning it into four or more pieces of sought-after content.

Planning 91

Planning Efficiency Marketing Plans B2B Marketing 91

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

nDash

AUGUST 20, 2020

Written content is often the best format for communicating in-depth, complex, or technical information, making it particularly well-suited for B2B marketing. White papers. Case Studies. B2B Blog Post Example: Ahrefs. It’s tough to call out just one brand producing great B2B blog posts. White Papers.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

BOP Design

MAY 9, 2022

You’ve decided it’s time to redesign (or if you’re a startup, design from scratch) your B2B website. Start with your B2B website’s homepage. In this post, I’ll discuss some of the key elements your B2B website’s homepage should have. product pages , process pages, case study pages, etc.) You’re pumped.

Marketing Websites 88

Marketing Websites Top of Funnel B2B Thought Leadership B2B 88

ViewPoint

SEPTEMBER 28, 2018

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Once a month programming is very good, twice a month for moderately sized companies provides visibility and a following.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. In fact, today’s customer is usually 57 percent of the way through their decision-making process before they directly connect with a company for the first time. One of the primary reasons is that B2B organizations are not meeting customer needs.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Webbiquity

AUGUST 22, 2017

Consider the brand value of companies like Apple, Whole Foods, and BMW. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Today, it is worth $1.2

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273