PureB2B

MAY 30, 2022

There are a few key questions that most sales teams had when the GDPR became enforceable. Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? We’ve written this article to help you gain clarity into ensuring your B2B data usage is GDPR compliant. IP address.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. And this is no surprise. Content marketing dominates.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Vidyard

OCTOBER 19, 2016

It’s a perfect opportunity for marketers, sales leaders and business executives to discover what’s really working and to gain practical advice on how to use video in a more strategic way to deliver real results.”

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Zach King started his journey in film at the age of 7 when his parents put him in charge of shooting home videos at a wedding.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Mereo

JANUARY 25, 2018

Social selling has been a sales industry buzzword for the past few years, gaining steam in some circles the last six months – some even espousing it is the silver bullet to make selling (especially prospecting) “easy.” The study also found that salespeople using social media met and exceeded sales quotas 23% more often as well.

Top of Funnel 61

Top of Funnel Cold Calling Social Media B2B Sales 61

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Video has emerged as a powerful tool for modern B2B sales teams. The winners of the 2018 Video in Business Awards Sales categories. No problem!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Unsurprisingly, companies with more employees produce more videos on average.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Unsurprisingly, companies with more employees produce more videos on average.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Video has emerged as a powerful tool for modern B2B sales teams. The winners of the 2018 Video in Business Awards Sales categories. No problem!

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. And B2B salespeople are a big reason why it’s growing. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Unsurprisingly, companies with more employees produce more videos on average.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Markempa

AUGUST 12, 2021

The one thing I can guarantee you about the journey is that getting more leads is not better if you don’t know how to nurture them. The goal of lead nurturing is to help potential customers on their buying journey. It’s not just about converting leads to becoming “marketing qualified.” Crazy, right?

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Tim Harmon will likely publish on this data.)

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Ambal's Amusings

SEPTEMBER 17, 2009

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Salesforce Marketing Cloud

MARCH 4, 2023

It helps teams across marketing, sales, commerce, service, and IT with the tools and information they need for personalized and consistent customer experiences that drive business value. A CRM system allows businesses to manage customer and prospect relationships with data. partners, and interactions with your brand.

CRM 98

CRM Work Management Marketing Management Paid Search Agency 98

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic?&# 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Marketing Insider Group

SEPTEMBER 14, 2020

On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. 91% of B2B marketers utilize content marketing to reach customers. 79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Optinmonster).

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C?

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. .

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. But when you get it right, B2B content marketing can have a huge impact on the success of your organization. Millennials make 73% of all B2B buying decisions. Forrester ) Millennials aren’t the interns anymore.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C?

Work Management 59

Work Management Marketing Management Marketing & Strategy Cross-Selling 59

Tony Zambito

OCTOBER 9, 2015

The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content. The Forrester report, as well as others, alludes to this problem.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Salesforce Marketing Cloud

JULY 21, 2021

For example, sales doesn’t share knowledge or data well with marketing; marketing has no knowledge of when a customer has contacted customer service. This means your marketing, sales, commerce, service, and IT teams can be connected on our platform no matter where they’re physically located in the world.

Enterprise Management 98

Enterprise Management Work Management Marketing AI Marketing Management 98

Albacross

NOVEMBER 14, 2019

Although the concept of making a sale seems simple, there can often be some confusion regarding what B2B sales is, as well as how the process differs from the B2C space. So, in this article, we’ll go through everything you need to know about B2B sales and the best sales strategies that have been proven to deliver results.

Sales Management 70

Sales Management B2B Sales Top of Funnel Webinar Metrics 70

The ROI Guy

JULY 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. B2B marketers work at all these levels. Four Common Myths.

Enterprise Management 235

Enterprise Management Work Management Marketing Management Marketing Automation Services 235

Webbiquity

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

JULY 7, 2010

Best of B2B Marketing. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

LeadSquared

FEBRUARY 22, 2020

You must craft your B2B marketing strategies such that it targets your audience well, and is able to complement their product research. Because, “ 74% of B2B consumers conduct half of their research online before making an purchase. ” ( Forrester ) As the statistics show, B2B lead’s journey often begins online.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Account Based Marketing 52

LeadSquared

FEBRUARY 23, 2020

You must craft your B2B marketing strategies such that it targets your audience well, and is able to complement their product research. Because, “ 74% of B2B consumers conduct half of their research online before making an purchase. ” ( Forrester ). B2B Marketing Strategies for 2022. Content Marketing.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Account Based Marketing 52