Biznology
JULY 5, 2012
Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum. Where is performance marketing in B-to-B headed? Photo credit: Wikipedia. What a treasure trove!
Biznology
FEBRUARY 29, 2012
Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.
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Heinz Marketing
MARCH 26, 2022
B-to-B Marketing Doesn’t Have to Be Boring. Most people believe B2B marketing to be dry and dull, however what researchers have found leads to this assumption is that it’s not the product or services offered that are causing this image, but how it’s presented. 5 Metaverse Trends for Brands to Watch.
Biznology
SEPTEMBER 3, 2015
But the trend appears in financial services, manufacturing, and business services as well. SiriusDecisions, the marketing consulting firm, views its popular Summit as a place to deliver fresh research to its clients, as part of its paid advisory service. Here’s why B2B companies are jumping into proprietary events. Like this post?
Biznology
DECEMBER 31, 2014
Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns. Like this post?
ViewPoint
FEBRUARY 24, 2016
In fact, Aberdeen research shows that 60% of leads, on average, still come in through outbound marketing efforts – vs 40% from inbound.". And that became a trend, but then those people became impossible to find because demand so far outstrips supply.". From Mike Weinberg, New Sales. Simplified. : "Many in what’s called the Sales 2.0
Marketing Insider Group
MAY 19, 2015
I researched keywords, I interviewed customers, analysts and influencers in our space and basically created a corporate website that looked more like a blog. I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. Content marketing.
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