B to B Direct Marketing Research Trends 
Biznology
JULY 5, 2012
Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. It generally means that the media channel owner conducts a campaign, and charges the marketer an agreed price for every respondent, according to predetermined criteria. Photo credit: Wikipedia. Pay per appointment.
Biznology
SEPTEMBER 25, 2015
You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
SEPTEMBER 3, 2009
Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Marketers might be investing in blogs than they are really worth.
Ambal's Amusings
JANUARY 7, 2010
If your objective is to help businesses capture a lead, close a sale or establish themselves as kings in a crowded market, here's some tips to avoid: Don't lead with the product pitch: In today's economy nobody likes to be sold to. You can do this by talking about things they care about, such as problems and trends. Cindy King.
B2B Digital Marketer
AUGUST 17, 2020
31:04 – Investing in customer research. 35:52 – The one question every B2B digital marketer should ask themselves. I think we’re seeing so many trends in B2B marketing that are just a better way to operate. What would you look at investing in, Ethan Beute ( 30:43 ): Um, customer research?
Expert insights. Personalized for you.
80 
Let's personalize your content