Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. (And And before that he created and co-founded the popular marketing automation software Marketo. The Engagio and Demandbase merger. How he got here.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Engagio

OCTOBER 11, 2021

Campaign Management software automated the process of sending out campaigns — primarily direct mail at that time and then email. A few years later, a couple of ex-e.pihanites, our very own Jon Miller along with Phil Fernandez, started Marketo to focus solely on B2B marketing and created what has now become the Marketing Automation space.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

DemandBase

MAY 22, 2019

If you’re thinking “what is this Demandbase ABM Ecosystem and why should I care?” Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. So how does a Demandbase client get value from the Demandbase ABM Ecosystem?

DemandBase 63

DemandBase Account Based Marketing ABM Marketing Management 63

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

DemandBase 53

DemandBase Marketo Account Based Marketing ABM 53

The Point

JUNE 26, 2009

Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo.

DemandBase 100

DemandBase Landing Pages Leads Lead 100

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Convince & Convert

FEBRUARY 9, 2024

One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. We need better leads.”

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Contently

JANUARY 31, 2023

The next step after understanding what the customer thinks today is to predict where those sentiments will lead them tomorrow. Marketers today have options in the MarTech solutions they use to identify leads and understand sentiment. There is also content personalization functionality embedded in platforms like HubSpot and Demandbase.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Martech

MARCH 27, 2024

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. This alignment can lead to improved communication and a more streamlined sales process. The personalized approach tends to resonate more with decision-makers, facilitating the sales process.

Account Based Marketing 114

Account Based Marketing Spending B2B Marketing ABM 114

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Oktopost

APRIL 1, 2021

In this episode of the Radically Transparent podcast, Oktopost’s Managing Director EMEA, Colin Day , fills in for host Jennifer Gutman and sits down with MarTech legend Jon Miller , co-founder of Marketo and Engagio, and now CMO at Demandbase. Jon is a marketing entrepreneur and thought leader. Like What You Heard About MarTech?

Account Based Marketing 101

Account Based Marketing DemandBase Planning Marketo 101

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

ClickZ

JUNE 15, 2020

DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media. Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Martech

MAY 3, 2023

They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. Email marketing is a powerful tool for nurturing leads. Leading readers down the marketing funnel naturally is crucial for creating a seamless user journey and boosting conversions.

Top of Funnel 102

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 102

Engagio

JANUARY 30, 2024

In the marketing and sales world, time series modeling can be effective in: Understanding seasonal trends (When do most leads enter the pipeline? Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.) Predicting sales growth.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. ‘intent’ acknowledges this essential aspect of marketing.

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Traditional Marketing and Sales technologies are lead-based. Collecting the right data.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. ABM is about quality leads and engaging active buyers. The obsolete methods of Lead generation are transforming. Now you cannot solve demand generation problems with quantity leads. You should search for quality leads and active buyers.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Rich, MRP, Madison Logic, Terminus and more.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. To others, the automated shipments of boxed cookies, or VIP events throughout the year. To some, ABM means running continuous ads.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. Lead Forms and Downloads: Analyze form submissions and content downloads to gather insights into prospect interests and pain points. So, how will you leverage intent data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DemandBase

AUGUST 10, 2020

All (digital) roads lead to ABM. It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. And with the launch of the ABM Innovation Tour, we at Demandbase did just that. So let’s double down.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

The Point

AUGUST 25, 2020

Which of the following do you have in place: CRM, Marketing Automation, Programmatic, ABM (Demandbase, Engagio, 6Sense, Terminus), Sales Enablement (SalesLoft, Outreach), Data Enrichment/CDP (ZoomInfo, DiscoverOrg, Leadspace), Conversational Marketing (Drift), Content Experience (Uberflip), Website Personalization, Attribution. .

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Engagio

AUGUST 27, 2021

During the marketing automation era, Marketing and Sales alignment resembled a baton pass in a relay race. Marketing owned the top of the funnel, generating leads. A play is a series of orchestrated interactions (both human and automated) across departments and channels. Demandbase Selector interface in “Basic” Mode.

Top of Funnel 71

Top of Funnel DemandBase Trigger Marketing Paid Search Agency 71

Valasys

OCTOBER 5, 2018

With the addition of powerful new content creation, sales tools, and auditing capabilities, we are continuing to set the industry standard for marketing automation.”. Through integration with Demandbase, Eloqua offers Account-Based Marketing capabilities. What is Eloqua.

Eloqua 76

Eloqua Lead Gen Marketing Automation Services Paid Search Agency 76

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Your marketing team can take care of that approach with marketing automation. According to Hubspot, executives note a leading reason for accepting an initial meeting is because “something of value” was displayed.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Martech

JANUARY 21, 2022

Explore ABM capabilities from account-based marketing vendors like 6sense, Demandbase, Salesforce, Integrate and more in the full MarTech Intelligence Report on account-based marketing platforms. Can the tool match existing and new leads to their correct accounts? Click here to download! clicks and content views)?

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Marketing Management Vendors 120

Engagio

JANUARY 12, 2021

While leads and opportunities are essential for B2B marketing metrics, they are insufficient to measure Account-Based Marketing. ABM occurs at every stage of the funnel , unlike lead-based metrics, which are overly focused on net-new business creation. Take each lead’s activity and identify which account he or she should be part of.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

LeadSloth

MARCH 22, 2009

I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. Smart or foolish?

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

DemandBase

MARCH 16, 2020

When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • I check in on my automated advertising campaigns. Impressions! But often, I want to curate a personalized experience.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

Hubspot

DECEMBER 23, 2022

You can automate parts of the search process to save time and resources. HubSpot’s 2022 Sales Strategy Survey found that 18% of salespeople cite a lack of high-quality leads as their top challenge. Your team may also struggle to find high-caliber prospects, which results in low-quality leads. HubSpot Sales Lead Software.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Only B2B

JULY 14, 2023

According to a study by Demandbase , 80% of marketing executives believe that AI enhances the effectiveness of ABM. Must Read: Account Based Marketing Tactics in 2023 Improving Efficiency with AI in ABM: AI-driven automation is transforming the efficiency of ABM processes.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Biznology

FEBRUARY 8, 2016

A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. But the leads weren’t panning out; the quality was terrible and salespeople were pointing the finger at marketing. Ninety-nine percent. Quality time.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80