Salesforce Marketing Cloud

AUGUST 16, 2023

At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Join us (in San Francisco or on Salesforce+ ) for three jam-packed days of learning, networking with peers, and fun. With a little help from AI.

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98

Zoominfo

SEPTEMBER 22, 2023

Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. But not all intent data is created equal. There are many types of intent data, and an array of providers. We generate over 1.2

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Velocity Partners

JANUARY 24, 2024

Comparing yourself to peers is a deeply ingrained human instinct. You might not have the brand pull of Spotify, but your customers would be fascinated to learn how they’re performing relative to their peers (and crucially, what they could do to improve). First-party data is the answer. So, what do you have to offer? Let’s get into it.

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Salesforce Marketing Cloud

JANUARY 12, 2024

Take stock and see how your business, and the potential for a new small business marketing strategy, stacks up with your peers. Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Webbiquity

OCTOBER 29, 2019

Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). Email Automation. Why should you use email marketing software?

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Martech

FEBRUARY 13, 2024

Your active collaboration with C-suite peers is pivotal in achieving and maintaining martech-business alignment. Your martech decisions must align with and advance your company’s core business goals for the next one to two years. This blueprint provides actionable steps for martech alignment within your organization.

Marketing Automation Services 110

Marketing Automation Services Work Management Lead Scoring Lead Ranking 110

Zoominfo

APRIL 19, 2023

Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Hinge Marketing

JANUARY 27, 2022

In short, high growth firms have extended their lead over their slower growing peers by a significant amount in just one year. . How did they pull far ahead of their peers despite an economic calamity that spanned the world? . And, what lessons can we learn from them to weather the storms ahead? Want to read the full report?

Peer-to-peer 101

Peer-to-peer PR Marketing Automation Services SEO 101

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Salesforce Marketing Cloud

AUGUST 18, 2023

Let’s get ready to experience the magic of AI + Data + CRM at Dreamforce from September 12-14, 2023, in San Francisco or on Salesforce+ , our free streaming service. Get ready for Dreamforce What is the Road to Dreamforce Quest? Earn your first Trailblazer Stamp at Dreamforce 2023 Calling all TrAIlblazers!

Peer-to-peer 98

Peer-to-peer Communities Profiling Rules 98

SmartBug Media

JULY 12, 2021

Storage, including document management, customer relationship management (CRM), and content management system (CMS). Automation and integration. As a bare minimum, consider these three categories as the base of any marketing strategy: Storage (document storage, CRM, and CMS). The categories I counted include: Design and visual.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

Full Circle Insights

FEBRUARY 24, 2022

With an unlocked package, Full Circle users can take advantage of the custom Platform Events capability of the CRM platform to simplify their solution and extend plugin support to flow and process developers too. It will simplify Lead and Contact reporting and workflow processes for people in the CRM technology community.”

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

Zoominfo

FEBRUARY 28, 2018

Adoption of cloud-based CRM. A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. Don’t let this happen to you!

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers have a lot of challenges their B2C peers rarely have to deal with. LinkedIn Director of Marketing Solutions, Prue Cox, explained, “when we think about simple things like marketing automation platforms, and where AI is playing into it, B2C was definitely more ahead.”. B2C marketers sell to one. B2B marketers sell to many.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Martech

JANUARY 21, 2022

Speak to your marketing peers to find out who is using which ABM tool and why. Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. But how do you make sure you are choosing the right platform for your organization? Click here to download!

Account Based Marketing 122

Account Based Marketing Marketing Automation Services Marketing Management Vendors 122

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Build effective strategy and efficient processes with one tool See how Sales Cloud can help sales leaders plan, forecast, and enable teams with the power of automation and AI. They spend a lot of their time getting everyone to row in the same direction, from their peers in the C-suite to teams across the company. That’s … everything.

Peer-to-peer 59

Peer-to-peer Enterprise Management Cross-Selling Work Management 59

Full Circle Insights

JANUARY 11, 2022

Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. ” . . Launched in May 2021 , the Journey Explorer allows marketers to visualize various touchpoints over time for a prospect or customer, from both digital and non-digital sources.

Full Circle Insights 98

Full Circle Insights Multi-Touch Attribution Marketing Automation Services Lead Ranking 98

Martech

JANUARY 28, 2022

What this means is consolidating three types of data, one being first-party data — transactional data, CRM, and other digital assets that you may own as a company. “What this means is consolidating three types of data, one being first-party data — transactional data, CRM, and other digital assets that you may own as a company.

Digital Asset Management 122

Digital Asset Management Personalization Peer-to-peer Work Management 122

Martech

SEPTEMBER 9, 2022

Users will be able to leverage HubSpot AI to set up automated data correction processes. . .” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete.

B2B Marketing 117

B2B Marketing Work Management Marketing Management Peer-to-peer 117

Hinge Marketing

FEBRUARY 22, 2024

We’ve noticed that over the past three years, High Growth firms have invested more than their slower growing competitors in digital marketing techniques and digital infrastructure such as CRM, AI, and marketing automation. Many tasks that once were manual—or weren’t done at all—are now automated and efficient.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Pam Didner

JANUARY 5, 2020

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. A large part of your career trajectory should be achieved through ongoing education. And attending conferences is one of the key components you should add to your annual marketing activities and events. Engage Marketing Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Influitive

JULY 17, 2014

Some marketing investments – such as CRM systems – are low risk and key to doing business today. Don’t forget to ask how your peers are measuring their success. For example, do you want your new marketing automation software to increase your conversions or give you more high-quality leads to send to sales? Brand builder.

Peer-to-peer 113

Peer-to-peer Work Management Marketing Management Marketing Automation Services 113

Hubspot

APRIL 12, 2023

When building your strategy, you’ll need to set sales activities goals and track how your team measures up. In this post, you’ll learn tips for managing your team’s sales activity and about the software that can help along the way. Table of Contents What is sales activity management? For example, let’s say you missed last quarter’s revenue goal.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Metadata

SEPTEMBER 29, 2022

They shared the following on LinkedIn : “Those who indiscriminately cut marketing budgets actually performed worse than peers who invested in key channels. I’m going to say this loud for everyone in the back: Slashing your marketing budget won’t save you. Cutting it completely could even sink you. Please, don’t do that.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Hubspot

JANUARY 5, 2024

So here we are — a little over a year after OpenAI changed the landscape of what can be sped up or fully automated for anyone using the internet. Luckily, process automation has been building upon itself for decades, cutting out the need for various types of expertise to make meaningful moves. But progress never stops.

Peer-to-peer 61

Peer-to-peer Work Management Lead Scoring Lead Ranking 61

ClickDimensions

MARCH 2, 2022

According to the latest data, 78% of sales reps who engage in social selling are consistently outperforming their peers. Integrating advocacy data with your CRM or marketing automation platform provides visibility to all social touchpoints of a known lead. When it comes to social media, your employees are your hidden superpower.

Sales Management 105

Sales Management Small Business Marketing Top of Funnel Peer-to-peer 105

Conversica

JULY 6, 2018

You’re aware you need sales automation software — it saves time, money, and effort. With sales automation software, you don’t have to worry about entering that lead’s information into your CRM, finding that customer testimonial, or wasting valuable time trying to schedule a meeting with a lead. What Features Do You Need?

Work Management 56

Work Management Software Automation Peer-to-peer 56

DiscoverOrg

NOVEMBER 17, 2016

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. Sales technology as a category in its own right is still fairly new, despite CRM platforms having been around for many years. Below are the highlights from that interview. What role do all of these play?

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120

Hinge Marketing

MARCH 8, 2021

In Figure 5, we see how High Growth GovCon firms also see more marketing impact from their digital marketing techniques—with a massive advantage over their No Growth peers in search engine optimization (SEO) and client nurturing techniques. . A global pandemic put much of the world on pause, a contentious U.S. About the Study.

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

Salesforce Marketing Cloud

OCTOBER 14, 2021

Dividing my attention between CRM, social, web, and paid media meant I never got an opportunity to dedicate my full attention to the platform. I finally had the chance to feed my CRM passion. I finally had the chance to feed my CRM passion. I finally had the chance to feed my CRM passion. EARN THE BADGE.

Peer-to-peer 92

Peer-to-peer Planning Thought Leadership Work Management 92

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Zoominfo

JUNE 8, 2021

Most of these systems also come with the promise of automating mundane, repetitive tasks that make go-to-market teams more productive. ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights We are at the dawn of a new era in B2B sales and marketing. Why We’re Acquiring Insent.ai

Zoominfo 100

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 100

EveryoneSocial

JANUARY 4, 2021

According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Hubspot is a great CRM tool to track, organize, and engage with leads from social selling efforts. LinkedIn Sales Navigator. EveryoneSocial .

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Oktopost

OCTOBER 19, 2020

Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence. Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Acoustic (formerly Watson Campaign Automation/Silverpop): 2.8%. Twelve companies were used by at least 1% of respondents. Constant Contact : 3%. Iterable : 1.2%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102